Discussion Forum: Thread 315656 |
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| | Author: | par016 | Posted: | Jan 12, 2022 15:45 | Subject: | Bricks and Pieces merging into Pick a Brick | Viewed: | 288 times | Topic: | General | |
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| Looks like Lego is merging Bricks & Pieces into Pick-a-Brick.
The highlights are:
-B&P will be merged into the PaB platform
-Lego is opening a new warehouse in the US to reduce shipping times (down to
5 days) on the most popular items to North America
-Different prices between the two platforms will be merged into a single price
-Prices of the parts in general may be adjusted (both up and down)
-Prices of different colors of the same parts will be more consistent
-All orders on the platform will now be eligible towards GWP promotions
-Soft launch in US and Canada starting in late January
I'm wondering how (if at all) this may affect BrickLink. Thoughts?
Full article here:
https://brickset.com/article/68955/pick-a-brick-merging-with-bricks-pieces
-Pete
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| | | | Author: | leopard37 | Posted: | Jan 12, 2022 15:58 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 85 times | Topic: | General | |
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| My first thought is that the sales data here definitely drove some decisions
at head office.
Tyson.
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| | | | Author: | BricksThatStick | Posted: | Jan 12, 2022 16:19 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 78 times | Topic: | General | |
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| In General, par016 writes:
| Looks like Lego is merging Bricks & Pieces into Pick-a-Brick.
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I don't know what any of this is - Bricklink is the only place to buy individual
parts online isn't it
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| | | | Author: | yorbrick | Posted: | Jan 12, 2022 16:39 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 78 times | Topic: | General | |
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| In General, par016 writes:
| Looks like Lego is merging Bricks & Pieces into Pick-a-Brick.
The highlights are:
-B&P will be merged into the PaB platform
-Lego is opening a new warehouse in the US to reduce shipping times (down to
5 days) on the most popular items to North America
-Different prices between the two platforms will be merged into a single price
-Prices of the parts in general may be adjusted (both up and down)
-Prices of different colors of the same parts will be more consistent
-All orders on the platform will now be eligible towards GWP promotions
-Soft launch in US and Canada starting in late January
I'm wondering how (if at all) this may affect BrickLink. Thoughts?
Full article here:
https://brickset.com/article/68955/pick-a-brick-merging-with-bricks-pieces
-Pete
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They are obviously changing the user interface, but aside from having the 'popular
parts' hub in the US, is much changing operationally? It looks like the 'popular
items' section is essentially online PAB, whereas the wider selection is
Bricks and Pieces.
The most jnterestingbthing fir me is the Build a Mini. If the exclusive BAM parts/
figures are available online it will save buying them from BL sellers that live
near a store.
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| | | | | | Author: | par016 | Posted: | Jan 13, 2022 09:07 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 66 times | Topic: | General | |
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| In General, yorbrick writes:
| In General, par016 writes:
| Looks like Lego is merging Bricks & Pieces into Pick-a-Brick.
The highlights are:
-B&P will be merged into the PaB platform
-Lego is opening a new warehouse in the US to reduce shipping times (down to
5 days) on the most popular items to North America
-Different prices between the two platforms will be merged into a single price
-Prices of the parts in general may be adjusted (both up and down)
-Prices of different colors of the same parts will be more consistent
-All orders on the platform will now be eligible towards GWP promotions
-Soft launch in US and Canada starting in late January
I'm wondering how (if at all) this may affect BrickLink. Thoughts?
Full article here:
https://brickset.com/article/68955/pick-a-brick-merging-with-bricks-pieces
-Pete
|
They are obviously changing the user interface, but aside from having the 'popular
parts' hub in the US, is much changing operationally? It looks like the 'popular
items' section is essentially online PAB, whereas the wider selection is
Bricks and Pieces.
The most jnterestingbthing fir me is the Build a Mini. If the exclusive BAM parts/
figures are available online it will save buying them from BL sellers that live
near a store.
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To me it depends on how much Lego tries to make this a part of their main business.
If they are pushing to have this service more front and center on their website
and better promoted, it could easily diminish sales on BrickLink.
Obviously BrickLink can offer a greater selection in the fact that you can buy
used and discontinued pieces here while Lego only sells current pieces, but the
markets do have more overlap in the Ven diagram than they don't. And I don't
think many (if any) stores here on BrickLink can compete with Lego with their
selection and quantities. Add in faster shipping times for the more popular
parts, which certainly played a role in people's decision to use BL over
BaP, and there is some concern about sales going down.
I would think stores that are more specialized and offer used or older retired
parts should see little change. But larger stores that offer a wide selection
of current and frequently purchased parts might see some sales loss. With the
slower months coming up, it might be hard to determine how this impacts BrickLink
for a while though.
-Pete
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| | | | | | | | Author: | Teup | Posted: | Jan 13, 2022 09:30 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 71 times | Topic: | General | |
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| In General, par016 writes:
| To me it depends on how much Lego tries to make this a part of their main business.
If they are pushing to have this service more front and center on their website
and better promoted, it could easily diminish sales on BrickLink.
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Except that they are expensive, very slow, bad at counting and disasterous at
packaging Besides the fact that it's an annoying website to use and it's
annoying to pay (here, we have to wait for an invoice which can take days).
It's too labour-intensive I think, in order to achieve something that LEGO
has mixed feelings about in the first place - taking away the magic from the
sets by selling all parts individually. They are already struggling with the
order volume they are getting right now, while meanwhile sets are sorted and
boxed by machines at high speed. It's definitely Lego out of their element
It could be just a matter of optimising the current situation (maybe even saving
money on the whole thing) rather than expanding in that direction. But let's
see.
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| | | | | | | | | | Author: | peregrinator | Posted: | Jan 13, 2022 10:51 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 80 times | Topic: | General | |
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| In General, Teup writes:
| Except that they are expensive, very slow, bad at counting and disasterous at
packaging Besides the fact that it's an annoying website to use and it's
annoying to pay (here, we have to wait for an invoice which can take days).
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All true. The system might be good for some things but as things stand now buying
individual parts directly from Lego is far more expensive and far less convenient
than getting them from BrickLink.
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| | | | | | | | Author: | yorbrick | Posted: | Jan 13, 2022 11:42 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 63 times | Topic: | General | |
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| In General, par016 writes:
| In General, yorbrick writes:
| In General, par016 writes:
| Looks like Lego is merging Bricks & Pieces into Pick-a-Brick.
The highlights are:
-B&P will be merged into the PaB platform
-Lego is opening a new warehouse in the US to reduce shipping times (down to
5 days) on the most popular items to North America
-Different prices between the two platforms will be merged into a single price
-Prices of the parts in general may be adjusted (both up and down)
-Prices of different colors of the same parts will be more consistent
-All orders on the platform will now be eligible towards GWP promotions
-Soft launch in US and Canada starting in late January
I'm wondering how (if at all) this may affect BrickLink. Thoughts?
Full article here:
https://brickset.com/article/68955/pick-a-brick-merging-with-bricks-pieces
-Pete
|
They are obviously changing the user interface, but aside from having the 'popular
parts' hub in the US, is much changing operationally? It looks like the 'popular
items' section is essentially online PAB, whereas the wider selection is
Bricks and Pieces.
The most jnterestingbthing fir me is the Build a Mini. If the exclusive BAM parts/
figures are available online it will save buying them from BL sellers that live
near a store.
|
To me it depends on how much Lego tries to make this a part of their main business.
If they are pushing to have this service more front and center on their website
and better promoted, it could easily diminish sales on BrickLink.
Obviously BrickLink can offer a greater selection in the fact that you can buy
used and discontinued pieces here while Lego only sells current pieces, but the
markets do have more overlap in the Ven diagram than they don't. And I don't
think many (if any) stores here on BrickLink can compete with Lego with their
selection and quantities. Add in faster shipping times for the more popular
parts, which certainly played a role in people's decision to use BL over
BaP, and there is some concern about sales going down.
I would think stores that are more specialized and offer used or older retired
parts should see little change. But larger stores that offer a wide selection
of current and frequently purchased parts might see some sales loss. With the
slower months coming up, it might be hard to determine how this impacts BrickLink
for a while though.
-Pete
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I expect shipping times to increase for the (hand picked) bricks and pieces section
as more people know about it. The faster (partly automated picked) PAB or "popular
parts" is only going to have 1600 elements, which is not much when you think
of the number of colours. It is not much bigger than the current online PAB.
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| | | | Author: | i_r_on | Posted: | Jan 12, 2022 17:45 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 72 times | Topic: | General | |
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| Maybe Lego defining Bricklink as a fan website or a retailer may get to see a
change too. Maybe they accept owning Bricklink and get rid of that last sentence
all together
"Sometimes – and this is especially true for older sets – we run out of a
part and don’t have the exact replacement anymore. If you couldn’t find the right
part through our Bricks & Pieces or Pick A Brick services, we might still have
something similar in our current assortment. After all, creating a new, fantastic
toy often involves re-using our tried and tested older molds!
Of course, there are also a bunch of fan websites and other retailers around
that might still have the part you’re looking for. Keep in mind that these aren’t
our sites so the LEGO Group isn’t responsible for their content, and the items
they’re selling could be new or used."
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| | | | Author: | CPgolfaddict | Posted: | Jan 12, 2022 20:32 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 66 times | Topic: | General | |
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| Is anyone else skeptical that this is NOT an announcement here: https://www.lego.com/en-us/aboutus/newsroom/
-- at least I couldn't find it.
In General, par016 writes:
| Looks like Lego is merging Bricks & Pieces into Pick-a-Brick.
The highlights are:
-B&P will be merged into the PaB platform
-Lego is opening a new warehouse in the US to reduce shipping times (down to
5 days) on the most popular items to North America
-Different prices between the two platforms will be merged into a single price
-Prices of the parts in general may be adjusted (both up and down)
-Prices of different colors of the same parts will be more consistent
-All orders on the platform will now be eligible towards GWP promotions
-Soft launch in US and Canada starting in late January
I'm wondering how (if at all) this may affect BrickLink. Thoughts?
Full article here:
https://brickset.com/article/68955/pick-a-brick-merging-with-bricks-pieces
-Pete
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| | | | | | Author: | infinibrix | Posted: | Jan 12, 2022 22:59 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 77 times | Topic: | General | |
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| In General, CPgolfaddict writes:
I dunno the thing is I've never really got the impression that Lego have
ever seemed all that interested in wanting to push the sale of loose parts. I
think they pretty much only do it as part of an essential service rather than
because they want people buying bricks from them this way
I mean why is it that Pick a brick always seemed to be given the most focus/exposure
on their site even though it lacked anywhere near the selection of parts that
Bricks and pieces offers?
Its almost as though Bricks and Pieces has intentionally remained somewhat hidden
away as its pretty much labelled as a customer service area of the site for replacing
missing/damaged bricks and so it doesn't initially give customers the impression
of being the correct place to go for ordering large quantities of bricks.
Even with these new changes I think Lego are simply trying to embrace the existing
sale of loose bricks a bit more rather than wanting to overly publicize and encourage
it. To be honest I think its probably a bit of a thorn in their side because
each order has to be picked by hand and that takes up a lot of time and resources.
In fact I'm actually wondering how Lego will cope in the coming months because
they already mention long delays with processing parts orders and I foresee an
even bigger influx of parts orders once everything is widely available on Pick
a Brick especially given these purchases will soon enable the inclusion of GWP's
I actually have a feeling that the availability of GWP's might also deplete
much quicker than before as its much easier for people to find some suitable
parts to buy whereas needing to buy sets in order to get a GWP can be a little
more tricky!
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| | | | | | | | Author: | zorbanj | Posted: | Jan 14, 2022 09:31 | Subject: | Re: Bricks and Pieces merging into Pick a Brick | Viewed: | 65 times | Topic: | General | |
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| In General, infinibrix writes:
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Even with these new changes I think Lego are simply trying to embrace the existing
sale of loose bricks a bit more rather than wanting to overly publicize and encourage
it. To be honest I think its probably a bit of a thorn in their side because
each order has to be picked by hand and that takes up a lot of time and resources.
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I've always thought the biggest reason TLG bought BL was for data mining.
They can see which current pieces are big sellers and sell those, skim off the
cream of the current crop. A highly focused, limited selection of the popular
current pieces.
Amazon has been doing this forever, seeing what items from 3rd party sellers
do well and then jumping in. The difference between what Amazon does and what
I think TLG will do here is that the "hot" pieces would be sold directly from
the TLG website and not on BL directly vs Amazon where everything is sold on
one website.
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