| Discussion Forum: Thread 323553 |
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| | | Author: | Stellar  | | Posted: | Jul 6, 2022 05:55 | | Subject: | EU Omnibus Directive | | Viewed: | 124 times | | Topic: | Selling | |
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| Just found this directive that was suppose to be effective since May 2022 and
is just for Business as far as I know:
Restrictions on price manipulation
The EU Omnibus Directive requires businesses to make pricing more transparent
for customers.
If a trader says that a discount is available, the base price to which the discount
is being applied must have been available for at least a month before the discount
was publicized.
https://termly.io/resources/articles/eu-omnibus/
https://eur-lex.europa.eu/eli/dir/2019/2161/oj
Sergio
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| | | | | Author: | ErwinNL | | Posted: | Jul 6, 2022 07:30 | | Subject: | Re: EU Omnibus Directive | | Viewed: | 45 times | | Topic: | Selling | |
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| In Selling, Stellar writes:
| | Just found this directive that was suppose to be effective since May 2022 and
is just for Business as far as I know:
Restrictions on price manipulation
The EU Omnibus Directive requires businesses to make pricing more transparent
for customers.
If a trader says that a discount is available, the base price to which the discount
is being applied must have been available for at least a month before the discount
was publicized.
https://termly.io/resources/articles/eu-omnibus/
https://eur-lex.europa.eu/eli/dir/2019/2161/oj
Sergio
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Some sellers change the base price every week?
Will read the article later, thanks for linking.
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| | | | | | | Author: | Stellar | | Posted: | Jul 6, 2022 11:06 | | Subject: | Re: EU Omnibus Directive | | Viewed: | 46 times | | Topic: | Selling | |
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| In Selling, ErwinNL writes:
| | In Selling, Stellar writes:
| | Just found this directive that was suppose to be effective since May 2022 and
is just for Business as far as I know:
Restrictions on price manipulation
The EU Omnibus Directive requires businesses to make pricing more transparent
for customers.
If a trader says that a discount is available, the base price to which the discount
is being applied must have been available for at least a month before the discount
was publicized.
https://termly.io/resources/articles/eu-omnibus/
https://eur-lex.europa.eu/eli/dir/2019/2161/oj
Sergio
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Some sellers change the base price every week?
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Price can be whatever you want as far as I understand, but to make a discount
on something the price shouldn't change in a month.
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Will read the article later, thanks for linking.
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| | | | | Author: | SylvainLS | | Posted: | Jul 6, 2022 07:43 | | Subject: | Re: EU Omnibus Directive | | Viewed: | 43 times | | Topic: | Selling | |
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| In Selling, Stellar writes:
| | Just found this directive that was suppose to be effective since May 2022 and
is just for Business as far as I know:
Restrictions on price manipulation
The EU Omnibus Directive requires businesses to make pricing more transparent
for customers.
If a trader says that a discount is available, the base price to which the discount
is being applied must have been available for at least a month before the discount
was publicized.
https://termly.io/resources/articles/eu-omnibus/
https://eur-lex.europa.eu/eli/dir/2019/2161/oj
Sergio
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I think the clause you quote was already effective before (well, at least in
France, as each country can be more restrictive than the EU directive).
What changed (well, at least in France, again  ) this year is this part:
Article 6a
2. The prior price means the lowest price applied by the trader during a period
of time not shorter than 30 days prior to the application of the price reduction.
The lowest price in the previous month is the base.
That ends the practice of selling at an inflated price one day and using that
as the base price to show better sales rates.
For instance, you sell at €100 all month, but at €160 one day, if your sale is
at €80, the rate is now -20%, not -50%.
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| | | | | Author: | yorbrick | | Posted: | Jul 6, 2022 07:43 | | Subject: | Re: EU Omnibus Directive | | Viewed: | 44 times | | Topic: | Selling | |
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| In Selling, Stellar writes:
| | Just found this directive that was suppose to be effective since May 2022 and
is just for Business as far as I know:
Restrictions on price manipulation
The EU Omnibus Directive requires businesses to make pricing more transparent
for customers.
If a trader says that a discount is available, the base price to which the discount
is being applied must have been available for at least a month before the discount
was publicized.
https://termly.io/resources/articles/eu-omnibus/
https://eur-lex.europa.eu/eli/dir/2019/2161/oj
Sergio
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We used to have something similar in the UK, with a "28 days" rule to establish
the selling price. That guidance was abolished in favour of whether average consumers
would think comparisons are fair (and became much more complicated).
It was abused, as some companies charged a high price in one store for 28 days,
selling none of that product in that one store but then used that as the base
price for the "WAS: old price".
Although even then, some large companies didn't follow the 28 days guideline.
ASDA got a slap on the wrist for false advertising of a cereal a few years back
- they were selling at 97p, then put the price up for one day to £1.38, then
did 3 for £3 and claimed that it was a customer saving. And many other similar
cases from other companies. https://www.asa.org.uk/rulings/asda-stores-ltd-a15-309400.html
The real issue is that all they get is a warning (months later) that they cannot
use the same advert again, and they must not do similar things in future. If
they do similar things, they get told not to do similar things again, and so
on.
The guidelines are now whether a customer woudl think it is fair:
if you have a sale for X days then the higher price should have been charged
for the same X days or longer (not just one day!)
shouldn't use prices charged in other stores of the same company to base
the discount on (not such an issue for BL sellers)
how long ago was the higher price offered - you cannot put on a sale in July
based on what the base price was at Christmas if it has been that same low price
since January.
for seasonal items, you should not compare to out of season prices.
should only compare to a period when significant sales were made, the seller
might have to prove significant sales were made at the higher price and not refer
to a period when they made no sales.
Whether the guidelines can be applied widely on BL is another matter. Personally
I think self policing it is better. If a seller tries to fool customers with
false discount price, I'll avoid them not just during their sale but forever.
I find when a UK store advertises a sale then I check their current prices on
a range of items I might be interested in against what others in the UK are charging
for the same items. If they are more than average after the advertised sale price,
I least favourite the store because (1) they are not good value when they have
a sale and (2) I am unlikely to buy from them when they go back to their non-discounted
prices (whether the price goes up or not). Their sale just highlighted how expensive
they are when they don't discount. Least favouriting them means I get an
instant warning if they offer another sale in the future, as soon as I enter
their store I can see that they have used fake sales in the past and not waste
time again. Plus of course it means their items are excluded from my future searches
by default.
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Spain, Comunidad Valenciana
Netherlands, Overijssel
France, Nouvelle-Aquitaine
United Kingdom, England