Discussion Forum: Thread 310714

 Author: SimplyBricks View Messages Posted By SimplyBricks
 Posted: Oct 11, 2021 08:32
 Subject: Really ?????
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 Topic: General
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SimplyBricks (18725)

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https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news
 Author: cosmicray View Messages Posted By cosmicray
 Posted: Oct 11, 2021 09:09
 Subject: Re: Really ?????
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cosmicray (3489)

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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

I was not aware of
 
Set No: 40516  Name: Everyone is Awesome
* 
40516-1 (Inv) Everyone is Awesome
302 Parts, 11 Minifigures, 2021
Sets: LEGO Brand: LEGO Brand Store: Model
Somehow it flew right past me. That shall be rectified
shortly.

Nita Rae
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Oct 11, 2021 09:39
 Subject: Re: Really ?????
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yorbrick (1182)

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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was to aim products firmly
at girls, and that the minidoll form came from their research that (some) girls
find it more appealing than the traditional minifigure. Unless they start to
introduce a lot more male figures, Friends (and any future minidoll series like
Elves) will always be seen as a girls range, even though some boys like it. The
Friends sets are much more targeted towards girls than City is towards boys.

"But it says it will now work to remove gender bias from its toys and push towards
products aimed at both genders."

I don't know what that means ... is this across the portfolio of products
or each product?

Personally, I don't care - and think it is good - if they have some products
that are aimed firmly at boys, and some that are aimed firmly at girls, and then
the majority (especially Creator type sets) aimed at both. Not everyone likes
things that are made to appeal to either gender as that misses the boys that
like very boyish things and the girls that like very girlish things. So long
as there are products for both groups and a whole lot in the middle, who cares?
 Author: cosmicray View Messages Posted By cosmicray
 Posted: Oct 11, 2021 09:50
 Subject: Re: Really ?????
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cosmicray (3489)

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In General, yorbrick writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was to aim products firmly
at girls, and that the minidoll form came from their research that (some) girls
find it more appealing than the traditional minifigure. Unless they start to
introduce a lot more male figures, Friends (and any future minidoll series like
Elves) will always be seen as a girls range, even though some boys like it. The
Friends sets are much more targeted towards girls than City is towards boys.

Possibly, but if you turn back the clock, and look at Scala, Belville and Paradisa,
those were both more gender neutral than Friends.

Friends has felt a bit, like a girls only gender space. Regardless of you spot
on the diversity spectrum, that is rather limiting.

Nita Rae
 Author: Rob_and_Shelagh View Messages Posted By Rob_and_Shelagh
 Posted: Oct 11, 2021 10:07
 Subject: Re: Really ?????
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Rob_and_Shelagh (26299)

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In General, cosmicray writes:
  In General, yorbrick writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was to aim products firmly
at girls, and that the minidoll form came from their research that (some) girls
find it more appealing than the traditional minifigure. Unless they start to
introduce a lot more male figures, Friends (and any future minidoll series like
Elves) will always be seen as a girls range, even though some boys like it. The
Friends sets are much more targeted towards girls than City is towards boys.

Possibly, but if you turn back the clock, and look at Scala, Belville and Paradisa,
those were both more gender neutral than Friends.

Friends has felt a bit, like a girls only gender space. Regardless of you spot
on the diversity spectrum, that is rather limiting.

Nita Rae

I thought embracing diversity was supposed to celebrate differences not try to
eliminate them. I think they have got the wrong message out of their research.
Instead of stopping making some toys that appeal to girls and some that appeal
to boys they (and everyone else) perhaps need to focus on why it is seen as a
peer issue if some boys play with the girls toys. What next, no male or female
fragrances, only perfumes that are gender neutral?

Robert
 Author: popsicle View Messages Posted By popsicle
 Posted: Oct 11, 2021 11:13
 Subject: Re: Really ?????
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popsicle (6656)

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In General, Rob_and_Shelagh writes:
  In General, cosmicray writes:
  In General, yorbrick writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was to aim products firmly
at girls, and that the minidoll form came from their research that (some) girls
find it more appealing than the traditional minifigure. Unless they start to
introduce a lot more male figures, Friends (and any future minidoll series like
Elves) will always be seen as a girls range, even though some boys like it. The
Friends sets are much more targeted towards girls than City is towards boys.

Possibly, but if you turn back the clock, and look at Scala, Belville and Paradisa,
those were both more gender neutral than Friends.

Friends has felt a bit, like a girls only gender space. Regardless of you spot
on the diversity spectrum, that is rather limiting.

Nita Rae

I thought embracing diversity was supposed to celebrate differences not try to
eliminate them. I think they have got the wrong message out of their research.
Instead of stopping making some toys that appeal to girls and some that appeal
to boys they (and everyone else) perhaps need to focus on why it is seen as a
peer issue if some boys play with the girls toys. What next, no male or female
fragrances, only perfumes that are gender neutral?

Robert

+1

Well put, Robert
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Oct 11, 2021 11:32
 Subject: Re: Really ?????
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yorbrick (1182)

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In General, Rob_and_Shelagh writes:
  In General, cosmicray writes:
  In General, yorbrick writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was

I thought embracing diversity was supposed to celebrate differences not try to
eliminate them. I think they have got the wrong message out of their research.
Instead of stopping making some toys that appeal to girls and some that appeal
to boys they (and everyone else) perhaps need to focus on why it is seen as a
peer issue if some boys play with the girls toys. What next, no male or female
fragrances, only perfumes that are gender neutral?


Exactly, they don't need all sets to appeal to everyone. Instead they just
need enough variety so that everyone can find something they like.

Some girls like sets with only girl minifigures in a pink box. It is unlikely
that most boys will want such a set. But that doesn't matter so long as there
is plenty for them to buy instead. Similarly there should be some sets that appeal
mainly to boys.

It wouldn't surprise me if most people don't like most sets enough to
buy them. People that don't like Star Wars or Harry Potter are unlikely
to buy them, just like some people don't like technic.
 Author: JerseyGirl689 View Messages Posted By JerseyGirl689
 Posted: Oct 11, 2021 16:51
 Subject: Re: Really ?????
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JerseyGirl689 (1425)

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In General, Rob_and_Shelagh writes:
  In General, cosmicray writes:
  In General, yorbrick writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was to aim products firmly
at girls, and that the minidoll form came from their research that (some) girls
find it more appealing than the traditional minifigure. Unless they start to
introduce a lot more male figures, Friends (and any future minidoll series like
Elves) will always be seen as a girls range, even though some boys like it. The
Friends sets are much more targeted towards girls than City is towards boys.

Possibly, but if you turn back the clock, and look at Scala, Belville and Paradisa,
those were both more gender neutral than Friends.

Friends has felt a bit, like a girls only gender space. Regardless of you spot
on the diversity spectrum, that is rather limiting.

Nita Rae

I thought embracing diversity was supposed to celebrate differences not try to
eliminate them. I think they have got the wrong message out of their research.
Instead of stopping making some toys that appeal to girls and some that appeal
to boys they (and everyone else) perhaps need to focus on why it is seen as a
peer issue if some boys play with the girls toys. What next, no male or female
fragrances, only perfumes that are gender neutral?

Robert

+1
 Author: legoman77 View Messages Posted By legoman77
 Posted: Oct 11, 2021 18:29
 Subject: Re: Really ?????
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legoman77 (3628)

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In General, Rob_and_Shelagh writes:
  In General, cosmicray writes:
  In General, yorbrick writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was to aim products firmly
at girls, and that the minidoll form came from their research that (some) girls
find it more appealing than the traditional minifigure. Unless they start to
introduce a lot more male figures, Friends (and any future minidoll series like
Elves) will always be seen as a girls range, even though some boys like it. The
Friends sets are much more targeted towards girls than City is towards boys.

Possibly, but if you turn back the clock, and look at Scala, Belville and Paradisa,
those were both more gender neutral than Friends.

Friends has felt a bit, like a girls only gender space. Regardless of you spot
on the diversity spectrum, that is rather limiting.

Nita Rae

I thought embracing diversity was supposed to celebrate differences not try to
eliminate them. I think they have got the wrong message out of their research.
Instead of stopping making some toys that appeal to girls and some that appeal
to boys they (and everyone else) perhaps need to focus on why it is seen as a
peer issue if some boys play with the girls toys. What next, no male or female
fragrances, only perfumes that are gender neutral?

Robert

As a country, America has struggled with great difficulty trying to recognize
everyone as equal; black white, straight gay, rich poor, those with disabilities
and those without, educated uneducated. We are all equal and just people, or
better still - Americans. Now groups are trying to encourage differences. My
grandparents were Italian on my fathers side, born in Italy. I am not proud
or ashamed I have an Italian heritage. At best I can say "so what?" I cannot
say I am proud to be Italian, look at DaVinci and Michelangelo have done? Unimportant
to me, I am an American. What they did does not reflect on me. We are all the
same and can only be proud of what have done.
As a side bar; when I was 5 I was given a doll house with all the furniture.
My Uncle, a truck driver, went right out and bought me another and two trucks
and said I could play that I was moving the furniture back and forth between
the two houses.
One last concern, are we going so overboard with children that we can take a
very young girl and not buy her "feminine" items, trying so hard to be neutral,
is the result bias?
Back to building my Bismarck and watching Dr Who.
John P
 Author: calebfishn View Messages Posted By calebfishn
 Posted: Oct 11, 2021 18:52
 Subject: Re: Really ?????
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calebfishn (2141)

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+1
 Author: calebfishn View Messages Posted By calebfishn
 Posted: Oct 11, 2021 18:52
 Subject: Re: Really ?????
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calebfishn (2141)

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+1
 Author: peregrinator View Messages Posted By peregrinator
 Posted: Oct 11, 2021 10:10
 Subject: Re: Really ?????
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peregrinator (770)

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In General, cosmicray writes:
  Possibly, but if you turn back the clock, and look at Scala, Belville and Paradisa,
those were both more gender neutral than Friends.

Yes, and note that Friends is much more successful than any of those.
 Author: cosmicray View Messages Posted By cosmicray
 Posted: Oct 11, 2021 10:19
 Subject: Re: Really ?????
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cosmicray (3489)

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In General, peregrinator writes:
  In General, cosmicray writes:
  Possibly, but if you turn back the clock, and look at Scala, Belville and Paradisa,
those were both more gender neutral than Friends.

Yes, and note that Friends is much more successful than any of those.

Which very well may be true, but that has to viewed in the context of LEGO sets
in general. 1990-2005 may have been a golden time, but 2010-present has been
LEGO sales on steroids.

Nita Rae
 Author: Teup View Messages Posted By Teup
 Posted: Oct 11, 2021 11:33
 Subject: Re: Really ?????
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Teup (6593)

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In General, yorbrick writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

So I wonder what they will do with Friends? Maybe they will include more male
minidolls in the sets to make that more gender balanced.

I thought the whole point of Friends and the minidoll was to aim products firmly
at girls, and that the minidoll form came from their research that (some) girls
find it more appealing than the traditional minifigure. Unless they start to
introduce a lot more male figures, Friends (and any future minidoll series like
Elves) will always be seen as a girls range, even though some boys like it. The
Friends sets are much more targeted towards girls than City is towards boys.

"But it says it will now work to remove gender bias from its toys and push towards
products aimed at both genders."

I don't know what that means ... is this across the portfolio of products
or each product?

Personally, I don't care - and think it is good - if they have some products
that are aimed firmly at boys, and some that are aimed firmly at girls, and then
the majority (especially Creator type sets) aimed at both. Not everyone likes
things that are made to appeal to either gender as that misses the boys that
like very boyish things and the girls that like very girlish things. So long
as there are products for both groups and a whole lot in the middle, who cares?

I think it means the themes will remain as they are, but the over-the-top stereotype
edges will be trimmed off. If a boy likes Friends, you don't need to change
it to make him like it, he already does. He just needs a little validation that
it's "ok". One or two male friends in the group can help with that without
taking anything away from the theme. It's just about making kids feel less
worried they will be made fun of.
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Oct 11, 2021 14:18
 Subject: Re: Really ?????
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yorbrick (1182)

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  I think it means the themes will remain as they are, but the over-the-top stereotype
edges will be trimmed off. If a boy likes Friends, you don't need to change
it to make him like it, he already does. He just needs a little validation that
it's "ok". One or two male friends in the group can help with that without
taking anything away from the theme. It's just about making kids feel less
worried they will be made fun of.

The thing then is does that change the theme? If the core group becomes a mixture
of boys and girls then does it affect the enjoyment of the theme for the group
that it was originally designed for - girls. If it remains a predominately girl
aimed theme with pastels and so on, boys that enjoy it will still be made fun
of. Whereas if they change it to make it appeal more to boys as well then they
may lose the girl fans of the theme. My daughter really likes Friends and I would
not want them to change the vibe just to try to make it less likely that boys
would be embarrassed to play with it.
 Author: cosmicray View Messages Posted By cosmicray
 Posted: Oct 11, 2021 14:47
 Subject: Re: Really ?????
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cosmicray (3489)

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In General, yorbrick writes:
  
  I think it means the themes will remain as they are, but the over-the-top stereotype
edges will be trimmed off. If a boy likes Friends, you don't need to change
it to make him like it, he already does. He just needs a little validation that
it's "ok". One or two male friends in the group can help with that without
taking anything away from the theme. It's just about making kids feel less
worried they will be made fun of.

The thing then is does that change the theme? If the core group becomes a mixture
of boys and girls then does it affect the enjoyment of the theme for the group
that it was originally designed for - girls. If it remains a predominately girl
aimed theme with pastels and so on, boys that enjoy it will still be made fun
of. Whereas if they change it to make it appeal more to boys as well then they
may lose the girl fans of the theme. My daughter really likes Friends and I would
not want them to change the vibe just to try to make it less likely that boys
would be embarrassed to play with it.

I don't know how it is in the UK, but retailers in the US are primarily stocking
the Friends sets on the pink aisle. That aisle is a nod to Barbie, which
pushed pink heavily since it's inception. So the question becomes, by doing
product placement on that aisle, are they putting the sets where boys are less
likely to see them ? In my local WM, the pink aisle is two over from the more
masculine aisle, where the majority of the LEGO sets are stocked.

Nita Rae
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Oct 11, 2021 15:00
 Subject: Re: Really ?????
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yorbrick (1182)

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In General, cosmicray writes:
  In General, yorbrick writes:
  
  I think it means the themes will remain as they are, but the over-the-top stereotype
edges will be trimmed off. If a boy likes Friends, you don't need to change
it to make him like it, he already does. He just needs a little validation that
it's "ok". One or two male friends in the group can help with that without
taking anything away from the theme. It's just about making kids feel less
worried they will be made fun of.

The thing then is does that change the theme? If the core group becomes a mixture
of boys and girls then does it affect the enjoyment of the theme for the group
that it was originally designed for - girls. If it remains a predominately girl
aimed theme with pastels and so on, boys that enjoy it will still be made fun
of. Whereas if they change it to make it appeal more to boys as well then they
may lose the girl fans of the theme. My daughter really likes Friends and I would
not want them to change the vibe just to try to make it less likely that boys
would be embarrassed to play with it.

I don't know how it is in the UK, but retailers in the US are primarily stocking
the Friends sets on the pink aisle. That aisle is a nod to Barbie, which
pushed pink heavily since it's inception. So the question becomes, by doing
product placement on that aisle, are they putting the sets where boys are less
likely to see them ? In my local WM, the pink aisle is two over from the more
masculine aisle, where the majority of the LEGO sets are stocked.


It varies a bit here. Quite a few stores have a LEGO section where there is City,
Friends, Creator, etc but some still split into a boys section and a girls section.

Anyhow, the original LEGO press release here https://www.lego.com/en-us/aboutus/news/2021/september/lego-ready-for-girls-campaign
is quite a different story. More about parental and society bias against girls
playing with LEGO. I've noticed when my daughter builds, she nearly always
uses pinks and purples, white and pastels, even though she has a lot of primary
colours too. So I tend to bias what I buy for her, buying what I know she will
use. Plus those colours tend to be cheaper! Whereas my son goes for the greys,
tans and browns. But both get encouraged to build.
 Author: peregrinator View Messages Posted By peregrinator
 Posted: Oct 11, 2021 15:33
 Subject: Re: Really ?????
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peregrinator (770)

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In General, yorbrick writes:
  I've noticed when my daughter builds, she nearly always
uses pinks and purples, white and pastels, even though she has a lot of primary
colours too. So I tend to bias what I buy for her, buying what I know she will
use. Plus those colours tend to be cheaper! Whereas my son goes for the greys,
tans and browns. But both get encouraged to build.

On a personal note, I have two of each and they have all loved playing with Lego,
but the boys have tended to play differently than the girls. Of course there
are differences in between each of the girls and each of the boys as well, but
not as wide as the differences between the girls and the boys.
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Oct 11, 2021 15:39
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yorbrick (1182)

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In General, peregrinator writes:
  In General, yorbrick writes:
  I've noticed when my daughter builds, she nearly always
uses pinks and purples, white and pastels, even though she has a lot of primary
colours too. So I tend to bias what I buy for her, buying what I know she will
use. Plus those colours tend to be cheaper! Whereas my son goes for the greys,
tans and browns. But both get encouraged to build.

On a personal note, I have two of each and they have all loved playing with Lego,
but the boys have tended to play differently than the girls. Of course there
are differences in between each of the girls and each of the boys as well, but
not as wide as the differences between the girls and the boys.

Mine play in a different way too. For my son, it is all about the build. He can
spend hours and hours designing his builds, then it goes on his shelf. The fun
is the build. If he builds a set, he builds it and that is it. Whereas my daughter
wants the build to be over as quick as possible (and often wants me to help)
as she is much more focussed on role play afterwards.
 Author: Teup View Messages Posted By Teup
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Teup (6593)

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In General, yorbrick writes:
  
  I think it means the themes will remain as they are, but the over-the-top stereotype
edges will be trimmed off. If a boy likes Friends, you don't need to change
it to make him like it, he already does. He just needs a little validation that
it's "ok". One or two male friends in the group can help with that without
taking anything away from the theme. It's just about making kids feel less
worried they will be made fun of.

The thing then is does that change the theme? If the core group becomes a mixture
of boys and girls then does it affect the enjoyment of the theme for the group
that it was originally designed for - girls. If it remains a predominately girl
aimed theme with pastels and so on, boys that enjoy it will still be made fun
of. Whereas if they change it to make it appeal more to boys as well then they
may lose the girl fans of the theme. My daughter really likes Friends and I would
not want them to change the vibe just to try to make it less likely that boys
would be embarrassed to play with it.

Well, I think the making fun factor would be reduced if at least there's
a male friend in the group - I'd say there's still a meaningful difference
in shame level between "a boy likes a pretty girly theme" and "a boy is buying
a toy that is actually intended for girls". It would certainly have helped me
a bit when I was 10 and buying a Belville set assuring everyone in the shop that
it was a GIFT

For now I'm guessing not much will happen, Lego is already mostly gender
neutral as far as I can see. There are female knights, police officers, burglars,
construction workers etc. There are men in the kitchen, playing with kids...
I think it's just the finishing touches.

I think this is mostly just publicity, and IMO it's a bit lame how that works
these days - lots of companies announce such stuff just because they know it
will be free PR in the media. I noticed this is already all over the newspapers
here right now, apparently the media still falls for the trick. Well, if it makes
what I am selling more popular, I won't complain!

Again I'm in favour of making things gender neutral, but I think it's
been made into a big deal, which probably it's not going to turn out to be.
I wouldn't be surprised if we won't even notice the changes.
 Author: yorbrick View Messages Posted By yorbrick
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yorbrick (1182)

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In General, Teup writes:
  In General, yorbrick writes:
  
  I think it means the themes will remain as they are, but the over-the-top stereotype
edges will be trimmed off. If a boy likes Friends, you don't need to change
it to make him like it, he already does. He just needs a little validation that
it's "ok". One or two male friends in the group can help with that without
taking anything away from the theme. It's just about making kids feel less
worried they will be made fun of.

The thing then is does that change the theme? If the core group becomes a mixture
of boys and girls then does it affect the enjoyment of the theme for the group
that it was originally designed for - girls. If it remains a predominately girl
aimed theme with pastels and so on, boys that enjoy it will still be made fun
of. Whereas if they change it to make it appeal more to boys as well then they
may lose the girl fans of the theme. My daughter really likes Friends and I would
not want them to change the vibe just to try to make it less likely that boys
would be embarrassed to play with it.

Well, I think the making fun factor would be reduced if at least there's
a male friend in the group - I'd say there's still a meaningful difference
in shame level between "a boy likes a pretty girly theme" and "a boy is buying
a toy that is actually intended for girls". It would certainly have helped me
a bit when I was 10 and buying a Belville set assuring everyone in the shop that
it was a GIFT

For now I'm guessing not much will happen, Lego is already mostly gender
neutral as far as I can see. There are female knights, police officers, burglars,
construction workers etc. There are men in the kitchen, playing with kids...
I think it's just the finishing touches.

I think this is mostly just publicity, and IMO it's a bit lame how that works
these days - lots of companies announce such stuff just because they know it
will be free PR in the media. I noticed this is already all over the newspapers
here right now, apparently the media still falls for the trick. Well, if it makes
what I am selling more popular, I won't complain!

Again I'm in favour of making things gender neutral, but I think it's
been made into a big deal, which probably it's not going to turn out to be.
I wouldn't be surprised if we won't even notice the changes.

Yes, the press article rather than this newspaper article is much more about
girls playing with LEGO than about boys and I doubt we'll see any significant
changes in products but maybe a bit in the marketing, although even that already
has lots of shots with women and girls playing with lego.
 Author: SimplyBricks View Messages Posted By SimplyBricks
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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news


Wait! what happens to Technic? Do we start to see new colours like in the Friends
sets? Yellow replaced with pink and Black replaced with light blue? We live
in interesting times!
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cosmicray (3489)

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In General, SimplyBricks writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news


Wait! what happens to Technic? Do we start to see new colours like in the Friends
sets? Yellow replaced with pink and Black replaced with light blue? We live
in interesting times!

 
Set No: 8268  Name: Scorpion Attack
* 
8268-1 (Inv) Scorpion Attack
78 Parts, 1 Minifigure, 1999
Sets: Technic: Competition
and
 
Set No: 8269  Name: Cyber Stinger
* 
8269-1 (Inv) Cyber Stinger
327 Parts, 1 Minifigure, 1999
Sets: Technic: Competition

Both of which I still have inventory.

Nita Rae
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Stellar (3485)

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In General, SimplyBricks writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news


Wait! what happens to Technic? Do we start to see new colours like in the Friends
sets? Yellow replaced with pink and Black replaced with light blue? We live
in interesting times!

Take a look:

 
Set No: 45678  Name: SPIKE Prime Set
* 
45678-1 (Inv) SPIKE Prime Set
520 Parts, 2 Minifigures, 4 Gear, 2020
Sets: Educational & Dacta: SPIKE Prime
 Author: tec View Messages Posted By tec
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tec (61)

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  Wait! what happens to Technic?

It may or may not end up like that
 
 Author: SimplyBricks View Messages Posted By SimplyBricks
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In General, tec writes:
  
  Wait! what happens to Technic?

It may or may not end up like that


Love it
 Author: Teup View Messages Posted By Teup
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Teup (6593)

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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

Nice!

I remember buying a Belville set when I was a kid, because I wanted the parts.
I was so embarrassed to do it, but eventually I did and had it wrapped as a gift


Anything they can do to remove the same and let kids feel free to be themselves,
I'm all for it. Toy stores are already gender neutral anyway.
 Author: calsbricks View Messages Posted By calsbricks
 Posted: Oct 11, 2021 11:50
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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

What a load of utter rubbish. And people get funded to do things like this. Boys
are boys and girls are girls we were created differently and we will always be
different - so what. As long as people are treated equally who cares (Obviously
the author of this article) The world has changed dramatically in the time that
I have been around and it will be different again in the next era - so what -
life evolves - sometimes it gets better and sometimes it doesn't.

Hi Mike/Emma -Thanks for bringing this article to our attention we don't
normally read the Mail.
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MrPetovan (929)

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Not going to lie, I'm not loving the bunch of older white men giving their
sadly predictable opinion on gender, diversity and inclusion in this thread.
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In General, MrPetovan writes:
  Not going to lie,
I'm not loving the bunch of older white men giving their sadly predictable opinion on gender, diversity and inclusion in this thread.

Perhaps stop turning those inward lies you tell yourself, outwardly then. To
avoid making such ludicrous statements, that is.

Though it's good to know you're not into "loving older white men in bunches"
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In General, popsicle writes:
  In General, MrPetovan writes:
  Not going to lie,
I'm not loving the bunch of older white men giving their sadly predictable opinion on gender, diversity and inclusion in this thread.

Perhaps stop turning those inward lies you tell yourself, outwardly then. To
avoid making such ludicrous statements, that is.

In response to your message sent to me:

Are you saying I might've misunderstood your blatantly racist comment?

Always willing to be set straight, Benjamin. Lay it on me.
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In General, MrPetovan writes:
  Not going to lie, I'm not loving the bunch of older white men giving their
sadly predictable opinion on gender, diversity and inclusion in this thread.

+1

Yeah, I'm just going to nope out of this thread right now. Thanks for the
support, friend.
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In General, MrPetovan writes:
  Not going to lie, I'm not loving the bunch of older white men giving their
sadly predictable opinion on gender, diversity and inclusion in this thread.

+1

Nita Rae
 Author: legoman77 View Messages Posted By legoman77
 Posted: Oct 11, 2021 17:22
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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

It is ok to play with girls, but not girl's toys.

John P
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 Author: legoman77 View Messages Posted By legoman77
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In General, crimson30 writes:
  Is that supposed to be satire?

sort of

John P
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 Author: Eli_n_Me View Messages Posted By Eli_n_Me
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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

Lets get an activist foundation to do a survey. Gee, i wonder how that will turn
out.

Another icon being torn down by wokism. When will people wake up?
 Author: Reki_Lobsheek View Messages Posted By Reki_Lobsheek
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most fun thread I've read in a while here ...

Thanks for the laugh!


Erikk
 Author: infinibrix View Messages Posted By infinibrix
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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

If I'm reading that statement right the only kids I see missing out here
will predominantly be young girls (and some boys) who are specifically drawn
to those pink, sparkly, princessy, glamorous type sets and no matter whether
you market that vet wildlife rescue set in a green box or a pink box it is
still likely to appeal to a lot more girls than it will boys

Either way whether a boy rightly chooses that Wildlife rescue set or not it does
not mean some of his peers arnt still going to judge his choices and possibly
make fun of the fact that he would rather play animal care and vets or princes
and princesses instead of space and knights (kids can be cruel like that) and
so I'm not sure skirting around these differences is the answer because if
boys are drawn to the same type of sets that generally appeal to girls then maybe
Lego should just encourage them to embrace whatever it is they like about those
sets. Toning down on the pinks, the glam and female vibe does nothing but take
away from all those kids that enjoy and look for these types of sets be that
girls or boys alike!

If something like a princess pink castle set is now out of the question then
Lego is only making their sets less and less appealing to a good many girls which
is not the best strategy?
 Author: cosmicray View Messages Posted By cosmicray
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In General, infinibrix writes:
  In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

If I'm reading that statement right the only kids I see missing out here
will predominantly be young girls (and some boys) who are specifically drawn
to those pink, sparkly, princessy, glamorous type sets and no matter whether
you market that vet wildlife rescue set in a green box or a pink box it is
still likely to appeal to a lot more girls than it will boys

Either way whether a boy rightly chooses that Wildlife rescue set or not it does
not mean some of his peers arnt still going to judge his choices and possibly
make fun of the fact that he would rather play animal care and vets or princes
and princesses instead of space and knights (kids can be cruel like that) and
so I'm not sure skirting around these differences is the answer because if
boys are drawn to the same type of sets that generally appeal to girls then maybe
Lego should just encourage them to embrace whatever it is they like about those
sets. Toning down on the pinks, the glam and female vibe does nothing but take
away from all those kids that enjoy and look for these types of sets be that
girls or boys alike!

If something like a princess pink castle set is now out of the question then
Lego is only making their sets less and less appealing to a good many girls which
is not the best strategy?

My 2-pence ... LEGO is both walking a line, and making sure that their offerings
turn a profit. They have to appeal to a sufficiently wide breadth of the market
so as not to exclude anyone who might otherwise enjoy the play value. Sometimes
there are compromises, and sometimes some sets will orient towards one story
line, while a similar set a few years later might take a different approach.
Every set tells a story (even the one I linked to way up near the beginning of
this thread). Different versions of the story resonate with different people.
Other than perhaps a bucket-of-bricks, it's going to be hard to find a set
that is universally liked by every segment.

Once upon a time, maybe 10-15 years ago, a number was tossed out by a LEGO rep
in a forum conversation (might have been over on LUGNET), to the effect that
LEGO could handle a maximum of 400 SKUs per year. Some of those are going to
be big sets, and some are going to be impulse buys, but the number (while large
at first blush) actually limited their ability to issue sets to appeal across
the entire spectrum of story lines (and personal hopes and dreams).

My own cursory observation is, that in the past few years, LEGO has gone way
beyond that previous limitation. Once upon a time, it was fairly easy to keep
track of all the new sets. That seems to be no longer the case, as the volume
has been cranked up to 11. And that's a good thing, for choices.

Peace

Nita Rae
 Author: infinibrix View Messages Posted By infinibrix
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In General, cosmicray writes:

  My own cursory observation is, that in the past few years, LEGO has gone way
beyond that previous limitation. Once upon a time, it was fairly easy to keep
track of all the new sets. That seems to be no longer the case, as the volume
has been cranked up to 11. And that's a good thing, for choices.

Peace

Nita Rae

Then you may find this page handy:-

https://brickset.com/browse/sets/byyear/
 Author: WoutR View Messages Posted By WoutR
 Posted: Oct 12, 2021 02:18
 Subject: Re: Really ?????
 Viewed: 69 times
 Topic: General
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WoutR (919)

Location:  Netherlands, Zuid-Holland
Member Since Contact Type Status
Mar 8, 2011 Contact Member Buyer
Buying Privileges - OK
In General, infinibrix writes:
  In General, cosmicray writes:

  My own cursory observation is, that in the past few years, LEGO has gone way
beyond that previous limitation. Once upon a time, it was fairly easy to keep
track of all the new sets. That seems to be no longer the case, as the volume
has been cranked up to 11. And that's a good thing, for choices.

Peace

Nita Rae

Then you may find this page handy:-

https://brickset.com/browse/sets/byyear/

You can find that on Bricklink also
https://www.bricklink.com/catalogList.asp?pg=1&catType=S&v=1

https://www.bricklink.com/catalogList.asp?catType=S&itemYear=2021
 Author: infinibrix View Messages Posted By infinibrix
 Posted: Oct 12, 2021 05:33
 Subject: Re: Really ?????
 Viewed: 75 times
 Topic: General
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infinibrix (4981)

Location:  United Kingdom, England
Member Since Contact Type Status
Jul 1, 2013 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: infinibrix
In General, WoutR writes:
  In General, infinibrix writes:
  In General, cosmicray writes:

  My own cursory observation is, that in the past few years, LEGO has gone way
beyond that previous limitation. Once upon a time, it was fairly easy to keep
track of all the new sets. That seems to be no longer the case, as the volume
has been cranked up to 11. And that's a good thing, for choices.

Peace

Nita Rae

Then you may find this page handy:-

https://brickset.com/browse/sets/byyear/

You can find that on Bricklink also
https://www.bricklink.com/catalogList.asp?pg=1&catType=S&v=1

https://www.bricklink.com/catalogList.asp?catType=S&itemYear=2021

True though I prefer how its displayed over there with a clear month by month
list of just the significant set releases
 Author: Deedesria View Messages Posted By Deedesria
 Posted: Oct 11, 2021 23:31
 Subject: Re: Really ?????
 Viewed: 96 times
 Topic: General
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Deedesria (92)

Location:  Canada, Alberta
Member Since Contact Type Status
Jun 28, 2020 Contact Member Buyer
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In General, SimplyBricks writes:
  https://www.dailymail.co.uk/news/article-10079553/Lego-says-remove-gender-bias-toys-survey-showed-boys-fear-fun-of.html?ns_mchannel=rss&ico=taboola_feed_article_desktop_news

This is an absolute win