| Discussion Forum: Thread 192331 |
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| | | Author: | JulieK  | | Posted: | Jul 25, 2015 20:59 | | Subject: | Buy and View buttons on new catalog page | | Viewed: | 121 times | | Topic: | Suggestions | | Status: | Open | | Vote: | [Yes|No] | |
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| About the look...I liked how the old version had everything nicely condensed
on the item for sale page. In one little area we could see and link to so much:
quantity, price, catalog link, wanted list link, store sells to me indicator,
sellers about me icon and a Go Buy it button. (I especially don't like how
the quantity is off to the side,and separate from the price.)
The button on the new catalog page says "Buy" (upper right corner). Clicking
on that button just jumps the page down to the listings where there are a bunch
of buttons that say "View". I think it should say "Go Buy It" rather than "View",
making it obvious for new buyers they are getting one step closer to making a
purchase.
If I were new, I'd be confused as I already hit the buy button, but it just
took me to a list with a bunch of view buttons. If I were new I might think,
"I'm all ready viewing!" Maybe change it to "View in Store"? Or better yet...
Here is my suggestion: I think that the Buy button should instead say "View list
of Sellers" or shops. Then after clicking on that button the screen jumps to
the list of stores with a "Go Buy It" type of button.
Julie
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| | | | | Author: | 62Bricks | | Posted: | Jul 25, 2015 22:34 | | Subject: | Re: Buy and View buttons on new catalog page | | Viewed: | 33 times | | Topic: | Suggestions | |
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| In Suggestions, JulieK writes:
| | About the look...I liked how the old version had everything nicely condensed
on the item for sale page. In one little area we could see and link to so much:
quantity, price, catalog link, wanted list link, store sells to me indicator,
sellers about me icon and a Go Buy it button. (I especially don't like how
the quantity is off to the side,and separate from the price.)
The button on the new catalog page says "Buy" (upper right corner). Clicking
on that button just jumps the page down to the listings where there are a bunch
of buttons that say "View". I think it should say "Go Buy It" rather than "View",
making it obvious for new buyers they are getting one step closer to making a
purchase.
If I were new, I'd be confused as I already hit the buy button, but it just
took me to a list with a bunch of view buttons. If I were new I might think,
"I'm all ready viewing!" Maybe change it to "View in Store"? Or better yet...
Here is my suggestion: I think that the Buy button should instead say "View list
of Sellers" or shops. Then after clicking on that button the screen jumps to
the list of stores with a "Go Buy It" type of button.
Julie
|
This is one of those things I think is only confusing to those used to the old
way. I'm sure the idea is to have the "call to action" button highly visible
in a prominent spot. That is the "Buy" button. That takes you to a list of items
for sale, each of which you can "view" in individual shops. It makes sense to
me and I think a new user will easily see the logic.
Keep in mind that the bottom half of the page is now divided into tabs, and the
tabs are persistent - if you have the color information tab open on one catalog
page, then that is the tab that will open on the next catalog page you visit.
The Buy button then serves a dual purpose - it opens the Items for Sale tab and
scrolls to the top of the list.
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| | | | | | | Author: | JulieK | | Posted: | Jul 25, 2015 23:07 | | Subject: | Re: Buy and View buttons on new catalog page | | Viewed: | 27 times | | Topic: | Suggestions | |
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| In Suggestions, 62Bricks writes:
| | In Suggestions, JulieK writes:
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| | | |
Here is my suggestion: I think that the Buy button should instead say "View list
of Sellers" or shops. Then after clicking on that button the screen jumps to
the list of stores with a "Go Buy It" type of button.
Julie
|
This is one of those things I think is only confusing to those used to the old
way. I'm sure the idea is to have the "call to action" button highly visible
in a prominent spot. That is the "Buy" button. That takes you to a list of items
for sale, each of which you can "view" in individual shops. It makes sense to
me and I think a new user will easily see the logic.
|
That button should be highly visible, however I think it's mislabeled. The
"Buy" button does not let you buy (put in your cart and check out). It is simply
a short cut to view items lower on the same page.
The button that takes users to the place where they can actually put items in
their cart and checkout should say "Buy" (not view).
Julie
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| | | | | | | | | Author: | 62Bricks | | Posted: | Jul 25, 2015 23:31 | | Subject: | Re: Buy and View buttons on new catalog page | | Viewed: | 32 times | | Topic: | Suggestions | |
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| In Suggestions, JulieK writes:
| | In Suggestions, 62Bricks writes:
| | In Suggestions, JulieK writes:
|
| | | |
Here is my suggestion: I think that the Buy button should instead say "View list
of Sellers" or shops. Then after clicking on that button the screen jumps to
the list of stores with a "Go Buy It" type of button.
Julie
|
This is one of those things I think is only confusing to those used to the old
way. I'm sure the idea is to have the "call to action" button highly visible
in a prominent spot. That is the "Buy" button. That takes you to a list of items
for sale, each of which you can "view" in individual shops. It makes sense to
me and I think a new user will easily see the logic.
|
That button should be highly visible, however I think it's mislabeled. The
"Buy" button does not let you buy (put in your cart and check out). It is simply
a short cut to view items lower on the same page.
The button that takes users to the place where they can actually put items in
their cart and checkout should say "Buy" (not view).
Julie
|
The new design incorporates the catalog and the items for sale. It is possible
just to keep the inventory tab or the color tab or the price guide tab open as
you browse the site and never see the items for sale. That button at the top
needs to be a "call to action" and the action we want is for someone to buy something
from one of the sellers who has that part. It needs to say "Buy" so it reinforces
what we want the buyer to do.
This is commercial web design 101. No, the "buy" button does not go directly
to the page where you put things in your cart, but that's not its purpose.
Its purpose is to clearly mark the way to buy something in the clearest possible
way. Buy - View - Add to cart.
It serves the same purpose as the most-clicked link on the homepage, the one
that reads "Buy LEGO." This also does not take you directly to a page where you
can add something to your cart. In fact, it takes you nowhere near it: "Buy LEGO"
- [pick a category] - [pick another category] - [click through pages until you
see the item] - [click the item] - Go Buy It - Add to cart.
As the shopping pages are simplified and improved, the "Buy LEGO" path from the
homepage will also become easier and more clear.
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| | | | | | | | | | | Author: | JulieK | | Posted: | Jul 26, 2015 00:07 | | Subject: | Re: Buy and View buttons on new catalog page | | Viewed: | 26 times | | Topic: | Suggestions | |
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| In Suggestions, 62Bricks writes:
| | In Suggestions, JulieK writes:
| | In Suggestions, 62Bricks writes:
| | In Suggestions, JulieK writes:
|
| | | |
Here is my suggestion: I think that the Buy button should instead say "View list
of Sellers" or shops. Then after clicking on that button the screen jumps to
the list of stores with a "Go Buy It" type of button.
Julie
|
This is one of those things I think is only confusing to those used to the old
way. I'm sure the idea is to have the "call to action" button highly visible
in a prominent spot. That is the "Buy" button. That takes you to a list of items
for sale, each of which you can "view" in individual shops. It makes sense to
me and I think a new user will easily see the logic.
|
That button should be highly visible, however I think it's mislabeled. The
"Buy" button does not let you buy (put in your cart and check out). It is simply
a short cut to view items lower on the same page.
The button that takes users to the place where they can actually put items in
their cart and checkout should say "Buy" (not view).
Julie
|
The new design incorporates the catalog and the items for sale. It is possible
just to keep the inventory tab or the color tab or the price guide tab open as
you browse the site and never see the items for sale. That button at the top
needs to be a "call to action" and the action we want is for someone to buy something
from one of the sellers who has that part. It needs to say "Buy" so it reinforces
what we want the buyer to do.
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It should say "View Sellers". The buttons by the sellers should say "Buy".
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This is commercial web design 101. No, the "buy" button does not go directly
to the page where you put things in your cart, but that's not its purpose.
Its purpose is to clearly mark the way to buy something in the clearest possible
way. Buy - View - Add to cart.
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1st you view, they you buy, then you add to cart.
I'm talking solely about while on the catalog item page.
I guess we just don't see eye to eye 
Julie
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USA, Illinois
