| Discussion Forum: Thread 137889 |
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| | | Author: | calsbricks  | | Posted: | Aug 20, 2012 09:20 | | Subject: | Just a thought | | Viewed: | 202 times | | Topic: | Suggestions | | Status: | Open | | Vote: | [Yes|No] | |
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| Tried to run some coorelation analysis between the number of e-mails sent out
on a 'notify run' and the number of new orders from that. Unfortunately could
not do more than this last one as there doesn't appear to be anywhere you can
find out details of each of your 'notify's' It would be very helpful in the new
version if this could be accomodated.
It would also help sellers to understand the relationship between a notify and
an order.
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| | | | | Author: | Andy_Bell | | Posted: | Aug 20, 2012 10:02 | | Subject: | (Cancelled) | | Viewed: | 44 times | | Topic: | Suggestions | |
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| | (Cancelled) |
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| | | | | Author: | Andy_Bell | | Posted: | Aug 20, 2012 10:50 | | Subject: | Re: Just a thought | | Viewed: | 44 times | | Topic: | Suggestions | |
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| In Suggestions, billduge writes:
| | Tried to run some coorelation analysis between the number of e-mails sent out
on a 'notify run' and the number of new orders from that. Unfortunately could
not do more than this last one as there doesn't appear to be anywhere you can
find out details of each of your 'notify's' It would be very helpful in the new
version if this could be accomodated.
It would also help sellers to understand the relationship between a notify and
an order.
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I doubt there is any relationship/correlation that would be of use -
some examples
1. quantity vs quality - a wanted list notification for an older high $ set might
generate just a couple notices - and you may think they are likely buyers, but
perhaps they also go a wanted notice of the same item from someone else, or they
got a notice of another item with higher personal preference that 'steals' your
sale. Also consider #3 for older/unusual items.
2. a WL notice for a relatively common low $ part may generate dozens of e-mails
but unless you have an unlimited qty of the item. It will be sold to the first
person, who may have not come to your store because of the e-mail, but through
a WL search - so the other 10 interested/possible/likely buyers are 'lost sales'.
3. I know of several (many?) examples of people who have items on their WL (with
notify) so they can keep tabs on prices/listings of a particular item. In this
case the WL e-mail will generate no sales - it may generate additional competitive
listings - working 'against' your listing.
4. I think some users don't understand the e-mail notice check box - the same
way they did not understand the 'exclude from searches' option - (a useful feature
which was sadly eliminated ) So I expect some percentage of WL e-mails are
ignored. And a step beyond that Brickstore uploads to the WL are set to e-mail
notify by default (I can't find a way to change that) so I get a few then realize
what it is happening ... and go correct my WL listing.
5. along that same line - I suspect many do not use the $ or qty feature of the
WL. So you may have listed an item with 10 qty for 20 cents and generated 100
e-mails of those some only want to find a shop with more than 10 but did not
add that quantifier or they are only willing to pay 10 cents and again did not
add that.
6. location - while you can specify in the WL settings to only get notices from
your country or region - I suspect this is rarely used. I have a dozen or so
items on the WL for e-mail notify and some of them don't make sense to ship from
Europe, but I certainly don't want to loose notices for other items that do make
sense to ship.
A lot like the price guide - it has some value, it also has some (many?) limitations.
I think the WL notices are similar.
hth
Andy
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| | | | | | | Author: | Andy_Bell | | Posted: | Aug 20, 2012 10:56 | | Subject: | Re: Just a thought | | Viewed: | 42 times | | Topic: | Suggestions | |
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| In Suggestions, Andy_Bell writes:
| | In Suggestions, billduge writes:
| | Tried to run some coorelation analysis between the number of e-mails sent out
on a 'notify run' and the number of new orders from that. Unfortunately could
not do more than this last one as there doesn't appear to be anywhere you can
find out details of each of your 'notify's' It would be very helpful in the new
version if this could be accomodated.
It would also help sellers to understand the relationship between a notify and
an order.
|
I doubt there is any relationship/correlation that would be of use -
some examples
1. quantity vs quality - a wanted list notification for an older high $ set might
generate just a couple notices - and you may think they are likely buyers, but
perhaps they also go a wanted notice of the same item from someone else, or they
got a notice of another item with higher personal preference that 'steals' your
sale. Also consider #3 for older/unusual items.
2. a WL notice for a relatively common low $ part may generate dozens of e-mails
but unless you have an unlimited qty of the item. It will be sold to the first
person, who may have not come to your store because of the e-mail, but through
a WL search - so the other 10 interested/possible/likely buyers are 'lost sales'.
3. I know of several (many?) examples of people who have items on their WL (with
notify) so they can keep tabs on prices/listings of a particular item. In this
case the WL e-mail will generate no sales - it may generate additional competitive
listings - working 'against' your listing.
4. I think some users don't understand the e-mail notice check box - the same
way they did not understand the 'exclude from searches' option - (a useful feature
which was sadly eliminated ) So I expect some percentage of WL e-mails are
ignored. And a step beyond that Brickstore uploads to the WL are set to e-mail
notify by default (I can't find a way to change that) so I get a few then realize
what it is happening ... and go correct my WL listing.
5. along that same line - I suspect many do not use the $ or qty feature of the
WL. So you may have listed an item with 10 qty for 20 cents and generated 100
e-mails of those some only want to find a shop with more than 10 but did not
add that quantifier or they are only willing to pay 10 cents and again did not
add that.
6. location - while you can specify in the WL settings to only get notices from
your country or region - I suspect this is rarely used. I have a dozen or so
items on the WL for e-mail notify and some of them don't make sense to ship from
Europe, but I certainly don't want to loose notices for other items that do make
sense to ship.
A lot like the price guide - it has some value, it also has some (many?) limitations.
I think the WL notices are similar.
hth
Andy
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Also... One more thought - if I am not mistaken - wanted list e-mails are generated
per user. So if you list 10 items one user will get one e-mail that may contain
1, 2, 5 or all 10 of the items you listed. And again they may buy some, all,
partial or none of those parts/lots; making any kind of statistical analysis
very tough because there are so many variables.
Andy
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| | | | | | | | | Author: | TheBrickGuys | | Posted: | Aug 20, 2012 12:37 | | Subject: | Re: Just a thought | | Viewed: | 34 times | | Topic: | Suggestions | |
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| Just knowing that someone who received an email placed an order shortly there
after I think could help statistically to see if the emails actually help to
bring in customers. Especially if you start to see a pattern of shoppers who
just received an email now placing an order.
To me, just knowing that they placed an order after receiving an email would
be great.
Jim
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| | | | | | | | | | | Author: | RobErNat | | Posted: | Aug 20, 2012 12:49 | | Subject: | Re: Just a thought | | Viewed: | 32 times | | Topic: | Suggestions | |
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| In Suggestions, GoldenBricks writes:
| | Just knowing that someone who received an email placed an order shortly there
after I think could help statistically to see if the emails actually help to
bring in customers. Especially if you start to see a pattern of shoppers who
just received an email now placing an order.
To me, just knowing that they placed an order after receiving an email would
be great.
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If they did, then presumably the part is either 'HTF' (people desperatly seeking
it) either listed too cheap, in most cases it will be the latter 
All Andy said was well formulated, I think it more or less gives a good clue
about WL notifications and the 'draw'.
One more thing that will 'falsify' your statistics: 'time-zones', you may send
out notifications around the world, but if the potential buyer is asleep, he
won't be able to get around it before the next morning or evening (if there is
no time in the morning).
It is also possible you send a notification and because of it, the buyer buys
it somewhere else... Why? Because it also is a reminder for the buyer he needs
the thing, so he might 'browse' again the listed onces and find a store that
matches his WL better...
Eric
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United Kingdom, England
USA, Alabama
Belgium, Flemish Brabant