Discussion Forum: Thread 360444

 Author: nammasnart96 View Messages Posted By nammasnart96
 Posted: Jul 26, 2024 17:01
 Subject: Lego Brick Take Back-Lego trade in Program
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nammasnart96 (497)

Location:  USA, South Carolina
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Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard
 Author: stranqe View Messages Posted By stranqe
 Posted: Jul 26, 2024 17:04
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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stranqe (437)

Location:  USA, California
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In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

TLG seems to offering $4 (in credit) per pound for used bricks. very low offer.
Especially if mini-figs are mixed into the lots.
 Author: Stuart9 View Messages Posted By Stuart9
 Posted: Jul 26, 2024 17:12
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Stuart9 (1458)

Location:  United Kingdom, England
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Just curious as to what they would do with bulk Lego as it invariably contains
non Lego items.

I always find all sorts in there and the usual non Lego brand bricks etc.

Who is going to check and sort what’s offered or will they pass it on unchecked,
not a good idea as I have found spent bullet casings in one lot.


In General, stranqe writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

TLG seems to offering $4 (in credit) per pound for used bricks. very low offer.
Especially if mini-figs are mixed into the lots.
 Author: Saitobricks.ca View Messages Posted By Saitobricks.ca
 Posted: Jul 26, 2024 17:45
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Saitobricks.ca (64)

Location:  Canada, Ontario
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In General, Stuart9 writes:
  Just curious as to what they would do with bulk Lego as it invariably contains
non Lego items.

I always find all sorts in there and the usual non Lego brand bricks etc.

Who is going to check and sort what’s offered or will they pass it on unchecked,
not a good idea as I have found spent bullet casings in one lot.


That’s it?
My cousins collection has live .22 rounds in it

  In General, stranqe writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

TLG seems to offering $4 (in credit) per pound for used bricks. very low offer.
Especially if mini-figs are mixed into the lots.
 Author: peregrinator View Messages Posted By peregrinator
 Posted: Jul 26, 2024 17:34
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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peregrinator (1106)

Location:  USA, New Jersey
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Jan 21, 2003 Contact Member Seller
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Store: Faber Family Bricks
In General, stranqe writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

TLG seems to offering $4 (in credit) per pound for used bricks. very low offer.
Especially if mini-figs are mixed into the lots.

It's a very good offer compared to brick and mortar stores that offer $2
per pound
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Jul 26, 2024 17:05
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Nubs_Select (4857)

Location:  Canada, Ontario
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In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

pretty sure that's their program for donating lego to kids in need. and no
I'm 100% confident that lego will never get into the used-selling game. its
simply not worth their time even if they invested millions in machines
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Jul 26, 2024 17:17
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Nubs_Select (4857)

Location:  Canada, Ontario
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In General, Nubs_Select writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

pretty sure that's their program for donating lego to kids in need. and no
I'm 100% confident that lego will never get into the used-selling game. its
simply not worth their time even if they invested millions in machines

into the individual item used-selling game.*
 Author: stranqe View Messages Posted By stranqe
 Posted: Jul 26, 2024 17:17
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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stranqe (437)

Location:  USA, California
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Jan 2, 2023 Contact Member Seller
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Store Closed Store: Bricks, Blocks & Beyond
In General, Nubs_Select writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

pretty sure that's their program for donating lego to kids in need. and no
I'm 100% confident that lego will never get into the used-selling game. its
simply not worth their time even if they invested millions in machines

yes i agree, they aren't reselling as just making new bricks is probably
cheaper anyhow.
 Author: Saitobricks.ca View Messages Posted By Saitobricks.ca
 Posted: Jul 26, 2024 17:43
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Saitobricks.ca (64)

Location:  Canada, Ontario
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Aug 28, 2021 Contact Member Seller
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Store Closed Store: Unlicensed Brick
In General, Nubs_Select writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

pretty sure that's their program for donating lego to kids in need. and no
I'm 100% confident that lego will never get into the used-selling game. its
simply not worth their time even if they invested millions in machines

Agreed, most likely the charity thing I mentioned earlier this year.
 Author: BrickDeals View Messages Posted By BrickDeals
 Posted: Jul 26, 2024 19:35
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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BrickDeals (2894)

Location:  USA, Virginia
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In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.
 Author: jennnifer View Messages Posted By jennnifer
 Posted: Jul 26, 2024 19:37
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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jennnifer (3699)

Location:  USA, Illinois
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In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

https://www.lego.com/en-us/sustainability/environment/replay
 Author: nammasnart96 View Messages Posted By nammasnart96
 Posted: Jul 26, 2024 19:42
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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nammasnart96 (497)

Location:  USA, South Carolina
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If it's a joke then they've hacked the Lego server.
https://legobricktakeback.com/en-US



In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.
 Author: Saitobricks.ca View Messages Posted By Saitobricks.ca
 Posted: Jul 26, 2024 19:59
 Subject: Re: Lego Brick Take Back-Lego trade in Progress
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Saitobricks.ca (64)

Location:  Canada, Ontario
Member Since Contact Type Status
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Store Closed Store: Unlicensed Brick
In General, 69transamman writes:
  If it's a joke then they've hacked the Lego server.
https://legobricktakeback.com/en-US

And the magazines(as well as Max)

  

In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.
 


 Author: stranqe View Messages Posted By stranqe
 Posted: Jul 26, 2024 22:32
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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stranqe (437)

Location:  USA, California
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Store Closed Store: Bricks, Blocks & Beyond
In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

this was the site i found:

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

fake?
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Jul 26, 2024 22:38
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Nubs_Select (4857)

Location:  Canada, Ontario
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Store: Nub's Select
BrickLink Inventories Administrator (?)
In General, stranqe writes:
  In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

this was the site i found:

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

fake?

for added context. a lookup shows the site was created just 1 month 1 day ago
"Registered On 2024-06-25" so if this was from lego then it would be
weird as they likely would have had this in the works for possibly years rather
than just 1 month for the time period they used to secure the domain
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Jul 26, 2024 22:39
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Nubs_Select (4857)

Location:  Canada, Ontario
Member Since Contact Type Status
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Store: Nub's Select
BrickLink Inventories Administrator (?)
In General, Nubs_Select writes:
  In General, stranqe writes:
  In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

this was the site i found:

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

fake?

for added context. a lookup shows the site was created just 1 month 1 day ago
"Registered On 2024-06-25" so if this was from lego then it would be
weird as they likely would have had this in the works for possibly years rather
than just 1 month for the time period they used to secure the domain

tho whats interesting is that it is registered in billund denmark and the signup
emails do end with @lego.com so this "might" be real (tho I cant visit
the site as it isn't active in Canada)
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Jul 26, 2024 22:41
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Nubs_Select (4857)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 15, 2016 Contact Member Seller
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Store: Nub's Select
BrickLink Inventories Administrator (?)
In General, Nubs_Select writes:
  In General, Nubs_Select writes:
  In General, stranqe writes:
  In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

this was the site i found:

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

fake?

for added context. a lookup shows the site was created just 1 month 1 day ago
"Registered On 2024-06-25" so if this was from lego then it would be
weird as they likely would have had this in the works for possibly years rather
than just 1 month for the time period they used to secure the domain

tho whats interesting is that it is registered in billund denmark and the signup
emails do end with @lego.com so this "might" be real (tho I cant visit
the site as it isn't active in Canada)

and this is an image of the sign outside the building that registered the site
 
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Jul 26, 2024 22:45
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Nubs_Select (4857)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 15, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Nub's Select
BrickLink Inventories Administrator (?)
In General, Nubs_Select writes:
  In General, Nubs_Select writes:
  In General, Nubs_Select writes:
  In General, stranqe writes:
  In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

this was the site i found:

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

fake?

for added context. a lookup shows the site was created just 1 month 1 day ago
"Registered On 2024-06-25" so if this was from lego then it would be
weird as they likely would have had this in the works for possibly years rather
than just 1 month for the time period they used to secure the domain

tho whats interesting is that it is registered in billund denmark and the signup
emails do end with @lego.com so this "might" be real (tho I cant visit
the site as it isn't active in Canada)

and this is an image of the sign outside the building that registered the site

but then on the flip site the site registration expires in just 1 year which
is really weird as that's on of the if not the shortest period of time you
can usually register it for. meanwhile, most major companies go for 5 years minimum
or so. so this is very confusing as to if its real or not
 Author: Saitobricks.ca View Messages Posted By Saitobricks.ca
 Posted: Jul 26, 2024 22:51
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Saitobricks.ca (64)

Location:  Canada, Ontario
Member Since Contact Type Status
Aug 28, 2021 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Unlicensed Brick
In General, Nubs_Select writes:
  In General, Nubs_Select writes:
  In General, Nubs_Select writes:
  In General, Nubs_Select writes:
  In General, stranqe writes:
  In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

this was the site i found:

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

fake?

for added context. a lookup shows the site was created just 1 month 1 day ago
"Registered On 2024-06-25" so if this was from lego then it would be
weird as they likely would have had this in the works for possibly years rather
than just 1 month for the time period they used to secure the domain

tho whats interesting is that it is registered in billund denmark and the signup
emails do end with @lego.com so this "might" be real (tho I cant visit
the site as it isn't active in Canada)

and this is an image of the sign outside the building that registered the site

but then on the flip site the site registration expires in just 1 year which
is really weird as that's on of the if not the shortest period of time you
can usually register it for. meanwhile, most major companies go for 5 years minimum
or so. so this is very confusing as to if its real or not

The plot thickens.
 Author: stranqe View Messages Posted By stranqe
 Posted: Jul 26, 2024 22:49
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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stranqe (437)

Location:  USA, California
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the terms mention you can do this trade-in IN-PERSON at these 2 lego store locations:

LEGO Store Colorado Mills, 14500 W Colfax Ave, Lakewood, CO 80401
LEGO Store Sugarloaf Mills, 5900 Sugarloaf Parkway, Lawrenceville, GA 30043

easy enough to call one of the stores and see if they are indeed offering this
program. I'm leaning towards yes as the website and registration and terms
all seem legit so far.



  In General, stranqe writes:
  In General, BrickDeals writes:
  In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

This was an April Fool's joke posted on a website a few years ago.

Would beware of phishing. The reddit thread on this topic was deleted, because
the offer couldn't be confirmed as coming from LEGO.

this was the site i found:

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

fake?

for added context. a lookup shows the site was created just 1 month 1 day ago
"Registered On 2024-06-25" so if this was from lego then it would be
weird as they likely would have had this in the works for possibly years rather
than just 1 month for the time period they used to secure the domain
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Jul 26, 2024 22:59
 Subject: Re: Lego Brick Take Back-Lego trade in Program
 Viewed: 84 times
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Nubs_Select (4857)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 15, 2016 Contact Member Seller
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In General, stranqe writes:
  the terms mention you can do this trade-in IN-PERSON at these 2 lego store locations:

indeed.
for anyone curious you can visit the site here
https://geotargetly.com/geo-browse?url=https://legobricktakeback.com&country_code=US
if your outside the geo-location
but yah it would seem to align with being real but still supper weird
 Author: Carissamiss View Messages Posted By Carissamiss
 Posted: Jul 26, 2024 21:26
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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Carissamiss (2208)

Location:  Canada, Ontario
Member Since Contact Type Status
Oct 22, 2019 Contact Member Seller
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Store: Carissamiss Bricks
LEGO Replay is definitely real, I send them boxes of LEGO that’s not good enough
for my shop and not useful to either my own collection or a kindergarten class.
But it’s a donation - you don’t even get a tax receipt. In Canada the parts are
washed and sorted by Give Back Box in Toronto and are given to charities.

The selling back used for $4/lb to TLG was the April Fool’s joke.



In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard
 Author: stranqe View Messages Posted By stranqe
 Posted: Jul 26, 2024 22:31
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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stranqe (437)

Location:  USA, California
Member Since Contact Type Status
Jan 2, 2023 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Bricks, Blocks & Beyond
In General, Carissamiss writes:
  LEGO Replay is definitely real, I send them boxes of LEGO that’s not good enough
for my shop and not useful to either my own collection or a kindergarten class.
But it’s a donation - you don’t even get a tax receipt. In Canada the parts are
washed and sorted by Give Back Box in Toronto and are given to charities.

The selling back used for $4/lb to TLG was the April Fool’s joke.



In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

this is not real?

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

i've been had by april fools?
 Author: peregrinator View Messages Posted By peregrinator
 Posted: Jul 27, 2024 08:39
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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peregrinator (1106)

Location:  USA, New Jersey
Member Since Contact Type Status
Jan 21, 2003 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Faber Family Bricks
In General, stranqe writes:
  this is not real?

https://legobricktakeback.com/en-US/?locale=en-US&state=null&country=US

i've been had by april fools?

It's real.
 Author: abriggs View Messages Posted By abriggs
 Posted: Jul 28, 2024 13:24
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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abriggs (470)

Location:  USA, Alabama
Member Since Contact Type Status
Mar 1, 2019 Contact Member Seller
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Store: nikeharryalice
In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

Just called the Atlanta store. The store manager confirmed that they are one
of two locations in North American buying brick back for store credit. Yay!!
 Author: rickcraine View Messages Posted By rickcraine
 Posted: Jul 29, 2024 07:22
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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rickcraine (14)

Location:  USA, Virginia
Member Since Contact Type Status
Oct 30, 2023 Contact Member Buyer
Buying Privileges - OK
In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

So...Lego actually ended up creating what was an April Fools...
Maybe we WILL get our massive minion
 Author: macebobo View Messages Posted By macebobo
 Posted: Nov 21, 2024 01:24
 Subject: Re: Lego Brick Take Back-Lego trade in Program
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macebobo (3216)

Location:  USA, Oregon
Member Since Contact Type Status
Apr 3, 2016 Contact Member Seller
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Store: MacsBricks
In General, 69transamman writes:
  Got a Lego Insiders email today announcing the new Lego "Brick Take Back"
program. I for one am curious to see where this is headed? Is Lego trying to
get into the used Lego brick market? Makes me wonder! How about the rest of you?
Howard

from: https://legobricktakeback.com/en-US/

"The LEGO® Brick Take Back Program is being operated for and on behalf of
the LEGO Group by Pentatonic Ltd."

These are the folks running the site for LEGO: https://pentatonic.com/

If you look at what they do, they help companies "Drive repeat revenues from
your products and customers."

It appears they may be recycling all of these old Lego parts into new Lego parts.
ABS is reusable, maybe these pentatonic folks figured out how to sort different
plastics efficiently.

However, I am skeptical that this isn't just some clever marketing and a
way to feed the insatiable need for more and more data.