I just read an article on artificial general intelligence, or A.G.I., and
so decided to ask a simple question on DeepSeek. The question was, "I have
a Lego parts selling business on BrickLink and was wondering how I can increase
sales?" For what seemed like more of a fringe question, the answer was pretty
good. Many, if not most, of the points are generic and can apply to any business
and that is what I was expecting but some of the advice is definitely related
specifically to selling on BrickLink (or I guess also on ebay - please excuse
my foul language). I thought I would share....
Increasing sales on BrickLink requires a combination of optimizing your store,
improving customer experience, and marketing effectively. Here are some actionable
strategies to help you grow your Lego parts selling business:
1. Optimize Your Store
Competitive Pricing: Research similar sellers and price your parts competitively.
Use BrickLink’s price guide to ensure your prices are in line with market trends.
Accurate Listings: Ensure your inventory is accurately described, including color,
condition, and quantity. Use clear photos for rare or high-value parts.
Expand Inventory: Offer a wide variety of parts, including rare or hard-to-find
pieces. Consider stocking popular sets or minifigures to attract more buyers.
Set Reasonable Shipping Rates: Offer transparent and fair shipping costs. Consider
offering free shipping for larger orders to incentivize purchases.
2. Improve Customer Experience
Fast Shipping: Process and ship orders quickly. Buyers appreciate fast turnaround
times and are more likely to leave positive feedback.
Excellent Packaging: Package parts securely to avoid damage during transit. Use
small bags or containers to organize pieces.
Clear Communication: Respond to customer inquiries promptly and professionally.
Good communication builds trust and encourages repeat business.
Positive Feedback: Encourage satisfied customers to leave positive feedback.
High ratings and good reviews will make your store more attractive to new buyers.
3. Promote Your Store
Run Sales or Discounts: Offer promotions like discounts on bulk orders or free
shipping for orders over a certain amount.
Highlight Rare Items: Showcase rare or high-demand parts in your store’s homepage
description to attract collectors.
Leverage Social Media: Promote your store on platforms like Instagram, Facebook,
or TikTok. Share photos of rare parts, custom builds, or behind-the-scenes content.
Engage with the Community: Participate in Lego forums, Reddit communities (like
r/lego or r/BrickLink), or Facebook groups to build relationships and promote
your store.
4. Analyze and Adapt
Track Sales Data: Use BrickLink’s sales reports to identify which parts sell
well and which don’t. Adjust your inventory accordingly.
Monitor Competitors: Keep an eye on other successful sellers to see what they’re
doing differently and learn from their strategies.
Seasonal Trends: Stock up on parts that are in demand during holidays or special
events (e.g., Christmas, Halloween, or themed sets tied to new Lego releases).
5. Offer Bundles or Custom Sets
Part Bundles: Group related parts together (e.g., all pieces needed to build
a specific model) and sell them as a bundle.
Custom Sets: Create and sell custom Lego sets or instructions. This can attract
buyers looking for unique builds.
6. Build a Loyal Customer Base
Loyalty Programs: Offer discounts or rewards for repeat customers.
Email Marketing: If you collect customer emails (with their permission), send
updates about new inventory, sales, or promotions.
Personal Touches: Include a thank-you note or a small freebie with orders to
leave a lasting impression.
7. Stay Active on BrickLink
Regular Updates: Keep your store updated with new inventory and remove out-of-stock
items promptly.
Participate in BrickLink’s AFOL Program: If eligible, join BrickLink’s AFOL (Adult
Fans of Lego) program to gain access to exclusive tools and promotions.
Use BrickLink’s Wanted Lists: Monitor wanted lists and reach out to buyers who
are looking for parts you have in stock.
By focusing on these strategies, you can improve your store’s visibility, attract
more buyers, and increase sales over time. Consistency and attention to detail
are key to building a successful BrickLink business!
1. Sort by Category
By Part Type: Group similar parts together (e.g., all bricks, plates, tiles,
minifigures, etc.).
By Color: Within each part type, sort by color to make it easier to find specific
pieces.
By Set or Theme: If you sell parts from specific sets or themes, keep those parts
together for easy access.
2. Use Storage Solutions
Small Parts Organizers: Use plastic storage drawers or compartmentalized organizers
(like Akro-Mils or Stanley) for small parts. These are ideal for sorting by part
type and color.
Clear Plastic Bins: Use larger bins for bulkier parts or less frequently accessed
items. Clear bins allow you to see the contents without opening them.
Ziploc Bags: Store smaller quantities of parts in labeled Ziploc bags. These
can then be placed in larger bins or drawers.
Screw or Hardware Organizers: These are great for tiny or specialized parts like
Technic pins, clips, or accessories.
Shelving Units: Use shelves to store bins or organizers, keeping everything visible
and accessible.
3. Label Everything
Clear Labels: Label each drawer, bin, or bag with the part number, description,
and color. Use a label maker or printed labels for consistency.
Color Coding: Use colored stickers or labels to differentiate between categories
or themes.
Inventory Spreadsheet: Maintain a digital inventory spreadsheet that maps each
part to its storage location. This is especially helpful for larger inventories.
4. Optimize for Speed
High-Demand Parts: Store frequently sold parts in easily accessible locations,
such as the front of your storage area or at waist level.
Order Fulfillment Station: Set up a dedicated workspace with a scale, packing
materials, and a computer for processing orders. Keep commonly used tools (like
tweezers or small scoops) nearby.
Batch Processing: Group orders by part type or color to minimize the time spent
searching for pieces.
5. Use Inventory Management Tools
BrickLink’s Inventory Management: Use BrickLink’s built-in tools to track your
inventory and update stock levels in real time.
Third-Party Software: Consider using software like BrickStock or Bricksafe to
manage your inventory more efficiently.
6. Consider Scalability
Modular Storage: Choose storage solutions that can grow with your business. Stackable
bins or expandable drawer systems are ideal.
Dedicated Space: If possible, dedicate a specific room or area of your home to
your Lego business. This keeps your inventory organized and separate from personal
items.
7. Tips for Specific Parts
Minifigures and Accessories: Store minifigures and their accessories in small
bags or compartmentalized drawers. Keep complete minifigures together to avoid
mixing parts.
Large or Bulky Parts: Use larger bins or shelves for bigger pieces like baseplates,
wheels, or large Technic beams.
Tiny Parts: Use small containers or pill organizers for tiny parts like studs,
antennas, or bar handles.
8. Regularly Audit and Reorganize
Inventory Checks: Regularly audit your inventory to ensure accuracy and update
your BrickLink listings.
Reorganize as Needed: As your inventory grows, adjust your storage system to
accommodate new parts and categories.
Example Setup
Drawer Organizers: Use Akro-Mils drawers for small parts, sorted by type and
color.
Clear Bins: Store larger or bulkier parts in labeled clear bins on shelves.
Ziploc Bags: Keep less common or low-quantity parts in labeled bags within larger
bins.
Workstation: Set up a table with a scale, packing materials, and a computer for
order processing.
By implementing these storage strategies, you’ll save time, reduce errors, and
improve your overall efficiency when fulfilling orders. A well-organized system
will also make it easier to scale your business as it grows!
I just read an article on artificial general intelligence, or A.G.I., and
so decided to ask a simple question on DeepSeek. The question was, "I have
a Lego parts selling business on BrickLink and was wondering how I can increase
sales?" For what seemed like more of a fringe question, the answer was pretty
good. Many, if not most, of the points are generic and can apply to any business
and that is what I was expecting but some of the advice is definitely related
specifically to selling on BrickLink (or I guess also on ebay - please excuse
my foul language). I thought I would share....
Must have framed the question wrongly when I asked, was directed to this marketing
prodigy for further advise
I just read an article on artificial general intelligence, or A.G.I., and
so decided to ask a simple question on DeepSeek. The question was, "I have
a Lego parts selling business on BrickLink and was wondering how I can increase
sales?" For what seemed like more of a fringe question, the answer was pretty
good. Many, if not most, of the points are generic and can apply to any business
and that is what I was expecting but some of the advice is definitely related
specifically to selling on BrickLink (or I guess also on ebay - please excuse
my foul language). I thought I would share....
Increasing sales on BrickLink requires a combination of optimizing your store,
improving customer experience, and marketing effectively. Here are some actionable
strategies to help you grow your Lego parts selling business:
1. Optimize Your Store
Competitive Pricing: Research similar sellers and price your parts competitively.
Use BrickLink’s price guide to ensure your prices are in line with market trends.
Accurate Listings: Ensure your inventory is accurately described, including color,
condition, and quantity. Use clear photos for rare or high-value parts.
Expand Inventory: Offer a wide variety of parts, including rare or hard-to-find
pieces. Consider stocking popular sets or minifigures to attract more buyers.
Set Reasonable Shipping Rates: Offer transparent and fair shipping costs. Consider
offering free shipping for larger orders to incentivize purchases.
2. Improve Customer Experience
Fast Shipping: Process and ship orders quickly. Buyers appreciate fast turnaround
times and are more likely to leave positive feedback.
Excellent Packaging: Package parts securely to avoid damage during transit. Use
small bags or containers to organize pieces.
Clear Communication: Respond to customer inquiries promptly and professionally.
Good communication builds trust and encourages repeat business.
Positive Feedback: Encourage satisfied customers to leave positive feedback.
High ratings and good reviews will make your store more attractive to new buyers.
3. Promote Your Store
Run Sales or Discounts: Offer promotions like discounts on bulk orders or free
shipping for orders over a certain amount.
Highlight Rare Items: Showcase rare or high-demand parts in your store’s homepage
description to attract collectors.
Leverage Social Media: Promote your store on platforms like Instagram, Facebook,
or TikTok. Share photos of rare parts, custom builds, or behind-the-scenes content.
Engage with the Community: Participate in Lego forums, Reddit communities (like
r/lego or r/BrickLink), or Facebook groups to build relationships and promote
your store.
4. Analyze and Adapt
Track Sales Data: Use BrickLink’s sales reports to identify which parts sell
well and which don’t. Adjust your inventory accordingly.
Monitor Competitors: Keep an eye on other successful sellers to see what they’re
doing differently and learn from their strategies.
Seasonal Trends: Stock up on parts that are in demand during holidays or special
events (e.g., Christmas, Halloween, or themed sets tied to new Lego releases).
5. Offer Bundles or Custom Sets
Part Bundles: Group related parts together (e.g., all pieces needed to build
a specific model) and sell them as a bundle.
Custom Sets: Create and sell custom Lego sets or instructions. This can attract
buyers looking for unique builds.
6. Build a Loyal Customer Base
Loyalty Programs: Offer discounts or rewards for repeat customers.
Email Marketing: If you collect customer emails (with their permission), send
updates about new inventory, sales, or promotions.
Personal Touches: Include a thank-you note or a small freebie with orders to
leave a lasting impression.
7. Stay Active on BrickLink
Regular Updates: Keep your store updated with new inventory and remove out-of-stock
items promptly.
Participate in BrickLink’s AFOL Program: If eligible, join BrickLink’s AFOL (Adult
Fans of Lego) program to gain access to exclusive tools and promotions.
Use BrickLink’s Wanted Lists: Monitor wanted lists and reach out to buyers who
are looking for parts you have in stock.
By focusing on these strategies, you can improve your store’s visibility, attract
more buyers, and increase sales over time. Consistency and attention to detail
are key to building a successful BrickLink business!
Thank you for the AGI article. Yeah you can do all that and still not get orders.
I think with the economy right now it will be hard to make $ no matter what you
are doing.
I just read an article on artificial general intelligence, or A.G.I., and
so decided to ask a simple question on DeepSeek. The question was, "I have
a Lego parts selling business on BrickLink and was wondering how I can increase
sales?" For what seemed like more of a fringe question, the answer was pretty
good. Many, if not most, of the points are generic and can apply to any business
and that is what I was expecting but some of the advice is definitely related
specifically to selling on BrickLink (or I guess also on ebay - please excuse
my foul language). I thought I would share....
Increasing sales on BrickLink requires a combination of optimizing your store,
improving customer experience, and marketing effectively. Here are some actionable
strategies to help you grow your Lego parts selling business:
1. Optimize Your Store
Competitive Pricing: Research similar sellers and price your parts competitively.
Use BrickLink’s price guide to ensure your prices are in line with market trends.
Accurate Listings: Ensure your inventory is accurately described, including color,
condition, and quantity. Use clear photos for rare or high-value parts.
Expand Inventory: Offer a wide variety of parts, including rare or hard-to-find
pieces. Consider stocking popular sets or minifigures to attract more buyers.
Set Reasonable Shipping Rates: Offer transparent and fair shipping costs. Consider
offering free shipping for larger orders to incentivize purchases.
2. Improve Customer Experience
Fast Shipping: Process and ship orders quickly. Buyers appreciate fast turnaround
times and are more likely to leave positive feedback.
Excellent Packaging: Package parts securely to avoid damage during transit. Use
small bags or containers to organize pieces.
Clear Communication: Respond to customer inquiries promptly and professionally.
Good communication builds trust and encourages repeat business.
Positive Feedback: Encourage satisfied customers to leave positive feedback.
High ratings and good reviews will make your store more attractive to new buyers.
3. Promote Your Store
Run Sales or Discounts: Offer promotions like discounts on bulk orders or free
shipping for orders over a certain amount.
Highlight Rare Items: Showcase rare or high-demand parts in your store’s homepage
description to attract collectors.
Leverage Social Media: Promote your store on platforms like Instagram, Facebook,
or TikTok. Share photos of rare parts, custom builds, or behind-the-scenes content.
Engage with the Community: Participate in Lego forums, Reddit communities (like
r/lego or r/BrickLink), or Facebook groups to build relationships and promote
your store.
4. Analyze and Adapt
Track Sales Data: Use BrickLink’s sales reports to identify which parts sell
well and which don’t. Adjust your inventory accordingly.
Monitor Competitors: Keep an eye on other successful sellers to see what they’re
doing differently and learn from their strategies.
Seasonal Trends: Stock up on parts that are in demand during holidays or special
events (e.g., Christmas, Halloween, or themed sets tied to new Lego releases).
5. Offer Bundles or Custom Sets
Part Bundles: Group related parts together (e.g., all pieces needed to build
a specific model) and sell them as a bundle.
Custom Sets: Create and sell custom Lego sets or instructions. This can attract
buyers looking for unique builds.
6. Build a Loyal Customer Base
Loyalty Programs: Offer discounts or rewards for repeat customers.
Email Marketing: If you collect customer emails (with their permission), send
updates about new inventory, sales, or promotions.
Personal Touches: Include a thank-you note or a small freebie with orders to
leave a lasting impression.
7. Stay Active on BrickLink
Regular Updates: Keep your store updated with new inventory and remove out-of-stock
items promptly.
Participate in BrickLink’s AFOL Program: If eligible, join BrickLink’s AFOL (Adult
Fans of Lego) program to gain access to exclusive tools and promotions.
Use BrickLink’s Wanted Lists: Monitor wanted lists and reach out to buyers who
are looking for parts you have in stock.
By focusing on these strategies, you can improve your store’s visibility, attract
more buyers, and increase sales over time. Consistency and attention to detail
are key to building a successful BrickLink business!
Thank you for the AGI article. Yeah you can do all that and still not get orders.
I think with the economy right now it will be hard to make $ no matter what you
are doing.
Any seller reading this mindlessness, you're encouraged to take it to heart
It'll help drive down prices to the advantage of the more clear-minded.
Weed out, so-to-speak.
Sarcasm aside, I'm personally very bullish at this point in time. Invest
hard, those with means. I'm doing so myself, in other larger secondary markets.
1. Optimize Your Store
2. Improve Customer Experience
3. Promote Your Store
4. Analyze and Adapt
5. Offer Bundles or Custom Sets
6. Build a Loyal Customer Base
7. Stay Active on BrickLink
1. Optimize Your Store
2. Improve Customer Experience
3. Promote Your Store
4. Analyze and Adapt
5. Offer Bundles or Custom Sets
6. Build a Loyal Customer Base
7. Stay Active on BrickLink
I mean; it's fine that an AI has figured this out, but I really hope sellers
have had
Most of the points were pretty much generic and are typical "grow your business"
suggestions that apply to most all businesses but the ones that were more specifically
related to selling here on BrickLink sounded allot like the suggestions given
here in the forums when new guys are asking for advice on how to grow sales.
It made me wonder if forum posts were scraped for data and used in the advice.
I just read an article on artificial general intelligence, or A.G.I., and
so decided to ask a simple question on DeepSeek.
Sorry, but DeepSeek isn’t an AGI.
Not by any definition of the term.
Not even to the latest definition they gave: “something that generates $100 billions
in profits.”
[…]
Participate in BrickLink’s AFOL Program: If eligible, join BrickLink’s AFOL (Adult
Fans of Lego) program to gain access to exclusive tools and promotions.
I just read an article on artificial general intelligence, or A.G.I., and
so decided to ask a simple question on DeepSeek.
Sorry, but DeepSeek isn’t an AGI.
Not by any definition of the term.
Not even to the latest definition they gave: “something that generates $100 billions
in profits.”
[…]
Participate in BrickLink’s AFOL Program: If eligible, join BrickLink’s AFOL (Adult
Fans of Lego) program to gain access to exclusive tools and promotions.
Oh, where do we sign up for that program?
Oh you're so lucky! We've a Special, free at my shop: you'll automatically
become an AFOL if you place a €$100 Order!
Please do it quick as it ends up tomorrow (World Time). Thank you!
I just read an article on artificial general intelligence, or A.G.I., and
so decided to ask a simple question on DeepSeek.
Sorry, but DeepSeek isn’t an AGI.
Not by any definition of the term.
Not even to the latest definition they gave: “something that generates $100 billions
in profits.”
Sorry, that sounds harsher than intended. The AI-bros are getting on me… almost
as much as the crypto-bros 😮💨
[…]
Participate in BrickLink’s AFOL Program: If eligible, join BrickLink’s AFOL (Adult
Fans of Lego) program to gain access to exclusive tools and promotions.
Oh, where do we sign up for that program?
Oh you're so lucky! We've a Special, free at my shop: you'll automatically
become an AFOL if you place a €$100 Order!
Please do it quick as it ends up tomorrow (World Time). Thank you!
But you are not “BrickLink,” so that would be “1001’s AFOL Program” (or “le programme
AFdL de 1001” ).
I want the promised BrickLink’s AFOL Program! Surely, an “AGI” wouldn’t
lie to me like a vulgar lowbrow “AI”!?
[…]
Participate in BrickLink’s AFOL Program: If eligible, join BrickLink’s AFOL (Adult
Fans of Lego) program to gain access to exclusive tools and promotions.
Oh, where do we sign up for that program?
Oh you're so lucky! We've a Special, free at my shop: you'll automatically
become an AFOL if you place a €$100 Order!
Please do it quick as it ends up tomorrow (World Time). Thank you!
But you are not “BrickLink,” so that would be “1001’s AFOL Program” (or “le programme
AFdL de 1001” ).
Tarata! I've been authorized to tell my buyers they are AFOLs!
Please check with Russell - he can't say I'm not!
And assuming they're Adults, of course. But then I'm not sure... would
you qualify?
USA, California
France, Provence-Alpes-Côte d'Azur
).