The Official Rules are below, but first we want to talk about your privacy. We want you to know what personal data of yours we collect, how we use your personal data, who we share it with, and how long we plan to keep it.

For the purposes of running this contest and selecting a potential winner, we need to collect certain information, or in the case of existing BrickLink members, utilize certain information previously provided to us. Here is the personal data we require of each entrant:

Name
Mailing address
Email address
Phone number (optional but may be helpful in case of prize delivery difficulties)

We will use the personal data listed above, and share it with selected third parties, only for the following purposes:

To publicly announce the winners of the prize drawing
To ship the prize to the Winner
To demonstrate compliance with applicable laws and regulations covering prize drawings

The types of third parties we will share your personal data with are:

Regulatory authorities or auditors assessing our compliance with laws and regulations

Cloud Storage Companies used by the LEGO Group

Delivery service for delivering the prize

We will delete your data when it is no longer needed for contest administration or legally required record keeping, but in any case, no later than three years after the date it is collected.

We realize that you might still have questions regarding how we use your personal information. To learn more about how we collect your personal information, who we share it with, how you can correct it, and how you can ask us to stop using it, please see the LEGO Group Privacy Policy and the LEGO BrickLink Privacy Policy. In case of any inconsistency between the two policies, we will apply the provisions of the Privacy Policy that is more protective of Entrant’s data privacy rights.

Official Rules

Overview: Fan designers will participate in a digital LEGO® brick building contest designing replica mini-builds of the BrickLink Designer Program Series 6 Finalists. This event is to promote the upcoming launch of Pre-Orders for BrickLink Designer Program Series 6. Entries will be judged by members of the LEGO Group’s BrickLink Designer Program Team and Series 6 Finalist Designers. The winner will receive a copy of the BDP set that their model depicts.
This Competition is sponsored by LEGO System A/S, Aastvej 1, 7190 Billund, Denmark.
By participating in this Competition, Entrants agree to be bound by these Official Rules.
Eligibility: To enter this Competition you must be at least 18 years old and an adult by the laws of your country of residence, and a resident of one of the following countries:
Argentina, Australia, Austria, Belgium, Canada, Colombia, Denmark, Estonia, Finland, Finland, France (excluding French Overseas Departments or Territories and the Principality of Monaco), Germany (excluding Heligoland), Greece, India, Ireland, Japan, Latvia, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Thailand, the United Kingdom, or the United States.
No Entrant may be an employee, partner or immediate family member of an employee of the LEGO Group or any third-party company or agency directly connected with the creation or administration of this Promotion.
Entry period: This Competition will take place between August 25th, 2025, and September 19th, 2025 (the “Entry Period”). Entries must be submitted within the Entry Period. Any Entries received after this time shall not be valid.
How to enter: During the Entry Period, Entrants must follow instructions provided on the Studio Activities webpage to create a digital LEGO brick model using the Studio app reflecting one of the five Finalist models for BrickLink Designer Program Series 6.
Limitation on entry: One design per Finalist model per Entrant during the Entry Period. If more than one Entry per Finalist model per participant is received during the Entry Period, only the first Entry will be included, and later Entries for that Finalist Model will be disqualified.
All Entries must adhere to the following Guidelines and Content Restrictions.
Guidelines and Content Restrictions:
- The Entry must utilize the Studio app and images of the model must include renders from the Studio app.
- Bonus, but not required: Use only elements from the BDP Series 9 Palette.
- Models must be made in a miniature scale. Models should be limited to a maximum of 8 studs/bricks in two of the three dimensions (Length x Width x Height). For example, a model could be 16 studs wide, if the model was also less then 8 studs long and 8 bricks high. A model could be 8 studs wide and 8 studs long, but 12 bricks high. Additionally, models should consist of a minimum of 10 and a maximum of 300 total parts.
- All Entries must be submitted by 12:00 PM PT, September 19th, 2025.
- The Entry cannot have been previously published or submitted in any Competition of any kind.
- The Entry must not contain material that violates or infringes another’s rights, including without limitation, privacy, publicity, or intellectual property rights infringement (not including copying of the original design, which is explicitly permitted for purposes of this Competition);
- The Entry must not disparage BrickLink, or any other person or party affiliated with the Competition.
- The Entry must consist of a miniature digital brick-built model of a Finalist model for BrickLink Designer Program Series 6, reflecting the themes of this Competition. All entries must be created within BrickLink’s Studio app, which may be accessed and downloaded at BrickLink.com. Entries must not show any identifiable feature of any product, trademark, or copyrighted property of any other person or business entity. Finalist models will have Studio .io file download enabled.
Intellectual Property: By submitting an Entry, Entrants grant BrickLink a royalty-free, irrevocable, perpetual (or for the entire term of duration of intellectual property rights), non-exclusive, sub-licensable license to use, reproduce, modify, publish, and display such Entry in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed for competition or marketing purposes of BrickLink's products. If requested, entrant agrees to sign any documentation that may be required for BrickLink or its designees to fully exploit the above-referenced license grant to the Entry. In granting BrickLink such license, Entrant will represent and warrant that the Entry remains unpublished and does not in any way infringe upon any third party’s intellectual property rights.
Prize: The Winner for each of the five models will receive a copy of the BrickLink Designer Program set that their model depicts. Estimated retail value will vary based on the model but will be no more than $500 USD. The prize is non-transferable, and no cash alternative is available. The prize is subject to availability (if, for example, the reference model does not surpass the minimum pre-order threshold and is therefore not produced), and BrickLink reserves the right to substitute the prize for an alternative prize of equal or greater value.
Selection of Winner and Odds of Winning: The Potential Winners will be selected by the members of the LEGO Group’s BrickLink Designer Program Team and Series 6 Finalist Designers (the “Judges”). Entries will be evaluated according to the following criteria:
Likeness to the original reference model 80%
Originality and clever usage of elements 20%
The odds of winning will depend on the skill and talent of the Entrant, as assessed by the Judges. The Potential Winner selection will take place before October 3rd, 2025. Potential Winner must meet all eligibility requirements, and must complete and return a “Winner’s Statement,” consisting of a Statement of Eligibility and Prize Acceptance, a Release of Liability, and a Publicity Release, to the extent permitted by local law. If the selected Winner is unavailable or is found to be ineligible, a new Potential Winner will be selected from all remaining eligible Entries received, in accordance with the Selection procedure above.
Award of Prize: The Judges will announce the winners on October 3rd, 2025, on the activity page. Prizes will be awarded when the BrickLink Designer Program Series 6 sets are released, which is expected to be in March 2026 but may be later in case of production delays.
Data Privacy: By entering the Competition, Entrants agree to their personal information being used for the purposes described in these Official Rules and in accordance with the Privacy Policy of the LEGO Group and the Privacy Policy of LEGO BrickLink, Inc. In case of inconsistency between the two, Sponsor will apply the provisions of the policy that is more protective of the Entrant’s data privacy rights.
The company responsible for handling all privacy data is LEGO System A/S, Aastvej 1, 7190 Billund, Denmark.
By entering the Competition, Entrants acknowledge that they have read and understand the Privacy Policy and agree to its terms.
Additional Rules:
- Entries will not be returned. All Entries shall become the property of BrickLink and may be used for other marketing activities.
- Entries will not be returned. All Entries shall become the property of BrickLink and may be used for other marketing activities.
- Winner agrees to BrickLink’s use of Winner’s BrickLink username and county of residence to announce the Winner of this Promotion.
- BrickLink shall not have any liability and does not accept any damage, loss, injury or disappointment suffered by Entrants of this Promotion to the extent permitted by law. Nothing shall exclude the BrickLink’s liability for death and personal injury as a result of its negligence.
- Any Entry made or attempted in a manner which in the BrickLink’s reasonable opinion is contrary to the spirit of these Official Rules, or by its nature is unfair to other Entrants, will be invalid and may result in disqualification from the Competition.
- Reporting prize winnings and paying any applicable taxes, governmental fees, and other expenses resulting from winning a prize are the sole responsibility of the Prize Winner unless otherwise stated; Winner is encouraged to check local tax implications.
- These Official Rules shall be governed and construed in accordance with the laws of Denmark.

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