What is The Brick Effect?
- T he Brick Effect is the feeling you get when you walk in to a store and have an overwhelming desire to walk straight to the Lego aisle. It is the search for the newest sets, hard to find sets, or sets near retirement. Some adventures result in success, and some inevitebly end in disappointment. But The Brick Effect is always in motion. Waiting for the next opportunity.
- The Brick Effect is the desire to create. To gather your bricks and to build. To try new combinations of elements, to mix sets together, or to build a city from the ground up. The Brick Effect is the excitement of making new creations and learning new building techniques, or collecting that sought after minifigure or piecing together that set from your childhood.
- The Brick Effect is the addiction of sifting through bricks from a recent haul, hoping to find a rare piece, or the enjoyment of sorting and categorizing a recent purchase. The Brick Effect is a force that keeps us creating, keeps us thinking, and keeps us building the future.