A Message from the LEGO Group

by Niels B Christiansen, CEO, The LEGO Group | Nov 26, 2019 08:09 EST

       Niels B Christiansen
    The LEGO Group CEO
  I am super excited to share some big news with you today. The LEGO Group has reached an agreement to acquire BrickLink.

We have a few things to finalise and plan to complete the acquisition before the end of the year. You can read the official announcement HERE.

As many of you who follow the LEGO Group may know, we don’t traditionally make acquisitions. Over the years, we’ve grown the business organically, focussing on our core and working to reach more kids with LEGO® play.

But BrickLink is different. It has a special connection with the AFOL community and the opportunity was too good to miss. Why?

  • You’re important to us. BrickLink is one of the largest, independent communities of LEGO enthusiasts in the world. Our adult fans are incredibly important to us and we are serious about creating more great experiences together.

  • We want to collaborate more. You are awesome fans and we’re grateful for your support. Your creativity is awe-inspiring, as the recent AFOL Designer programme showed. We are keen to do even more, and this is a great platform from which to do that.

  • We see huge potential in BrickLink and we want to be part of its future. The BrickLink Studio offers fans a unique creative experience, while the marketplace is an important source of elements for your incredible builds. We recognise this and will continue to preserve and develop this aspect of the platform.


Thank you BrickLink team

I want to recognise everything Jay, Marvin, Russell and the BrickLink team has done over the past six years to make BrickLink what it is today. They have taken Dan’s incredible vision to the next level while staying true to his purpose of bringing fans together. BrickLink wouldn’t exist without Dan, and we can assure you, we will keep his original mission close to our hearts. I would also like to thank Eliska Jezkova for her support and we are pleased to announce that she will continue to be involved as a BrickLink Goodwill Ambassador.

BrickLink also wouldn’t exist without you – the loyal, dedicated, entrepreneurial and incredibly creative members, sellers and fans. Thank you for the support you’ve shown to BrickLink. We will do our best to honour your interests and passions.

We look forward to welcoming the BrickLink team to the LEGO Group and continuing to work to make the best possible platform and experience for you.

To help us do that, we want to hear your views. During the coming weeks, the team will host an AMA to help us understand more about what you want out of BrickLink. Stay tuned for details.

I am excited about the future and I look forward to building the next phase for BrickLink, together.

Niels

tldr: The LEGO Group can’t wait to collaborate more closely with the awesome BrickLink community!

More BrickLink news

This news has 21 replies
View Thread (Cancelled)   -   mscheaf(176)
Cancelled
(416 days ago, 2019-11-26, to Administrative)
View Thread Re: A Message from the LEGO Group   -   JerseyBrickGuy(1882)
Lets hope that bricklink is allowed to keep it's independence. [...]
(416 days ago, 2019-11-26, to Administrative)
View Thread Re: A Message from the LEGO Group   -   romax1989(446)
[...] Can we get assurances that bricks and pieces will in no way be integrated into the bricklink website and affect the economy and value of parts?
(416 days ago, 2019-11-26, to General)
View Thread Re: A Message from the LEGO Group   -   Cirrusbreeze(206)
I’m very excited by the news. One thing that drew me to Bricklink was the chance to buy sets that I missed out on as a kid, including parts and sets that were only sold in some countries. LE...
(416 days ago, 2019-11-26, to Administrative)
View Thread (Cancelled)   -   lylefish1(793)
Cancelled
(416 days ago, 2019-11-26, to General)
View Thread Re: A Message from the LEGO Group   -   kzinti(4406)
As a long time denizen of this community, I am genuinely interested to see what Mr Christiansen and his team have in mind with the acquisition of BrickLink.
(416 days ago, 2019-11-26, to Announce)
View Thread Re: A Message from the LEGO Group   -   BrainOfTheBrick(63)
/>I want to recognise everything Jay, Marvin, Russell and the BrickLink team has done over the past six years to make BrickLink what it is today. They have taken Dan’s incredible vision to th...
(416 days ago, 2019-11-26, to LEGO)
View Thread Re: A Message from the LEGO Group   -   Captain_Q(5986)
[...] HMMMmmmmm. A while ago when I started selling here on Bricklink. one of the things I did was buy directly from the TLG's website when they had discounted Lego for the purposes of pa...
(416 days ago, 2019-11-26, to Selling)
View Thread Re: A Message from the LEGO Group   -   KyleKatarn98(83)
I hope retired sets and minifigures will be still available...
(415 days ago, 2019-11-27, to Administrative)
View Thread Re: A Message from the LEGO Group   -   lfklocke(267)
[...] I do not understand how this is beneficial to sellers who are reselling Lego sets in competition to the Lego stores? Sure we could expect collaboration on new sets but Bricklink is a buyin...
(415 days ago, 2019-11-27, to Feedback)
View Thread Re: A Message from the LEGO Group   -   MISB_Collector(71)
I told Lego I was selling Lego bricks and they banned me for ever ordering Lego bricks through the internet. I told them no one told me the rules and they labeled me a business and told me I was ...
(409 days ago, 2019-12-04, to LEGO)
View Thread Re: A Message from the LEGO Group   -   bwes(163)
There is a reason for us to be on Bricklink. It's because Lego cannot offer this. Of course the transaction fees will go up!
(408 days ago, 2019-12-04, to LEGO)
View Thread Re: A Message from the LEGO Group   -   Proprietor(1687)
[...] snip [...] I’m going to make an outlier prediction, based was on the above paragraphs, that TLG turns BL into a dedicated MOC site and eliminates the marketplace. They alone will sell th...
(408 days ago, 2019-12-05, to LEGO)
View Thread STUD.IO with only PAB elements   -   runner.caller(1519)
>In NEWS, Admin writes: >We see huge potential in BrickLink and we want to be part of its future. The BrickLink Studio offers fans a unique creative experience. Honestly, if one wanted to...
(403 days ago, 2019-12-09, to Buying)
View Thread Re: A Message from the LEGO Group   -   MonkeyManWhee(109)
[...] The Best thing would be to invest in Stud.io, Quality of Life updates to the website (clean up the interface, add missing brick images, etc..) and prune bad sellers, encourage trus...
(403 days ago, 2019-12-09, to Announce)
View Thread Re: A Message from the LEGO Group   -   adnanwa(1)
This could be the wrost news I have ever heard after the founder death, and it feels like the person who sold this site just backstabbed the founder in his grave. Am sure he was pressured to sell...
(403 days ago, 2019-12-09, to Administrative)
View Thread Re: A Message from the LEGO Group   -   Dino1(406)
That was the worst thing that could happened. TLC gets the addresses of thousands of sellers and can / will match them to the VIP addresses. I'm curious, how many suddenly can not order anymo...
(402 days ago, 2019-12-10, to Administrative)
View Thread Re: A Message from the LEGO Group   -   andman(8)
When and where is the AMA.
(395 days ago, 2019-12-17, to Administrative)
View Thread Re: A Message from the LEGO Group   -   maxlego(13743)
Well, only seeing this for the first time! All I can say is wow! Never thought I would see the day that the Lego group buy out Bricklink! Being in this business a long time I do see positives abo...
(395 days ago, 2019-12-17, to Administrative)
View Thread Re: A Message from the LEGO Group   -   BGaines_256(111)
"BrickLink Studio offers fans a unique creative experience, while the marketplace is an important source of elements for your incredible builds. We recognise this and will continue to preserve an...
(335 days ago, 2020-02-15, to General)
View Thread Re: A Message from the LEGO Group   -   thewildbrick(33)
Dear Mr. Christiansen Thanks for this "good" news, which is for me one step further to the end of my personal Lego Life. I'm 51 and can say that i have a little bit of life & Lego experien...
(325 days ago, 2020-02-25, to LEGO)
90 Messages in this Thread:

Msg 1 « - Admin, 416 days ago, 2019-11-26 to NEWS
Msg 2  - mscheaf(176), 416 days ago, 2019-11-26 to Administrative
Msg 3  - JerseyBrickGuy(1882), 416 days ago, 2019-11-26 to Administrative
Msg 4  - DeLuca(169), 416 days ago, 2019-11-27 to Administrative
Msg 5  - romax1989(446), 416 days ago, 2019-11-26 to General
Msg 6  - axaday(5173), 416 days ago, 2019-11-26 to General
Msg 7  - nectara(4932), 416 days ago, 2019-11-26 to General
Msg 8  - Adjour(1219), 416 days ago, 2019-11-26 to General
Msg 9  - bb1531793, 415 days ago, 2019-11-28 to General
Msg 10  - Cirrusbreeze(206), 416 days ago, 2019-11-26 to Administrative
Msg 11  - jonwil(67), 415 days ago, 2019-11-27 to Administrative
Msg 12  - yorbrick(851), 415 days ago, 2019-11-28 to Administrative
Msg 13  - Hygrotus(855), 415 days ago, 2019-11-28 to Administrative
Msg 14  - yorbrick(851), 415 days ago, 2019-11-28 to Administrative
Msg 15  - Adjour(1219), 414 days ago, 2019-11-28 to Administrative
Msg 16  - Stuart9(804), 414 days ago, 2019-11-28 to Administrative
Msg 17  - Teup(4968), 414 days ago, 2019-11-28 to Administrative
Msg 18  - Adjour(1219), 414 days ago, 2019-11-28 to Administrative
Msg 19  - Adjour(1219), 414 days ago, 2019-11-28 to Administrative
Msg 20  - yorbrick(851), 414 days ago, 2019-11-28 to Administrative
Msg 21  - lylefish1(793), 416 days ago, 2019-11-26 to General
Msg 22  - kzinti(4406), 416 days ago, 2019-11-26 to Announce
Msg 23  - BrainOfTheBrick(63), 416 days ago, 2019-11-26 to LEGO
Msg 24  - Captain_Q(5986), 416 days ago, 2019-11-26 to Selling
Msg 25  - DeLuca(169), 416 days ago, 2019-11-26 to Selling
Msg 26  - gcarter03(5970), 416 days ago, 2019-11-27 to Selling
Msg 27  - DeLuca(169), 416 days ago, 2019-11-27 to Selling
Msg 28  - yorbrick(851), 416 days ago, 2019-11-27 to Selling
Msg 29  - Teup(4968), 416 days ago, 2019-11-27 to Selling
Msg 30  - yorbrick(851), 416 days ago, 2019-11-27 to Selling
Msg 31  - Teup(4968), 416 days ago, 2019-11-27 to Selling
Msg 32  - yorbrick(851), 416 days ago, 2019-11-27 to Selling
Msg 33  - axaday(5173), 415 days ago, 2019-11-27 to Selling
Msg 34  - axaday(5173), 415 days ago, 2019-11-27 to Selling
Msg 35  - yorbrick(851), 415 days ago, 2019-11-28 to Selling
Msg 36  - Rob_and_Shelagh(23886), 415 days ago, 2019-11-28 to Selling
Msg 37  - yorbrick(851), 415 days ago, 2019-11-28 to Selling
Msg 38  - Rob_and_Shelagh(23886), 415 days ago, 2019-11-28 to Selling
Msg 39  - infinibrix(3192), 415 days ago, 2019-11-28 to Selling
Msg 40  - Stuart9(804), 415 days ago, 2019-11-28 to Selling
Msg 41  - DeLuca(169), 415 days ago, 2019-11-27 to Selling
Msg 42  - yorbrick(851), 415 days ago, 2019-11-28 to Selling
Msg 43  - DeLuca(169), 414 days ago, 2019-11-28 to Selling
Msg 44  - yorbrick(851), 414 days ago, 2019-11-28 to Selling
Msg 45  - SylvainLS(36), 414 days ago, 2019-11-28 to Selling
Msg 46  - KyleKatarn98(83), 415 days ago, 2019-11-27 to Administrative
Msg 47  - DeLuca(169), 415 days ago, 2019-11-27 to Administrative
Msg 48  - lfklocke(267), 415 days ago, 2019-11-27 to Feedback
Msg 49  - MISB_Collector(71), 409 days ago, 2019-12-04 to LEGO
Msg 50  - nectara(4932), 409 days ago, 2019-12-04 to LEGO
Msg 51  - Adjour(1219), 408 days ago, 2019-12-05 to LEGO
Msg 52  - bwes(163), 408 days ago, 2019-12-04 to LEGO
Msg 53  - jonwil(67), 408 days ago, 2019-12-04 to LEGO
Msg 54  - SylvainLS(36), 408 days ago, 2019-12-04 to LEGO
Msg 55  - pikachu3(2250), 408 days ago, 2019-12-04 to LEGO
Msg 56  - 62Bricks(1244), 408 days ago, 2019-12-04 to LEGO
Msg 57  - Teup(4968), 408 days ago, 2019-12-04 to LEGO
Msg 58  - FlyingEugene(872), 403 days ago, 2019-12-09 to LEGO
Msg 59  - mwright5(2040), 403 days ago, 2019-12-09 to LEGO
Msg 60  - Adjour(1219), 408 days ago, 2019-12-04 to LEGO
Msg 61  - Proprietor(1687), 408 days ago, 2019-12-05 to LEGO
Msg 62  - yorbrick(851), 408 days ago, 2019-12-05 to LEGO
Msg 63  - cosmicray(3062), 406 days ago, 2019-12-06 to LEGO
Msg 64  - yorbrick(851), 406 days ago, 2019-12-06 to LEGO
Msg 65  - cosmicray(3062), 406 days ago, 2019-12-06 to LEGO
Msg 66  - randyf(394), 406 days ago, 2019-12-06 to LEGO
Msg 67  - Stuart9(804), 406 days ago, 2019-12-06 to LEGO
Msg 68  - calsbricks(6697), 406 days ago, 2019-12-06 to LEGO
Msg 69  - yorbrick(851), 406 days ago, 2019-12-06 to LEGO
Msg 70  - SylvainLS(36), 406 days ago, 2019-12-06 to LEGO
Msg 71  - FlyingEugene(872), 403 days ago, 2019-12-09 to LEGO
Msg 72  - Biglesdug(1668), 406 days ago, 2019-12-06 to LEGO
Msg 73  - Teup(4968), 406 days ago, 2019-12-06 to LEGO
Msg 74  - Biglesdug(1668), 406 days ago, 2019-12-06 to LEGO
Msg 75  - cosmicray(3062), 406 days ago, 2019-12-06 to LEGO
Msg 76  - legoman77(3620), 406 days ago, 2019-12-06 to LEGO
Msg 77  - calsbricks(6697), 406 days ago, 2019-12-06 to LEGO
Msg 78  - legoman77(3620), 406 days ago, 2019-12-06 to LEGO
Msg 79  - Leftoverbricks(1695), 406 days ago, 2019-12-06 to LEGO
Msg 80  - legoman77(3620), 406 days ago, 2019-12-06 to LEGO
Msg 81  - Biglesdug(1668), 406 days ago, 2019-12-06 to LEGO
Msg 82  - runner.caller(1519), 403 days ago, 2019-12-09 to Buying
Msg 83  - MonkeyManWhee(109), 403 days ago, 2019-12-09 to Announce
Msg 84  - adnanwa(1), 403 days ago, 2019-12-09 to Administrative
Msg 85  - Dino1(406), 402 days ago, 2019-12-10 to Administrative
Msg 86  - andman(8), 395 days ago, 2019-12-17 to Administrative
Msg 87  - Admin_Russell, 395 days ago, 2019-12-17 to Administrative
Msg 88  - maxlego(13743), 395 days ago, 2019-12-17 to Administrative
Msg 89  - BGaines_256(111), 335 days ago, 2020-02-15 to General
Msg 90  - thewildbrick(33), 325 days ago, 2020-02-25 to LEGO