A Message from the LEGO Group

by Niels B Christiansen, CEO, The LEGO Group | Nov 26, 2019 08:09 EST

       Niels B Christiansen
    The LEGO Group CEO
  I am super excited to share some big news with you today. The LEGO Group has reached an agreement to acquire BrickLink.

We have a few things to finalise and plan to complete the acquisition before the end of the year. You can read the official announcement HERE.

As many of you who follow the LEGO Group may know, we don’t traditionally make acquisitions. Over the years, we’ve grown the business organically, focussing on our core and working to reach more kids with LEGO® play.

But BrickLink is different. It has a special connection with the AFOL community and the opportunity was too good to miss. Why?

  • You’re important to us. BrickLink is one of the largest, independent communities of LEGO enthusiasts in the world. Our adult fans are incredibly important to us and we are serious about creating more great experiences together.

  • We want to collaborate more. You are awesome fans and we’re grateful for your support. Your creativity is awe-inspiring, as the recent AFOL Designer programme showed. We are keen to do even more, and this is a great platform from which to do that.

  • We see huge potential in BrickLink and we want to be part of its future. The BrickLink Studio offers fans a unique creative experience, while the marketplace is an important source of elements for your incredible builds. We recognise this and will continue to preserve and develop this aspect of the platform.


Thank you BrickLink team

I want to recognise everything Jay, Marvin, Russell and the BrickLink team has done over the past six years to make BrickLink what it is today. They have taken Dan’s incredible vision to the next level while staying true to his purpose of bringing fans together. BrickLink wouldn’t exist without Dan, and we can assure you, we will keep his original mission close to our hearts. I would also like to thank Eliska Jezkova for her support and we are pleased to announce that she will continue to be involved as a BrickLink Goodwill Ambassador.

BrickLink also wouldn’t exist without you – the loyal, dedicated, entrepreneurial and incredibly creative members, sellers and fans. Thank you for the support you’ve shown to BrickLink. We will do our best to honour your interests and passions.

We look forward to welcoming the BrickLink team to the LEGO Group and continuing to work to make the best possible platform and experience for you.

To help us do that, we want to hear your views. During the coming weeks, the team will host an AMA to help us understand more about what you want out of BrickLink. Stay tuned for details.

I am excited about the future and I look forward to building the next phase for BrickLink, together.

Niels

tldr: The LEGO Group can’t wait to collaborate more closely with the awesome BrickLink community!

More BrickLink news

This news has 15 replies
View Thread (Cancelled)   -   mscheaf(155)
Cancelled
(13 days ago, 2019-11-26, to Administrative)
View Thread Re: A Message from the LEGO Group   -   JerseyBrickGuy(1510)
Lets hope that bricklink is allowed to keep it's independence. [...]
(13 days ago, 2019-11-26, to Administrative)
View Thread Re: A Message from the LEGO Group   -   romax1989(164)
[...] Can we get assurances that bricks and pieces will in no way be integrated into the bricklink website and affect the economy and value of parts?
(13 days ago, 2019-11-26, to General)
View Thread Re: A Message from the LEGO Group   -   Cirrusbreeze(204)
I’m very excited by the news. One thing that drew me to Bricklink was the chance to buy sets that I missed out on as a kid, including parts and sets that were only sold in some countries. LE...
(12 days ago, 2019-11-26, to Administrative)
View Thread (Cancelled)   -   lylefish1(535)
Cancelled
(12 days ago, 2019-11-26, to General)
View Thread Re: A Message from the LEGO Group   -   kzinti(4179)
As a long time denizen of this community, I am genuinely interested to see what Mr Christiansen and his team have in mind with the acquisition of BrickLink.
(12 days ago, 2019-11-26, to Announce)
View Thread Re: A Message from the LEGO Group   -   BrainOfTheBrick(37)
/>I want to recognise everything Jay, Marvin, Russell and the BrickLink team has done over the past six years to make BrickLink what it is today. They have taken Dan’s incredible vision to th...
(12 days ago, 2019-11-26, to LEGO)
View Thread Re: A Message from the LEGO Group   -   Captain_Q(4791)
[...] HMMMmmmmm. A while ago when I started selling here on Bricklink. one of the things I did was buy directly from the TLG's website when they had discounted Lego for the purposes of pa...
(12 days ago, 2019-11-26, to Selling)
View Thread Re: A Message from the LEGO Group   -   KyleKatarn98(53)
I hope retired sets and minifigures will be still available...
(12 days ago, 2019-11-27, to Administrative)
View Thread Re: A Message from the LEGO Group   -   lfklocke(235)
[...] I do not understand how this is beneficial to sellers who are reselling Lego sets in competition to the Lego stores? Sure we could expect collaboration on new sets but Bricklink is a buyin...
(12 days ago, 2019-11-27, to Feedback)
View Thread Re: A Message from the LEGO Group   -   MISB_Collector(67)
I told Lego I was selling Lego bricks and they banned me for ever ordering Lego bricks through the internet. I told them no one told me the rules and they labeled me a business and told me I was ...
(5 days ago, 2019-12-04, to LEGO)
View Thread Re: A Message from the LEGO Group   -   bwes(106)
There is a reason for us to be on Bricklink. It's because Lego cannot offer this. Of course the transaction fees will go up!
(5 days ago, 2019-12-04, to LEGO)
View Thread Re: A Message from the LEGO Group   -   Proprietor(1654)
[...] snip [...] I’m going to make an outlier prediction, based was on the above paragraphs, that TLG turns BL into a dedicated MOC site and eliminates the marketplace. They alone will sell th...
(4 days ago, 2019-12-05, to LEGO)
View Thread STUD.IO with only PAB elements   -   runner.caller(969)
>In NEWS, Admin writes: >We see huge potential in BrickLink and we want to be part of its future. The BrickLink Studio offers fans a unique creative experience. Honestly, if one wanted to...
(3 hours ago, 2019-12-09, to Buying)
View Thread Re: A Message from the LEGO Group   -   MonkeyManWhee(92)
[...] The Best thing would be to invest in Stud.io, Quality of Life updates to the website (clean up the interface, add missing brick images, etc..) and prune bad sellers, encourage trus...
(2 hours ago, 2019-12-09, to Announce)
83 Messages in this Thread:

Msg 1 « - Admin, 13 days ago, 2019-11-26 to NEWS
Msg 2  - mscheaf(155), 13 days ago, 2019-11-26 to Administrative
Msg 3  - JerseyBrickGuy(1510), 13 days ago, 2019-11-26 to Administrative
Msg 4  - DeLuca(164), 12 days ago, 2019-11-27 to Administrative
Msg 5  - romax1989(164), 13 days ago, 2019-11-26 to General
Msg 6  - axaday(4023), 13 days ago, 2019-11-26 to General
Msg 7  - nectara(3701), 13 days ago, 2019-11-26 to General
Msg 8  - Adjour(535), 13 days ago, 2019-11-26 to General
Msg 9  - apkdear, 11 days ago, 2019-11-28 to General
Msg 10  - Cirrusbreeze(204), 12 days ago, 2019-11-26 to Administrative
Msg 11  - jonwil(64), 11 days ago, 2019-11-27 to Administrative
Msg 12  - yorbrick(703), 11 days ago, 2019-11-28 to Administrative
Msg 13  - Hygrotus(822), 11 days ago, 2019-11-28 to Administrative
Msg 14  - yorbrick(703), 11 days ago, 2019-11-28 to Administrative
Msg 15  - Adjour(535), 11 days ago, 2019-11-28 to Administrative
Msg 16  - Stuart9(474), 11 days ago, 2019-11-28 to Administrative
Msg 17  - Teup(4258), 11 days ago, 2019-11-28 to Administrative
Msg 18  - Adjour(535), 11 days ago, 2019-11-28 to Administrative
Msg 19  - Adjour(535), 11 days ago, 2019-11-28 to Administrative
Msg 20  - yorbrick(703), 10 days ago, 2019-11-28 to Administrative
Msg 21  - lylefish1(535), 12 days ago, 2019-11-26 to General
Msg 22  - kzinti(4179), 12 days ago, 2019-11-26 to Announce
Msg 23  - BrainOfTheBrick(37), 12 days ago, 2019-11-26 to LEGO
Msg 24  - Captain_Q(4791), 12 days ago, 2019-11-26 to Selling
Msg 25  - DeLuca(164), 12 days ago, 2019-11-26 to Selling
Msg 26  - gcarter03(4655), 12 days ago, 2019-11-27 to Selling
Msg 27  - DeLuca(164), 12 days ago, 2019-11-27 to Selling
Msg 28  - yorbrick(703), 12 days ago, 2019-11-27 to Selling
Msg 29  - Teup(4258), 12 days ago, 2019-11-27 to Selling
Msg 30  - yorbrick(703), 12 days ago, 2019-11-27 to Selling
Msg 31  - Teup(4258), 12 days ago, 2019-11-27 to Selling
Msg 32  - yorbrick(703), 12 days ago, 2019-11-27 to Selling
Msg 33  - axaday(4023), 11 days ago, 2019-11-27 to Selling
Msg 34  - axaday(4023), 11 days ago, 2019-11-27 to Selling
Msg 35  - yorbrick(703), 11 days ago, 2019-11-28 to Selling
Msg 36  - Rob_and_Shelagh(22324), 11 days ago, 2019-11-28 to Selling
Msg 37  - yorbrick(703), 11 days ago, 2019-11-28 to Selling
Msg 38  - Rob_and_Shelagh(22324), 11 days ago, 2019-11-28 to Selling
Msg 39  - infinibrix(2434), 11 days ago, 2019-11-28 to Selling
Msg 40  - Stuart9(474), 11 days ago, 2019-11-28 to Selling
Msg 41  - DeLuca(164), 11 days ago, 2019-11-27 to Selling
Msg 42  - yorbrick(703), 11 days ago, 2019-11-28 to Selling
Msg 43  - DeLuca(164), 10 days ago, 2019-11-28 to Selling
Msg 44  - yorbrick(703), 10 days ago, 2019-11-28 to Selling
Msg 45  - SylvainLS(32), 10 days ago, 2019-11-28 to Selling
Msg 46  - KyleKatarn98(53), 12 days ago, 2019-11-27 to Administrative
Msg 47  - DeLuca(164), 11 days ago, 2019-11-27 to Administrative
Msg 48  - lfklocke(235), 12 days ago, 2019-11-27 to Feedback
Msg 49  - MISB_Collector(67), 5 days ago, 2019-12-04 to LEGO
Msg 50  - nectara(3701), 5 days ago, 2019-12-04 to LEGO
Msg 51  - Adjour(535), 4 days ago, 2019-12-05 to LEGO
Msg 52  - bwes(106), 5 days ago, 2019-12-04 to LEGO
Msg 53  - jonwil(64), 4 days ago, 2019-12-04 to LEGO
Msg 54  - SylvainLS(32), 4 days ago, 2019-12-04 to LEGO
Msg 55  - pikachu3(2085), 4 days ago, 2019-12-04 to LEGO
Msg 56  - 62Bricks(791), 4 days ago, 2019-12-04 to LEGO
Msg 57  - Teup(4258), 4 days ago, 2019-12-04 to LEGO
Msg 58  - FlyingEugene(784), 2 hours ago, 2019-12-09 to LEGO
Msg 59  - mwright5(1998), 1 hour ago, 2019-12-09 to LEGO
Msg 60  - Adjour(535), 4 days ago, 2019-12-04 to LEGO
Msg 61  - Proprietor(1654), 4 days ago, 2019-12-05 to LEGO
Msg 62  - yorbrick(703), 4 days ago, 2019-12-05 to LEGO
Msg 63  - cosmicray(2886), 3 days ago, 2019-12-06 to LEGO
Msg 64  - yorbrick(703), 3 days ago, 2019-12-06 to LEGO
Msg 65  - cosmicray(2886), 3 days ago, 2019-12-06 to LEGO
Msg 66  - randyf(377), 3 days ago, 2019-12-06 to LEGO
Msg 67  - Stuart9(474), 3 days ago, 2019-12-06 to LEGO
Msg 68  - calsbricks(5820), 3 days ago, 2019-12-06 to LEGO
Msg 69  - yorbrick(703), 2 days ago, 2019-12-06 to LEGO
Msg 70  - SylvainLS(32), 2 days ago, 2019-12-06 to LEGO
Msg 71  - FlyingEugene(784), 3 hours ago, 2019-12-09 to LEGO
Msg 72  - Biglesdug(1256), 3 days ago, 2019-12-06 to LEGO
Msg 73  - Teup(4258), 3 days ago, 2019-12-06 to LEGO
Msg 74  - Biglesdug(1256), 3 days ago, 2019-12-06 to LEGO
Msg 75  - cosmicray(2886), 3 days ago, 2019-12-06 to LEGO
Msg 76  - legoman77(3620), 3 days ago, 2019-12-06 to LEGO
Msg 77  - calsbricks(5820), 3 days ago, 2019-12-06 to LEGO
Msg 78  - legoman77(3620), 3 days ago, 2019-12-06 to LEGO
Msg 79  - Leftoverbricks(1418), 3 days ago, 2019-12-06 to LEGO
Msg 80  - legoman77(3620), 2 days ago, 2019-12-06 to LEGO
Msg 81  - Biglesdug(1256), 2 days ago, 2019-12-06 to LEGO
Msg 82  - runner.caller(969), 3 hours ago, 2019-12-09 to Buying
Msg 83  - MonkeyManWhee(92), 2 hours ago, 2019-12-09 to Announce