A Message from the LEGO Group
by Niels B Christiansen, CEO, The LEGO Group | Nov 26, 2019 08:09 EST

Niels B Christiansen
The LEGO Group CEO
|
|
I am super excited to share some big news with you today. The LEGO Group has reached an agreement to acquire BrickLink.
We have a few things to finalise and plan to complete the acquisition before the end of the year. You can read the official announcement HERE.
As many of you who follow the LEGO Group may know, we don’t traditionally make acquisitions. Over the years, we’ve grown the business organically, focussing on our core and working to reach more kids with LEGO® play.
But BrickLink is different. It has a special connection with the AFOL community and the opportunity was too good to miss. Why?
|
- You’re important to us. BrickLink is one of the largest, independent communities of LEGO enthusiasts in the world. Our adult fans are incredibly important to us and we are serious about creating more great experiences together.
- We want to collaborate more. You are awesome fans and we’re grateful for your support. Your creativity is awe-inspiring, as the recent AFOL Designer programme showed. We are keen to do even more, and this is a great platform from which to do that.
- We see huge potential in BrickLink and we want to be part of its future. The BrickLink Studio offers fans a unique creative experience, while the marketplace is an important source of elements for your incredible builds. We recognise this and will continue to preserve and develop this aspect of the platform.
Thank you BrickLink team
I want to recognise everything Jay, Marvin, Russell and the BrickLink team has done over the past six years to make BrickLink what it is today. They have taken Dan’s incredible vision to the next level while staying true to his purpose of bringing fans together. BrickLink wouldn’t exist without Dan, and we can assure you, we will keep his original mission close to our hearts. I would also like to thank Eliska Jezkova for her support and we are pleased to announce that she will continue to be involved as a BrickLink Goodwill Ambassador.
BrickLink also wouldn’t exist without you – the loyal, dedicated, entrepreneurial and incredibly creative members, sellers and fans. Thank you for the support you’ve shown to BrickLink. We will do our best to honour your interests and passions.
We look forward to welcoming the BrickLink team to the LEGO Group and continuing to work to make the best possible platform and experience for you.
To help us do that, we want to hear your views. During the coming weeks, the team will host an AMA to help us understand more about what you want out of BrickLink. Stay tuned for details.
I am excited about the future and I look forward to building the next phase for BrickLink, together.
Niels
tldr: The LEGO Group can’t wait to collaborate more closely with the awesome BrickLink community!
|
More BrickLink news
- FAQ on BrickLink XP Beta Release - 255 days ago, 2020-05-05
- Beta Release of BrickLink XP - 261 days ago, 2020-04-29
- Announcing the LEGO AMA - 353 days ago, 2020-01-28
- Next Steps - 399 days ago, 2019-12-13
- BrickLink will join the LEGO Group - 416 days ago, 2019-11-26
- A Message from the LEGO Group - 416 days ago, 2019-11-26
- Crowdfunding is officially open! - 714 days ago, 2019-02-01
- Thank you for submitting your designs to the AFOL Designer Program! - 788 days ago, 2018-11-19
- Your design can become a limited edition 60 Years Anniversary set! - 856 days ago, 2018-09-12
- Collaboration with the LEGO Group - 862 days ago, 2018-09-06
This news has 21 replies
|
(Cancelled) - mscheaf(176)
|
|
Cancelled
|
|
(416 days ago, 2019-11-26, to Administrative)
|
|
Re: A Message from the LEGO Group - JerseyBrickGuy(1882)
|
|
Lets hope that bricklink is allowed to keep it's independence.
[...]
|
|
(416 days ago, 2019-11-26, to Administrative)
|
|
Re: A Message from the LEGO Group - romax1989(446)
|
|
[...]
Can we get assurances that bricks and pieces will in no way be integrated into
the bricklink website and affect the economy and value of parts?
|
|
(416 days ago, 2019-11-26, to General)
|
|
Re: A Message from the LEGO Group - Cirrusbreeze(206)
|
|
I’m very excited by the news.
One thing that drew me to Bricklink was the chance to buy sets that I missed
out on as a kid, including parts and sets that were only sold in some countries.
LE...
|
|
(416 days ago, 2019-11-26, to Administrative)
|
|
(Cancelled) - lylefish1(793)
|
|
Cancelled
|
|
(416 days ago, 2019-11-26, to General)
|
|
Re: A Message from the LEGO Group - kzinti(4406)
|
|
As a long time denizen of this community, I am genuinely interested to see what
Mr Christiansen and his team have in mind with the acquisition of BrickLink.
|
|
(416 days ago, 2019-11-26, to Announce)
|
|
Re: A Message from the LEGO Group - BrainOfTheBrick(63)
|
|
/>I want to recognise everything Jay, Marvin, Russell and the BrickLink team
has done over the past six years to make BrickLink what it is today. They have
taken Dan’s incredible vision to th...
|
|
(416 days ago, 2019-11-26, to LEGO)
|
|
Re: A Message from the LEGO Group - Captain_Q(5986)
|
|
[...]
HMMMmmmmm.
A while ago when I started selling here on Bricklink. one of the things I did
was buy directly from the TLG's website when they had discounted Lego for
the purposes of pa...
|
|
(416 days ago, 2019-11-26, to Selling)
|
|
Re: A Message from the LEGO Group - KyleKatarn98(83)
|
|
I hope retired sets and minifigures will be still available...
|
|
(415 days ago, 2019-11-27, to Administrative)
|
|
Re: A Message from the LEGO Group - lfklocke(267)
|
|
[...]
I do not understand how this is beneficial to sellers who are reselling Lego
sets in competition to the Lego stores?
Sure we could expect collaboration on new sets but Bricklink is a buyin...
|
|
(415 days ago, 2019-11-27, to Feedback)
|
|
Re: A Message from the LEGO Group - MISB_Collector(71)
|
|
I told Lego I was selling Lego bricks and they banned me for ever ordering Lego
bricks through the internet. I told them no one told me the rules and they labeled
me a business and told me I was ...
|
|
(409 days ago, 2019-12-04, to LEGO)
|
|
Re: A Message from the LEGO Group - bwes(163)
|
|
There is a reason for us to be on Bricklink. It's because Lego cannot offer
this.
Of course the transaction fees will go up!
|
|
(408 days ago, 2019-12-04, to LEGO)
|
|
Re: A Message from the LEGO Group - Proprietor(1687)
|
|
[...]
snip
[...]
I’m going to make an outlier prediction, based was on the above paragraphs, that
TLG turns BL into a dedicated MOC site and eliminates the marketplace. They alone
will sell th...
|
|
(408 days ago, 2019-12-05, to LEGO)
|
|
STUD.IO with only PAB elements - runner.caller(1519)
|
|
>In NEWS, Admin writes:
>We see huge potential in BrickLink and we want to be part of its future. The BrickLink Studio offers fans a unique creative experience.
Honestly, if one wanted to...
|
|
(403 days ago, 2019-12-09, to Buying)
|
|
Re: A Message from the LEGO Group - MonkeyManWhee(109)
|
|
[...]
The Best thing would be to invest in Stud.io, Quality of Life updates to the
website (clean up the interface, add missing brick images, etc..) and prune bad
sellers, encourage trus...
|
|
(403 days ago, 2019-12-09, to Announce)
|
|
Re: A Message from the LEGO Group - adnanwa(1)
|
|
This could be the wrost news I have ever heard after the founder death, and it
feels like the person who sold this site just backstabbed the founder in his
grave. Am sure he was pressured to sell...
|
|
(403 days ago, 2019-12-09, to Administrative)
|
|
Re: A Message from the LEGO Group - Dino1(406)
|
|
That was the worst thing that could happened.
TLC gets the addresses of thousands of sellers and can / will match them to the
VIP addresses. I'm curious, how many suddenly can not order anymo...
|
|
(402 days ago, 2019-12-10, to Administrative)
|
|
Re: A Message from the LEGO Group - andman(8)
|
|
When and where is the AMA.
|
|
(395 days ago, 2019-12-17, to Administrative)
|
|
Re: A Message from the LEGO Group - maxlego(13743)
|
|
Well, only seeing this for the first time! All I can say is wow! Never thought
I would see the day that the Lego group buy out Bricklink! Being in this business
a long time I do see positives abo...
|
|
(395 days ago, 2019-12-17, to Administrative)
|
|
Re: A Message from the LEGO Group - BGaines_256(111)
|
|
"BrickLink Studio offers fans a unique creative experience, while the marketplace
is an important source of elements for your incredible builds. We recognise this
and will continue to preserve an...
|
|
(335 days ago, 2020-02-15, to General)
|
|
Re: A Message from the LEGO Group - thewildbrick(33)
|
|
Dear Mr. Christiansen
Thanks for this "good" news, which is for me one step further to the end of my
personal Lego Life. I'm 51 and can say that i have a little bit of life &
Lego experien...
|
|
(325 days ago, 2020-02-25, to LEGO)
|
90 Messages in this Thread:
Msg 1 « - Admin, 416 days ago, 2019-11-26 to NEWS
 Msg 2 - mscheaf(176) , 416 days ago, 2019-11-26 to Administrative
 Msg 3 - JerseyBrickGuy(1882) , 416 days ago, 2019-11-26 to Administrative
  Msg 4 - DeLuca(169) , 416 days ago, 2019-11-27 to Administrative
 Msg 5 - romax1989(446) , 416 days ago, 2019-11-26 to General
  Msg 6 - axaday(5173) , 416 days ago, 2019-11-26 to General
  Msg 7 - nectara(4932) , 416 days ago, 2019-11-26 to General
   Msg 8 - Adjour(1219) , 416 days ago, 2019-11-26 to General
  Msg 9 - bb1531793, 415 days ago, 2019-11-28 to General
 Msg 10 - Cirrusbreeze(206) , 416 days ago, 2019-11-26 to Administrative
  Msg 11 - jonwil(67) , 415 days ago, 2019-11-27 to Administrative
   Msg 12 - yorbrick(851) , 415 days ago, 2019-11-28 to Administrative
    Msg 13 - Hygrotus(855) , 415 days ago, 2019-11-28 to Administrative
     Msg 14 - yorbrick(851) , 415 days ago, 2019-11-28 to Administrative
      Msg 15 - Adjour(1219) , 414 days ago, 2019-11-28 to Administrative
       Msg 16 - Stuart9(804) , 414 days ago, 2019-11-28 to Administrative
        Msg 17 - Teup(4968) , 414 days ago, 2019-11-28 to Administrative
         Msg 18 - Adjour(1219) , 414 days ago, 2019-11-28 to Administrative
        Msg 19 - Adjour(1219) , 414 days ago, 2019-11-28 to Administrative
        Msg 20 - yorbrick(851) , 414 days ago, 2019-11-28 to Administrative
 Msg 21 - lylefish1(793) , 416 days ago, 2019-11-26 to General
 Msg 22 - kzinti(4406) , 416 days ago, 2019-11-26 to Announce
 Msg 23 - BrainOfTheBrick(63) , 416 days ago, 2019-11-26 to LEGO
 Msg 24 - Captain_Q(5986) , 416 days ago, 2019-11-26 to Selling
  Msg 25 - DeLuca(169) , 416 days ago, 2019-11-26 to Selling
   Msg 26 - gcarter03(5970) , 416 days ago, 2019-11-27 to Selling
    Msg 27 - DeLuca(169) , 416 days ago, 2019-11-27 to Selling
   Msg 28 - yorbrick(851) , 416 days ago, 2019-11-27 to Selling
    Msg 29 - Teup(4968) , 416 days ago, 2019-11-27 to Selling
     Msg 30 - yorbrick(851) , 416 days ago, 2019-11-27 to Selling
      Msg 31 - Teup(4968) , 416 days ago, 2019-11-27 to Selling
       Msg 32 - yorbrick(851) , 416 days ago, 2019-11-27 to Selling
  Msg 33 - axaday(5173) , 415 days ago, 2019-11-27 to Selling
   Msg 34 - axaday(5173) , 415 days ago, 2019-11-27 to Selling
    Msg 35 - yorbrick(851) , 415 days ago, 2019-11-28 to Selling
     Msg 36 - Rob_and_Shelagh(23886) , 415 days ago, 2019-11-28 to Selling
      Msg 37 - yorbrick(851) , 415 days ago, 2019-11-28 to Selling
       Msg 38 - Rob_and_Shelagh(23886) , 415 days ago, 2019-11-28 to Selling
        Msg 39 - infinibrix(3192) , 415 days ago, 2019-11-28 to Selling
         Msg 40 - Stuart9(804) , 415 days ago, 2019-11-28 to Selling
   Msg 41 - DeLuca(169) , 415 days ago, 2019-11-27 to Selling
    Msg 42 - yorbrick(851) , 415 days ago, 2019-11-28 to Selling
     Msg 43 - DeLuca(169) , 414 days ago, 2019-11-28 to Selling
      Msg 44 - yorbrick(851) , 414 days ago, 2019-11-28 to Selling
       Msg 45 - SylvainLS(36) , 414 days ago, 2019-11-28 to Selling
 Msg 46 - KyleKatarn98(83) , 415 days ago, 2019-11-27 to Administrative
  Msg 47 - DeLuca(169) , 415 days ago, 2019-11-27 to Administrative
 Msg 48 - lfklocke(267) , 415 days ago, 2019-11-27 to Feedback
 Msg 49 - MISB_Collector(71) , 409 days ago, 2019-12-04 to LEGO
  Msg 50 - nectara(4932) , 409 days ago, 2019-12-04 to LEGO
  Msg 51 - Adjour(1219) , 408 days ago, 2019-12-05 to LEGO
 Msg 52 - bwes(163) , 408 days ago, 2019-12-04 to LEGO
  Msg 53 - jonwil(67) , 408 days ago, 2019-12-04 to LEGO
   Msg 54 - SylvainLS(36) , 408 days ago, 2019-12-04 to LEGO
   Msg 55 - pikachu3(2250) , 408 days ago, 2019-12-04 to LEGO
    Msg 56 - 62Bricks(1244) , 408 days ago, 2019-12-04 to LEGO
     Msg 57 - Teup(4968) , 408 days ago, 2019-12-04 to LEGO
    Msg 58 - FlyingEugene(872) , 403 days ago, 2019-12-09 to LEGO
     Msg 59 - mwright5(2040) , 403 days ago, 2019-12-09 to LEGO
   Msg 60 - Adjour(1219) , 408 days ago, 2019-12-04 to LEGO
 Msg 61 - Proprietor(1687) , 408 days ago, 2019-12-05 to LEGO
  Msg 62 - yorbrick(851) , 408 days ago, 2019-12-05 to LEGO
   Msg 63 - cosmicray(3062) , 406 days ago, 2019-12-06 to LEGO
    Msg 64 - yorbrick(851) , 406 days ago, 2019-12-06 to LEGO
     Msg 65 - cosmicray(3062) , 406 days ago, 2019-12-06 to LEGO
      Msg 66 - randyf(394) , 406 days ago, 2019-12-06 to LEGO
       Msg 67 - Stuart9(804) , 406 days ago, 2019-12-06 to LEGO
       Msg 68 - calsbricks(6697) , 406 days ago, 2019-12-06 to LEGO
        Msg 69 - yorbrick(851) , 406 days ago, 2019-12-06 to LEGO
         Msg 70 - SylvainLS(36) , 406 days ago, 2019-12-06 to LEGO
          Msg 71 - FlyingEugene(872) , 403 days ago, 2019-12-09 to LEGO
  Msg 72 - Biglesdug(1668) , 406 days ago, 2019-12-06 to LEGO
   Msg 73 - Teup(4968) , 406 days ago, 2019-12-06 to LEGO
    Msg 74 - Biglesdug(1668) , 406 days ago, 2019-12-06 to LEGO
    Msg 75 - cosmicray(3062) , 406 days ago, 2019-12-06 to LEGO
    Msg 76 - legoman77(3620) , 406 days ago, 2019-12-06 to LEGO
     Msg 77 - calsbricks(6697) , 406 days ago, 2019-12-06 to LEGO
      Msg 78 - legoman77(3620) , 406 days ago, 2019-12-06 to LEGO
       Msg 79 - Leftoverbricks(1695) , 406 days ago, 2019-12-06 to LEGO
        Msg 80 - legoman77(3620) , 406 days ago, 2019-12-06 to LEGO
         Msg 81 - Biglesdug(1668) , 406 days ago, 2019-12-06 to LEGO
 Msg 82 - runner.caller(1519) , 403 days ago, 2019-12-09 to Buying
 Msg 83 - MonkeyManWhee(109) , 403 days ago, 2019-12-09 to Announce
 Msg 84 - adnanwa(1), 403 days ago, 2019-12-09 to Administrative
 Msg 85 - Dino1(406) , 402 days ago, 2019-12-10 to Administrative
 Msg 86 - andman(8), 395 days ago, 2019-12-17 to Administrative
  Msg 87 - Admin_Russell, 395 days ago, 2019-12-17 to Administrative
 Msg 88 - maxlego(13743) , 395 days ago, 2019-12-17 to Administrative
 Msg 89 - BGaines_256(111) , 335 days ago, 2020-02-15 to General
 Msg 90 - thewildbrick(33) , 325 days ago, 2020-02-25 to LEGO
|