"With a family-owner committed to sustainability, it's a privilege that
we can pay extra for the raw materials without having to charge customers
extra," Christiansen said.
But like you, I think they will make sure to factor in the cost somewhere...hate
to be so cynical but...
LM
I was hoping they would find a way to make the $500 - $750 sets more expensive.
Bravo!
In General, Swatson217 writes:
Lego to replace oil in bricks with renewable plastic
"With a family-owner committed to sustainability, it's a privilege that
we can pay extra for the raw materials without having to charge customers
extra," Christiansen said.
But like you, I think they will make sure to factor in the cost somewhere...hate
to be so cynical but...
LM
Maybe they finally have enough money to need some losses for tax write-offs?
I was hoping they would find a way to make the $500 - $750 sets more expensive.
Bravo!
In General, Swatson217 writes:
Lego to replace oil in bricks with renewable plastic
From a perspective of using less or no fossil fuels, I get it. Now I'm curious
if the bricks, based on the new plastic formulation, will look or feel any different.
CA was what the earlier LEGO bricks were made from, then the switch to ABS. Is
this going to be a third type of brick-plastic to be cataloged ?
That said, I do believe it is a good idea (at least to check on alternatives,
and their feasibility going forward)... but I do believe there will be additional
costs for all that R&D, even though in the recent article LEGO CEO Niels Christiansen
told Reuters:
"With a family-owner committed to sustainability, it's a privilege
that we can pay extra for the raw materials without having to charge customers
extra"
That said, I do believe it is a good idea (at least to check on alternatives,
and their feasibility going forward)... but I do believe there will be additional
costs for all that R&D, even though in the recent article LEGO CEO Niels Christiansen
told Reuters:
"With a family-owner committed to sustainability, it's a privilege
that we can pay extra for the raw materials without having to charge customers
extra"
Call me skeptical...
Life is Good.
~Ed.
It is a very nice spin on just how economics work. They are already charging
as much as they believe they can, regardless of their costs. They won't
charge customers extra because doing so would decrease sales.
USA, Maryland
Canada, Ontario
Netherlands, Zuid-Holland
