Discussion Forum: Thread 290689

 Author: Stuart9 View Messages Posted By Stuart9
 Posted: May 31, 2021 17:15
 Subject: bhol01 in trans green
 Viewed: 145 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

Stuart9 (892)

Location:  United Kingdom, England
Member Since Contact Type Status
Jul 22, 2012 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Top Slot
Another oddity to prove you can't rule out other parts in strange colours.
 
 Author: iprice View Messages Posted By iprice
 Posted: May 31, 2021 17:49
 Subject: Re: bhol01 in trans green
 Viewed: 47 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

iprice (883)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 15, 2018 Contact Member Buyer
Buying Privileges - OK
In General, Stuart9 writes:
  Another oddity to prove you can't rule out other parts in strange colours.


Is that actually Lego? The moulding looks awful and there are no logos on the
pips (that I can see from that image).
 Author: iprice View Messages Posted By iprice
 Posted: May 31, 2021 17:50
 Subject: Re: bhol01 in trans green
 Viewed: 48 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

iprice (883)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 15, 2018 Contact Member Buyer
Buying Privileges - OK
In General, iprice writes:
  In General, Stuart9 writes:
  Another oddity to prove you can't rule out other parts in strange colours.


Is that actually Lego? The moulding looks awful and there are no logos on the
pips (that I can see from that image).

Studs. Not pips! D'oh!
 Author: Stuart9 View Messages Posted By Stuart9
 Posted: May 31, 2021 18:00
 Subject: Re: bhol01 in trans green
 Viewed: 64 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

Stuart9 (892)

Location:  United Kingdom, England
Member Since Contact Type Status
Jul 22, 2012 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Top Slot
These are bslot17's with closed slots ( ghost slots ), they don't have
Lego on studs just like the classic 2 x 4's.

 
Part No: bslot17  Name: Brick 4 x 4 Corner without Bottom Tubes, Slotted (with 2 slots)
* 
bslot17 Brick 4 x 4 Corner without Bottom Tubes, Slotted (with 2 slots)
Parts: Classic





In General, iprice writes:
  In General, iprice writes:
  In General, Stuart9 writes:
  Another oddity to prove you can't rule out other parts in strange colours.


Is that actually Lego? The moulding looks awful and there are no logos on the
pips (that I can see from that image).

Studs. Not pips! D'oh!
 Author: maxx3001 View Messages Posted By maxx3001
 Posted: Jun 1, 2021 15:57
 Subject: Re: bhol01 in trans green
 Viewed: 35 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

maxx3001 (2254)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
Nov 28, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: 3001: A Brick Oddity
In General, iprice writes:
  In General, iprice writes:
  In General, Stuart9 writes:
  Another oddity to prove you can't rule out other parts in strange colours.


Is that actually Lego? The moulding looks awful and there are no logos on the
pips (that I can see from that image).

Studs. Not pips! D'oh!

The first LEGO bricks did not have a logo, maybe because LEGO did not invent
those bricks, but took the idea from Kiddicraft.
Some time later these bricks came with the logo on the inside, after that came
the stud logo.
There are a few double logo bricks, with logo both on the inside and on the studs.

It is a great thing to look into.

Maxx
 
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Jun 1, 2021 16:31
 Subject: Re: bhol01 in trans green
 Viewed: 35 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

SylvainLS (37)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: BuyerOnly
BrickLink Discussions Moderator (?)
In General, maxx3001 writes:
  […]
The first LEGO bricks did not have a logo, maybe because LEGO did not invent
those bricks, but took the idea from Kiddicraft.
Some time later these bricks came with the logo on the inside, after that came
the stud logo.
There are a few double logo bricks, with logo both on the inside and on the studs.

It is a great thing to look into.

They just took time to learn/refine marketting: put your brand on the package,
then on the back of the product, then very visible on the product, so much visible
that only your brand is associated with the product / the stud now.

They might even have invented something there.  Any marketting historian here?
 Author: Stuart9 View Messages Posted By Stuart9
 Posted: Jun 1, 2021 17:06
 Subject: Re: bhol01 in trans green
 Viewed: 27 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

Stuart9 (892)

Location:  United Kingdom, England
Member Since Contact Type Status
Jul 22, 2012 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Top Slot
They've clearly come a long way since their beginning cloning Kiddicraft
bricks.

You can see their slow transition into today's sleek marketing and product,
a few hiccups on the way, in their basic bricks.

Collecting early pieces shows up all the refining of both the product and it's
branding that have happened over the years.

The change from slotted to hollow, then to tubes and supported tubes, each phase
having numerous variations, refining the injection points as they went.

The change from no logo to different base logos, changing to stud and base logo,
from that through numerous styles of stud logo only.

Then of course you have the test bricks in all it's forms and colours, not
to mention the unofficial pieces from various moulding companies.

There are many other things I could mention but then it's getting too geeky.





In General, SylvainLS writes:
  In General, maxx3001 writes:
  […]
The first LEGO bricks did not have a logo, maybe because LEGO did not invent
those bricks, but took the idea from Kiddicraft.
Some time later these bricks came with the logo on the inside, after that came
the stud logo.
There are a few double logo bricks, with logo both on the inside and on the studs.

It is a great thing to look into.

They just took time to learn/refine marketting: put your brand on the package,
then on the back of the product, then very visible on the product, so much visible
that only your brand is associated with the product / the stud now.

They might even have invented something there.  Any marketting historian here?
 Author: maxx3001 View Messages Posted By maxx3001
 Posted: Jun 1, 2021 17:30
 Subject: Re: bhol01 in trans green
 Viewed: 37 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

maxx3001 (2254)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
Nov 28, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: 3001: A Brick Oddity
In General, SylvainLS writes:
  In General, maxx3001 writes:
  […]
The first LEGO bricks did not have a logo, maybe because LEGO did not invent
those bricks, but took the idea from Kiddicraft.
Some time later these bricks came with the logo on the inside, after that came
the stud logo.
There are a few double logo bricks, with logo both on the inside and on the studs.

It is a great thing to look into.

They just took time to learn/refine marketting: put your brand on the package,
then on the back of the product, then very visible on the product, so much visible
that only your brand is associated with the product / the stud now.

They might even have invented something there.  Any marketting historian here?

They had the LEGO logo on their wooden toys long before they started with plastics.
So I think they knew about branding.

Like I said, because they essentially ‘took’ the Kiddicraft brick, maybe they
first wanted to find out if they were allowed to use it.
Also, it was a big step going from wood to plastics, it is a totally different
game.

The big step for LEGO was made when they made everything conform into one system.
The System in play, now you get the packaging going from small sets to bigger
sets within one system.

The tubes underneath the bricks paved the way to become a serious building form.
Now you could pick up your build without it falling apart.

As I said, it is a great history, worth looking into.
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Jun 1, 2021 18:14
 Subject: Re: bhol01 in trans green
 Viewed: 31 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

SylvainLS (37)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: BuyerOnly
BrickLink Discussions Moderator (?)
In General, maxx3001 writes:
  […]
They had the LEGO logo on their wooden toys long before they started with plastics.
So I think they knew about branding.

Yes, hot-iron branding (or carving).  Easy to do on wood, more difficult on small
plastic bricks


  Like I said, because they essentially ‘took’ the Kiddicraft brick, maybe they
first wanted to find out if they were allowed to use it.
Also, it was a big step going from wood to plastics, it is a totally different
game.

The big step for LEGO was made when they made everything conform into one system.
The System in play, now you get the packaging going from small sets to bigger
sets within one system.

Still, marketing-wise, stamping the visible studs is genius.


  The tubes underneath the bricks paved the way to become a serious building form.
Now you could pick up your build without it falling apart.

As I said, it is a great history, worth looking into.
 Author: maxx3001 View Messages Posted By maxx3001
 Posted: Jun 2, 2021 02:10
 Subject: Re: bhol01 in trans green
 Viewed: 29 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

maxx3001 (2254)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
Nov 28, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: 3001: A Brick Oddity
In General, SylvainLS writes:
  In General, maxx3001 writes:
  […]
They had the LEGO logo on their wooden toys long before they started with plastics.
So I think they knew about branding.

Yes, hot-iron branding (or carving).  Easy to do on wood, more difficult on small
plastic bricks

No, decals, see this old wooden duck.

  
  Like I said, because they essentially ‘took’ the Kiddicraft brick, maybe they
first wanted to find out if they were allowed to use it.
Also, it was a big step going from wood to plastics, it is a totally different
game.

The big step for LEGO was made when they made everything conform into one system.
The System in play, now you get the packaging going from small sets to bigger
sets within one system.

Still, marketing-wise, stamping the visible studs is genius.

Hard to look at it backwards, but Mega blocks has just 1 logo on top of their
bricks.
Who knows what we would say looking back had LEGO chosen to put their logo anywhere
else.....

  

  The tubes underneath the bricks paved the way to become a serious building form.
Now you could pick up your build without it falling apart.

As I said, it is a great history, worth looking into.
 


 Author: qwertyboy View Messages Posted By qwertyboy
 Posted: May 31, 2021 17:59
 Subject: Re: bhol01 in trans green
 Viewed: 46 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

qwertyboy (6529)

Location:  Canada, Alberta
Member Since Contact Type Status
Apr 9, 2013 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Maple Bricks
In General, iprice writes:
  In General, Stuart9 writes:
  Another oddity to prove you can't rule out other parts in strange colours.


Is that actually Lego? The moulding looks awful and there are no logos on the
pips (that I can see from that image).

Yup:
 
Part No: bhol01  Name: Brick 4 x 4 Corner without Bottom Tubes
* 
bhol01 Brick 4 x 4 Corner without Bottom Tubes
Parts: Brick
See note.

Niek.
 Author: cycbuild View Messages Posted By cycbuild
 Posted: May 31, 2021 19:53
 Subject: Re: bhol01 in trans green
 Viewed: 36 times
 Topic: General
Cancel Message
Cancel
Reply to Message
Reply
BrickLink
ID Card

cycbuild (802)

Location:  USA, California
Member Since Contact Type Status
Apr 15, 2019 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: AFOL At Names
In General, Stuart9 writes:
  Another oddity to prove you can't rule out other parts in strange colours.


Thanks for sharing your museum heists! My favourite white stag is the original
10 x 20 baseplate, in surreal marbling. Surely the very first stud-not-on-top
technique was invented by using brick window-slots to hold up a baseplate?
 
Part No: bb0340  Name: Baseplate 10 x 20 x 1/2 (Automatic Binding Bricks)
* 
bb0340 Baseplate 10 x 20 x 1/2 (Automatic Binding Bricks)
Parts: Classic
 
Set No: 700  Name: Automatic Binding Bricks
* 
700-12 (Inv) Automatic Binding Bricks
142 Parts, 1949
Sets: Classic: Basic Set
"Pint of Guinness, please. No logo on the foam!"
https://www.youtube.com/watch?v=bCvlCv1YDmM