Discussion Forum: Thread 260202

 Author: Admin View Messages Posted By Admin
 Posted: Nov 26, 2019 08:10
 Subject: BrickLink will join the LEGO Group
 Viewed: 76954 times
 Topic: NEWS
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Admin

Location: (Undetermined)
Member Since Contact Type Status
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BrickLink Administrator
Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: BrickBuy View Messages Posted By BrickBuy
 Posted: Nov 26, 2019 08:13
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 1046 times
 Topic: Announce
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BrickBuy (33583)

Location:  USA, Ohio
Member Since Contact Type Status Collage
Jan 14, 2001 Contact Member Seller
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View Collage Pic
Store: Missing Brick
Wow, biggest news in all my time on Bricklink, I've been here from almost
the beginning....
 Author: BrickCompulsion View Messages Posted By BrickCompulsion
 Posted: Nov 26, 2019 08:16
 Subject: Re: BrickLink will join the LEGO Group
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BrickCompulsion (988)

Location:  United Kingdom, England
Member Since Contact Type Status
Mar 16, 2016 Contact Member Seller
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Store: Brick Compulsion
In Announce, BrickBuy writes:
  Wow, biggest news in all my time on Bricklink, I've been here from almost
the beginning....

indeed

im surprised but i reckon its a good thing
 Author: gwurst View Messages Posted By gwurst
 Posted: Nov 26, 2019 08:18
 Subject: Re: BrickLink will join the LEGO Group
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gwurst (2414)

Location:  USA, Ohio
Member Since Contact Type Status
May 29, 2011 Contact Member Seller
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Store: Alex's College Fund
I really hope the LEGO Group can put some development dollars in here and really
make Bricklink shine!
 Author: Lottieslego View Messages Posted By Lottieslego
 Posted: Nov 26, 2019 10:49
 Subject: Re: BrickLink will join the LEGO Group
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Lottieslego (340)

Location:  United Kingdom, England
Member Since Contact Type Status
Jan 17, 2017 Contact Member Seller
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Store: Lottie brights bricks
In Announce, BrickBuy writes:
  Wow, biggest news in all my time on Bricklink, I've been here from almost
the beginning....

Just looked at your shop very very impressed, mine is yummy at 27,500 items lol
, what are your views about the take over as you have been here from the start
are you worried I’ve not got no we’re near the loss some might have but I love
my little shop and would hate to have to close it
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 11:00
 Subject: (Cancelled)
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
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Store: The T-workshop
(Cancelled)
 Author: udenbricks View Messages Posted By udenbricks
 Posted: Nov 26, 2019 08:19
 Subject: Re: BrickLink will join the LEGO Group
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udenbricks (2759)

Location:  Netherlands, Noord-Brabant
Member Since Contact Type Status
Mar 25, 2011 Contact Member Seller
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Store: Uden Bricks
WOW,


congratulations to Lego and BrickLink & all of the Bl'ers

Regards,

Nico


In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: Pippyblocks View Messages Posted By Pippyblocks
 Posted: Nov 26, 2019 08:26
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 233 times
 Topic: Announce
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Pippyblocks (1453)

Location:  United Kingdom, England
Member Since Contact Type Status
May 20, 2017 Contact Member Seller
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Store: Pippys Blocks
Big news, congrats to Lego and Bricklink, a new chapter has started. Exciting
times ahead.

In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: bje View Messages Posted By bje
 Posted: Nov 26, 2019 08:29
 Subject: Re: BrickLink will join the LEGO Group
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bje (1287)

Location:  South Africa, Western Cape
Member Since Contact Type Status
May 24, 2010 Contact Member Seller
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Store: JE Bricks
Should have paid a bit more attention to the rumours circulating a while ago.
Congratulations, if a bit out of the left field here.

I do hope this does not end up as an idea to franchise stores under TLG's
brand - I would really like to maintain my independence as a business. That being
said, I do think anything will be better than the stasis of the last few years.
I look forward to more details in a timely fashion. And hopefully some serious
development and modernising of everything. TLG might have to throw out the sink
as well and start from the ground up
 Author: calsbricks View Messages Posted By calsbricks
 Posted: Nov 26, 2019 08:31
 Subject: Re: BrickLink will join the LEGO Group
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calsbricks (5821)

Location:  United Kingdom, England
Member Since Contact Type Status
Aug 12, 2008 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: CalsBricks
In Announce, bje writes:
  Should have paid a bit more attention to the rumours circulating a while ago.
Congratulations, if a bit out of the left field here.

I do hope this does not end up as an idea to franchise stores under TLG's
brand - I would really like to maintain my independence as a business. That being
said, I do think anything will be better than the stasis of the last few years.
I look forward to more details in a timely fashion. And hopefully some serious
development and modernising of everything. TLG might have to throw out the sink
as well and start from the ground up

+1 and we will hold off commenting until more is known.

Rumours have been rife, I must admit but Lego has now taken the step - so what
is going to happen next?
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 08:34
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 401 times
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

This should not be a complete surprise to everyone on BrickLink, yet it is because
no one at BL cares to communicate except when there are “major milestones” (more
below)

  About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

And a lot of sellers who have made this their livelihood could have used a heads
up. Can you add this to your FAQs: Why didn’t you mention anything about this
before - even a hint that something was happening.

  Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

Translation: BrickLink needs need more resources to do another afol program.
LEGO saw $$$ and efficiencies and wanted a bigger piece of the action.

  So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

Too soon to tell, or “we’re not telling” because you certainly haven’t told us
anything recently about anything. That’s honestly a little scary.

  We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

3 FAQs? Not enough, more info please.

  We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Incremental would be nice too.
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 26, 2019 08:43
 Subject: Re: BrickLink will join the LEGO Group
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In Announce, gogogovro writes:
  […]
3 FAQs? Not enough, more info please.

“Frequently Asked Questions.”

Three is already many when no one has asked anything yet
 Author: Dolfan413 View Messages Posted By Dolfan413
 Posted: Nov 26, 2019 09:25
 Subject: Re: BrickLink will join the LEGO Group
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Dolfan413 (491)

Location:  USA, Illinois
Member Since Contact Type Status
Jan 23, 2008 Contact Member Seller
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Store: Dolf418
In Announce, gogogovro writes:
  In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

This should not be a complete surprise to everyone on BrickLink, yet it is because
no one at BL cares to communicate except when there are “major milestones” (more
below)

  About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

And a lot of sellers who have made this their livelihood could have used a heads
up. Can you add this to your FAQs: Why didn’t you mention anything about this
before - even a hint that something was happening.

  Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

Translation: BrickLink needs need more resources to do another afol program.
LEGO saw $$$ and efficiencies and wanted a bigger piece of the action.

  So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

Too soon to tell, or “we’re not telling” because you certainly haven’t told us
anything recently about anything. That’s honestly a little scary.

  We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

3 FAQs? Not enough, more info please.

  We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Incremental would be nice too.

Never in the history of any company take over was there ever a "heads up" In
the real world that just doesn't happen. And what exactly would you have
done differently with that knowledge? I'm trying to see this as a positive,
because what will be will be whether I like it or not.
 Author: Admin_Russell View Messages Posted By Admin_Russell
 Posted: Nov 26, 2019 09:28
 Subject: Re: BrickLink will join the LEGO Group
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Admin_Russell

Location:  USA, California
Member Since Contact Type Status
May 9, 2017 Contact Member Admin
Buying Privileges - OKSelling Privileges - OK
BrickLink Administrator
In Announce, gogogovro writes:
  In NEWS, Admin writes:

  
  About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

And a lot of sellers who have made this their livelihood could have used a heads
up. Can you add this to your FAQs: Why didn’t you mention anything about this
before - even a hint that something was happening.

No announcement could have been made before an agreement was signed. But there
were hints along the way, the main one being the AFOL Designer Program itself.

  
  We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

3 FAQs? Not enough, more info please.

We will be adding more FAQs as we go along.
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 09:46
 Subject: Re: BrickLink will join the LEGO Group
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, Admin_Russell writes:
  In Announce, gogogovro writes:
  In NEWS, Admin writes:

  
  About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

And a lot of sellers who have made this their livelihood could have used a heads
up. Can you add this to your FAQs: Why didn’t you mention anything about this
before - even a hint that something was happening.

No announcement could have been made before an agreement was signed. But there
were hints along the way, the main one being the AFOL Designer Program itself.

  
  We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

3 FAQs? Not enough, more info please.

We will be adding more FAQs as we go along.
 
 Author: Black_Armor View Messages Posted By Black_Armor
 Posted: Nov 26, 2019 18:24
 Subject: Re: BrickLink will join the LEGO Group
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Black_Armor (977)

Location:  Singapore
Member Since Contact Type Status
Dec 19, 2003 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Brick Kingdom
Hi, I’m President Business.
 
 Author: Black_Armor View Messages Posted By Black_Armor
 Posted: Nov 26, 2019 18:25
 Subject: Re: BrickLink will join the LEGO Group
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Black_Armor (977)

Location:  Singapore
Member Since Contact Type Status
Dec 19, 2003 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Brick Kingdom
In Announce, Black_Armor writes:
  Hi, I’m President Business.
 
 Author: leopard37 View Messages Posted By leopard37
 Posted: Nov 26, 2019 09:46
 Subject: Re: BrickLink will join the LEGO Group
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leopard37 (1321)

Location:  Canada, Alberta
Member Since Contact Type Status
Jul 15, 2015 Contact Member Seller
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Store: Leopard37
I hope this means good things for you personally as well Russell. Hopefully it
doesn't mean dusting off the resume.

Tyson.
 Author: BigBBricks View Messages Posted By BigBBricks
 Posted: Nov 26, 2019 09:51
 Subject: Re: BrickLink will join the LEGO Group
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BigBBricks (8489)

Location:  USA, Pennsylvania
Member Since Contact Type Status
Dec 2, 2013 Contact Member Seller
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Store: Big B Bricks
In Announce, Admin_Russell writes:

Congratulations to you and the team, Russell. Can you tell us if there will be
any more changes to the platform in the near future, re: rest of the holiday
shopping season?
 Author: Acorn04 View Messages Posted By Acorn04
 Posted: Nov 26, 2019 10:36
 Subject: Re: BrickLink will join the LEGO Group
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Acorn04 (1318)

Location:  USA, Illinois
Member Since Contact Type Status
Feb 17, 2017 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Great Brick Lab
Please notices that LEGO Group does not do acquisitions.

"As many of you who follow the LEGO Group may know, we don’t traditionally make
acquisitions. Over the years, we’ve grown the business organically, focussing
on our core and working to reach more kids with LEGO® play."
- Niels B Christiansen, CEO, The LEGO Group

We should all be proud to join The LEGO Group. Yes I am sure things will change.
With LEGO backing us we will only become a stronger brand. They have also stated
that they will preserve and develop the platform.

"We see huge potential in BrickLink and we want to be part of its future. The
BrickLink Studio offers fans a unique creative experience, while the marketplace
is an important source of elements for your incredible builds. We recognise this
and will continue to preserve and develop this aspect of the platform."
 Author: StarBrick View Messages Posted By StarBrick
 Posted: Nov 26, 2019 13:24
 Subject: Re: BrickLink will join the LEGO Group
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StarBrick (5258)

Location:  Netherlands, Gelderland
Member Since Contact Type Status
Oct 18, 2008 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: StarBrick's BrickShop
In Announce, Acorn04 writes:
  Please notices that LEGO Group does not do acquisitions.

We should all be proud to join The LEGO Group. Yes I am sure things will change.
With LEGO backing us we will only become a stronger brand. They have also stated
that they will preserve and develop the platform.


We (the users of BL) do NOT join The Lego Group. The owner sold his company to
TLG and got a fair price for it I reckon. Lego will turn BL into a button on
their website.
That is what Lego will most likely do; and have some big time sellers here benefit
from their overstock (= dead money being wasted). That will influence pricing
statistics and the possibilities for small shops like mine and many more.
TLG doesn't endorse the reselling platforms like BL, BO and other. The let
it live for as long it doesn't harm their revenues. Sure, the AFOL program
made clear that there is another market for selected sets. Like the first Factory
sets or like this one:

 
Set No: 10190  Name: Market Street
* 
10190-1 (Inv) Market Street
1236 Parts, 3 Minifigs, 2007
Sets: Modular Buildings: Factory

Aftersale marketprices are a multitude of the pricing of the original.

When TLG can make money on that, it wíll.

So I might be biased by the way TLG has looked at community sites like this one.
I don't know.
I guess waiting in the middle is a valid option.
Leaving BL and moving to BO is also a valid option.
Applauding is just a valid option too.

Speculation on what the future will bring will go on for the next days, weeks,
months. And then suddenly there will be changes all over the place.

I am not sure what option I prefer.....
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 26, 2019 13:33
 Subject: Re: BrickLink will join the LEGO Group
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In Announce, StarBrick writes:
  […]
The owner sold his company to TLG and got a fair price for it I reckon. […]


Not sure about that, it’s Brick Friday after all
 Author: QCBricks View Messages Posted By QCBricks
 Posted: Nov 26, 2019 15:49
 Subject: Re: BrickLink will join the LEGO Group
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QCBricks (12604)

Location:  USA, Arizona
Member Since Contact Type Status
Jan 26, 2010 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Queen Creek Bricks
In Announce, StarBrick writes:
  In Announce, Acorn04 writes:
  Please notices that LEGO Group does not do acquisitions.

We should all be proud to join The LEGO Group. Yes I am sure things will change.
With LEGO backing us we will only become a stronger brand. They have also stated
that they will preserve and develop the platform.


We (the users of BL) do NOT join The Lego Group. The owner sold his company to
TLG and got a fair price for it I reckon. Lego will turn BL into a button on
their website.
That is what Lego will most likely do; and have some big time sellers here benefit
from their overstock (= dead money being wasted). That will influence pricing
statistics and the possibilities for small shops like mine and many more.
TLG doesn't endorse the reselling platforms like BL, BO and other. The let
it live for as long it doesn't harm their revenues. Sure, the AFOL program
made clear that there is another market for selected sets. Like the first Factory
sets or like this one:

 
Set No: 10190  Name: Market Street
* 
10190-1 (Inv) Market Street
1236 Parts, 3 Minifigs, 2007
Sets: Modular Buildings: Factory

Aftersale marketprices are a multitude of the pricing of the original.

When TLG can make money on that, it wíll.

So I might be biased by the way TLG has looked at community sites like this one.
I don't know.
I guess waiting in the middle is a valid option.
Leaving BL and moving to BO is also a valid option.
Applauding is just a valid option too.

Speculation on what the future will bring will go on for the next days, weeks,
months. And then suddenly there will be changes all over the place.

I am not sure what option I prefer.....

This.

Many long ago suggested that the best way for TLG to cut into the parts markets
was not to lower their prices or make more parts available. Rather, they needed
to get a cut of that parts market markup.

Kudos to all the stores that helped BL get here. Back in the days of us being
a Top 5 US store with 1.5 million parts, I and others long suggested it would
take the dominance of some 6-12 million parts stores to get something like this
to happen.

If it were not for the effort and investment of those large stores (along with
all the other stores large and small) I don't think we would be here now.


Hopefully this pays off in some way for all those sellers that got BL here.

Thanks, Scott
 Author: lmeyer View Messages Posted By lmeyer
 Posted: Dec 2, 2019 20:33
 Subject: Re: BrickLink will join the LEGO Group
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lmeyer (1207)

Location:  USA, Wisconsin
Member Since Contact Type Status
Feb 25, 2001 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The Brickee Mart
In Announce, StarBrick writes:
  In Announce, Acorn04 writes:
  Please notices that LEGO Group does not do acquisitions.

We should all be proud to join The LEGO Group. Yes I am sure things will change.
With LEGO backing us we will only become a stronger brand. They have also stated
that they will preserve and develop the platform.


We (the users of BL) do NOT join The Lego Group. The owner sold his company to
TLG and got a fair price for it I reckon. Lego will turn BL into a button on
their website.
That is what Lego will most likely do; and have some big time sellers here benefit
from their overstock (= dead money being wasted). That will influence pricing
statistics and the possibilities for small shops like mine and many more.
TLG doesn't endorse the reselling platforms like BL, BO and other. The let
it live for as long it doesn't harm their revenues. Sure, the AFOL program
made clear that there is another market for selected sets. Like the first Factory
sets or like this one:

 
Set No: 10190  Name: Market Street
* 
10190-1 (Inv) Market Street
1236 Parts, 3 Minifigs, 2007
Sets: Modular Buildings: Factory

Aftersale marketprices are a multitude of the pricing of the original.

When TLG can make money on that, it wíll.

So I might be biased by the way TLG has looked at community sites like this one.
I don't know.
I guess waiting in the middle is a valid option.
Leaving BL and moving to BO is also a valid option.
Applauding is just a valid option too.

Speculation on what the future will bring will go on for the next days, weeks,
months. And then suddenly there will be changes all over the place.

I am not sure what option I prefer.....

They bought Bricklink for the wealth of marketing and sales data here to know
what sells and what doesn't. We can only see a small tip of it in certain
stats, they will have all this data and use it accordingly. We will still be
left in the dark.
 Author: axaday View Messages Posted By axaday
 Posted: Nov 26, 2019 09:47
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 223 times
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axaday (4023)

Location:  USA, Oklahoma
Member Since Contact Type Status
Jun 28, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Axaday
In Announce, gogogovro writes:
  In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

This should not be a complete surprise to everyone on BrickLink, yet it is because
no one at BL cares to communicate except when there are “major milestones” (more
below)

  About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

And a lot of sellers who have made this their livelihood could have used a heads
up. Can you add this to your FAQs: Why didn’t you mention anything about this
before - even a hint that something was happening.

  Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

Translation: BrickLink needs need more resources to do another afol program.
LEGO saw $$$ and efficiencies and wanted a bigger piece of the action.

  So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

Too soon to tell, or “we’re not telling” because you certainly haven’t told us
anything recently about anything. That’s honestly a little scary.

  We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

3 FAQs? Not enough, more info please.

  We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Incremental would be nice too.

When one company buys another, they have to be careful not to by blabby about
it.

=-=-=

My assumption is that there will be some changes, but it will still be what it
is. Lego already has a site built for selling directly and will continue. They
will now own Bricklink, but the whole point of Bricklink is fans selling to fans,
so they'll continue to foster that. The biggest change I would expect soon
is some corporate money to pay for the updates that all of us, including the
people in Irvine, have wished for. And probably some more staff. I expect Lego
sees Bricklink as a site that helps energize interest in their products and a
healthy aftermarket makes their initial market for valuable.
 Author: axaday View Messages Posted By axaday
 Posted: Nov 26, 2019 09:51
 Subject: Re: BrickLink will join the LEGO Group
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axaday (4023)

Location:  USA, Oklahoma
Member Since Contact Type Status
Jun 28, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Axaday
In Announce, axaday writes:
  When one company buys another, they have to be careful not to by blabby about
it.

=-=-=

My assumption is that there will be some changes, but it will still be what it
is. Lego already has a site built for selling directly and will continue. They
will now own Bricklink, but the whole point of Bricklink is fans selling to fans,
so they'll continue to foster that. The biggest change I would expect soon
is some corporate money to pay for the updates that all of us, including the
people in Irvine, have wished for. And probably some more staff. I expect Lego
sees Bricklink as a site that helps energize interest in their products and a
healthy aftermarket makes their initial market for valuable.

The thought that occurred to me after I posted. Lego will probably link to Bricklink
from their website and advertise Bricklink in their catalogs and maybe even web
ads. I remember we all got a rush of orders a couple years ago when some blog
posted about Bricklink. I talked to a friend of mine a few months ago that was
looking for specific pieces for his kid and he'd never heard of Bricklink.
Advertising would be a huge change for us, but the current owner never felt
like doing it.
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 09:54
 Subject: Re: BrickLink will join the LEGO Group
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, axaday writes:
  In Announce, gogogovro writes:
  In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

This should not be a complete surprise to everyone on BrickLink, yet it is because
no one at BL cares to communicate except when there are “major milestones” (more
below)

  About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

And a lot of sellers who have made this their livelihood could have used a heads
up. Can you add this to your FAQs: Why didn’t you mention anything about this
before - even a hint that something was happening.

  Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

Translation: BrickLink needs need more resources to do another afol program.
LEGO saw $$$ and efficiencies and wanted a bigger piece of the action.

  So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

Too soon to tell, or “we’re not telling” because you certainly haven’t told us
anything recently about anything. That’s honestly a little scary.

  We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

3 FAQs? Not enough, more info please.

  We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Incremental would be nice too.

When one company buys another, they have to be careful not to by blabby about
it.

=-=-=

My assumption is that there will be some changes, but it will still be what it
is. Lego already has a site built for selling directly and will continue. They
will now own Bricklink, but the whole point of Bricklink is fans selling to fans,
so they'll continue to foster that. The biggest change I would expect soon
is some corporate money to pay for the updates that all of us, including the
people in Irvine, have wished for. And probably some more staff. I expect Lego
sees Bricklink as a site that helps energize interest in their products and a
healthy aftermarket makes their initial market for valuable.

One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.
 
 Author: axaday View Messages Posted By axaday
 Posted: Nov 26, 2019 10:01
 Subject: Re: BrickLink will join the LEGO Group
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axaday (4023)

Location:  USA, Oklahoma
Member Since Contact Type Status
Jun 28, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Axaday
In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 10:19
 Subject: Re: BrickLink will join the LEGO Group
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 10:40
 Subject: Re: BrickLink will join the LEGO Group
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.
 Author: Andrsv View Messages Posted By Andrsv
 Posted: Nov 26, 2019 14:12
 Subject: Re: BrickLink will join the LEGO Group
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Andrsv (271)

Location:  Norway, Rogaland
Member Since Contact Type Status
Jun 23, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: AV bricks and sets
In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

+1 agree

Terms will change, hopefully to the better
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 15:12
 Subject: Re: BrickLink will join the LEGO Group
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

Not sure where all your optimism comes from. There is a saying, "the devil you
know is better than the devil you don't know". I think that applies 100%
here. You can come up with all kinds of great things this acquisition might mean
for bricklink, but that is coloured by the fact that you want this to be positive.
I do too, but I can't help thinking it's not. The fact is that we don't
know. All we really know is that we are about to get new corporate owners. LEGO
doesn't need bricklink. They already sell parts, they already have the Ideas
line that AFOL-gate copied and they already have brick software. It really doesn't
make sense for them to buy bricklink unless it's to end the competition.
LEGO has a history of trying new things for 2-3 years and then abandoning them.
Just look at how they do LEGO themes - it's a mindset. I'm not sure we
can trust that LEGO will keep bricklink going after the initial excitement wears
off. If LEGO has a bad financial year would bricklink now be the first thing
on the chopping block?
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 15:40
 Subject: Re: BrickLink will join the LEGO Group
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

Not sure where all your optimism comes from. There is a saying, "the devil you
know is better than the devil you don't know". I think that applies 100%
here. You can come up with all kinds of great things this acquisition might mean
for bricklink, but that is coloured by the fact that you want this to be positive.
I do too, but I can't help thinking it's not. The fact is that we don't
know.

Actually no, I tend to be pessimist. I honestly believe this isn't bad if
I look at the plain facts.

  All we really know is that we are about to get new corporate owners. LEGO
doesn't need bricklink.

They absolutely do, customer service is referring people to Bricklink a lot of
the time. They are very lucky to have Bricklink, because 1. it provides service
and parts that they cannot because it is not economically viable for them and
2. it is a prerequisite for the AFOL hobby. The AFOL hobby would disappear without
Bricklink, because there will be neither a good source for parts nor a way to
afford all these massive creations and collections.

  They already sell parts,

Just a few

   they already have the Ideas
line that AFOL-gate copied and they already have brick software. It really doesn't
make sense for them to buy bricklink unless it's to end the competition.

If they can end competition by not needing Bricklink, they could do that without
buying Bricklink. They could just do the part selling by themselves and make
Bricklink obsolete and disappear. That would save them a lot of money of this
whole purchase. It doesn't make sense to try to suppress all of the aftermarkets
unless they constantly go around the globe killing all webshops and platforms
they find, but they will keep popping up. Also it would be more effective to
start a legal war, making life difficult for all reselling across the board,
rather than targeting 1 platform and sacrifice money on buying and killing it,
only for the users to move somewhere else, until they tire of the hobby entirely.

  LEGO has a history of trying new things for 2-3 years and then abandoning them.
Just look at how they do LEGO themes - it's a mindset. I'm not sure we
can trust that LEGO will keep bricklink going after the initial excitement wears
off. If LEGO has a bad financial year would bricklink now be the first thing
on the chopping block?

I think the growing awareness of Bricklink and the AFOL community has been a
very steady gradual process. They have started to acknowledge AFOLs more and
more and probably try to make the AFOL market grow by all AFOL aimed sets and
parts (such as modular buildings and all the Classic Space referenced parts).
I think LEGO is very serious about the grand scheme of things. This is not just
a theme or a whim. It is really a major decision to acknowledge this part of
the market.

Anyway we can look at it in a very simple way:

1. Buying loose parts is essential for the AFOL hobby. Accept?
2. Lego does not want to kill the AFOL market. Accept?
3. Lego does not want to do the part selling (otherwise, why not compete Bricklink
out of existence. Buying it means acknowledging it). Accept?
4. Someone else needs to do the part selling
5. Could it be that they really just want to buy Bricklink just to have
that base covered and want it to thrive? It doesn't seem unlikely to me at
all
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 15:58
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 237 times
 Topic: Announce
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

Not sure where all your optimism comes from. There is a saying, "the devil you
know is better than the devil you don't know". I think that applies 100%
here. You can come up with all kinds of great things this acquisition might mean
for bricklink, but that is coloured by the fact that you want this to be positive.
I do too, but I can't help thinking it's not. The fact is that we don't
know.

Actually no, I tend to be pessimist. I honestly believe this isn't bad if
I look at the plain facts.

  All we really know is that we are about to get new corporate owners. LEGO
doesn't need bricklink.

They absolutely do, customer service is referring people to Bricklink a lot of
the time. They are very lucky to have Bricklink, because 1. it provides service
and parts that they cannot because it is not economically viable for them and
2. it is a prerequisite for the AFOL hobby. The AFOL hobby would disappear without
Bricklink, because there will be neither a good source for parts nor a way to
afford all these massive creations and collections.

  They already sell parts,

Just a few

   they already have the Ideas
line that AFOL-gate copied and they already have brick software. It really doesn't
make sense for them to buy bricklink unless it's to end the competition.

If they can end competition by not needing Bricklink, they could do that without
buying Bricklink. They could just do the part selling by themselves and make
Bricklink obsolete and disappear. That would save them a lot of money of this
whole purchase. It doesn't make sense to try to suppress all of the aftermarkets
unless they constantly go around the globe killing all webshops and platforms
they find, but they will keep popping up. Also it would be more effective to
start a legal war, making life difficult for all reselling across the board,
rather than targeting 1 platform and sacrifice money on buying and killing it,
only for the users to move somewhere else, until they tire of the hobby entirely.

  LEGO has a history of trying new things for 2-3 years and then abandoning them.
Just look at how they do LEGO themes - it's a mindset. I'm not sure we
can trust that LEGO will keep bricklink going after the initial excitement wears
off. If LEGO has a bad financial year would bricklink now be the first thing
on the chopping block?

I think the growing awareness of Bricklink and the AFOL community has been a
very steady gradual process. They have started to acknowledge AFOLs more and
more and probably try to make the AFOL market grow by all AFOL aimed sets and
parts (such as modular buildings and all the Classic Space referenced parts).
I think LEGO is very serious about the grand scheme of things. This is not just
a theme or a whim. It is really a major decision to acknowledge this part of
the market.

Anyway we can look at it in a very simple way:

1. Buying loose parts is essential for the AFOL hobby. Accept?

Agree

  2. Lego does not want to kill the AFOL market. Accept?

Agree

  3. Lego does not want to do the part selling (otherwise, why not compete Bricklink
out of existence. Buying it means acknowledging it). Accept?

Don't agree, they do sell parts - most people (not afols) buying parts go
to LEGO, not bricklink

  4. Someone else needs to do the part selling

Don't agree otherwise they would not currently sell parts

  5. Could it be that they really just want to buy Bricklink just to have
that base covered and want it to thrive? It doesn't seem unlikely to me at
all

But for all those reasons, WHY buy bricklink? They could keep things status quo
if they liked it that way. Why take on the headache of managing BL? I can see
only two reasons, the eventual shuttering of the site or bricklink was not as
profitable as we think and they bought it at a deep discount. AFOL-gate may have
had a role to play there. I don't think companies buy other businesses to
acknowledge a growing (small) community of users.

I want to like this, but my spidey senses are tingling - I think a lot of other
buyers/sellers spidey senses are tingling too.
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 16:14
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 95 times
 Topic: Announce
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

Not sure where all your optimism comes from. There is a saying, "the devil you
know is better than the devil you don't know". I think that applies 100%
here. You can come up with all kinds of great things this acquisition might mean
for bricklink, but that is coloured by the fact that you want this to be positive.
I do too, but I can't help thinking it's not. The fact is that we don't
know.

Actually no, I tend to be pessimist. I honestly believe this isn't bad if
I look at the plain facts.

  All we really know is that we are about to get new corporate owners. LEGO
doesn't need bricklink.

They absolutely do, customer service is referring people to Bricklink a lot of
the time. They are very lucky to have Bricklink, because 1. it provides service
and parts that they cannot because it is not economically viable for them and
2. it is a prerequisite for the AFOL hobby. The AFOL hobby would disappear without
Bricklink, because there will be neither a good source for parts nor a way to
afford all these massive creations and collections.

  They already sell parts,

Just a few

   they already have the Ideas
line that AFOL-gate copied and they already have brick software. It really doesn't
make sense for them to buy bricklink unless it's to end the competition.

If they can end competition by not needing Bricklink, they could do that without
buying Bricklink. They could just do the part selling by themselves and make
Bricklink obsolete and disappear. That would save them a lot of money of this
whole purchase. It doesn't make sense to try to suppress all of the aftermarkets
unless they constantly go around the globe killing all webshops and platforms
they find, but they will keep popping up. Also it would be more effective to
start a legal war, making life difficult for all reselling across the board,
rather than targeting 1 platform and sacrifice money on buying and killing it,
only for the users to move somewhere else, until they tire of the hobby entirely.

  LEGO has a history of trying new things for 2-3 years and then abandoning them.
Just look at how they do LEGO themes - it's a mindset. I'm not sure we
can trust that LEGO will keep bricklink going after the initial excitement wears
off. If LEGO has a bad financial year would bricklink now be the first thing
on the chopping block?

I think the growing awareness of Bricklink and the AFOL community has been a
very steady gradual process. They have started to acknowledge AFOLs more and
more and probably try to make the AFOL market grow by all AFOL aimed sets and
parts (such as modular buildings and all the Classic Space referenced parts).
I think LEGO is very serious about the grand scheme of things. This is not just
a theme or a whim. It is really a major decision to acknowledge this part of
the market.

Anyway we can look at it in a very simple way:

1. Buying loose parts is essential for the AFOL hobby. Accept?

Agree

  2. Lego does not want to kill the AFOL market. Accept?

Agree

  3. Lego does not want to do the part selling (otherwise, why not compete Bricklink
out of existence. Buying it means acknowledging it). Accept?

Don't agree, they do sell parts - most people (not afols) buying parts go
to LEGO, not bricklink

  4. Someone else needs to do the part selling

Don't agree otherwise they would not currently sell parts

  5. Could it be that they really just want to buy Bricklink just to have
that base covered and want it to thrive? It doesn't seem unlikely to me at
all

But for all those reasons, WHY buy bricklink? They could keep things status quo
if they liked it that way. Why take on the headache of managing BL? I can see
only two reasons, the eventual shuttering of the site or bricklink was not as
profitable as we think and they bought it at a deep discount. AFOL-gate may have
had a role to play there. I don't think companies buy other businesses to
acknowledge a growing (small) community of users.

I want to like this, but my spidey senses are tingling - I think a lot of other
buyers/sellers spidey senses are tingling too.

OK; so we established whether LEGO wants to do part selling is where we disagree.

Well... If I look at how many parts they sell, how long it takes to deliver them,
how poorly they pack them.. I just don't feel like they're interested
in it. Also, they already actively block the selling of part of special parts
of sets, probably not to ruin the whole point of buying a set. Special parts
can really be selling points for sets. And LEGO thinks so too - that becomes
clear if you look at how designers talk about sets in these videos ("we got a
special printed part for this set! and this special color!" etc).

And anyway, even if they were interested in part selling and putting us out of
business, the question of why they bought Bricklink remains. Actually, I've
always felt this slight threat of this doom scenario of Bricklink deciding to
be the uber-seller that has it all. But buying Bricklink doesn't bring that
scenario any closer. If anything it looks more like a recognition of Bricklink,
kind of like signing a peace treaty.

So yes. Why buy Bricklink? That remains a good question. Bricklink fuels the
AFOL hobby. AFOLs fuel sales.

Here are some benefits I can think of:

- Having the assurance that Bricklink will work (fix errors, making it stable,
customer service being able to tell customers specifically how to sign up and
how it works, without having to be afraid of changes out of their control)
- Ability to get people more hyped about Lego with some ads or special projects
and contests. Who knows, what if the sum they spent on Bricklink can be earned
back easily by these extra sales? Then it's already worth the purchase
- Upgrading Bricklink (more features, maybe even lower fees? ok, no, I will not
start to be that optimistic ) to draw more people into the AFOL hobby.
Currently there's quite a threshold for people to sign up for platforms like
Bricklink. I have actually guided several people through the process and noticed
how reluctant they were. If LEGO can draw it out of the "nerd zone" and get it
more mainstream and easily accessible, who knows how many more AFOLs they can
make.

Those are just my guesses. I could be wrong, but it's just that it feels
like their story checks out and there's not really something suspicious at
this point... until we know more.
 Author: mfav View Messages Posted By mfav
 Posted: Nov 26, 2019 16:19
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 94 times
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mfav (173)

Location:  USA, Vermont
Member Since Contact Type Status
Aug 4, 2010 Contact Member Buyer
Buying Privileges - OK
http://v4ei.com/mini-fig-ure-outer/comics/index.php
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 16:24
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 80 times
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
In Announce, mfav writes:
  http://v4ei.com/mini-fig-ure-outer/comics/index.php

LOL

I think I'll soon change my avatar to a minifig so your comics will look
even better
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 16:25
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 74 times
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, mfav writes:
  http://v4ei.com/mini-fig-ure-outer/comics/index.php

YES, I made it! (sort of)
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 26, 2019 16:23
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 71 times
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

Not sure where all your optimism comes from. There is a saying, "the devil you
know is better than the devil you don't know". I think that applies 100%
here. You can come up with all kinds of great things this acquisition might mean
for bricklink, but that is coloured by the fact that you want this to be positive.
I do too, but I can't help thinking it's not. The fact is that we don't
know.

Actually no, I tend to be pessimist. I honestly believe this isn't bad if
I look at the plain facts.

  All we really know is that we are about to get new corporate owners. LEGO
doesn't need bricklink.

They absolutely do, customer service is referring people to Bricklink a lot of
the time. They are very lucky to have Bricklink, because 1. it provides service
and parts that they cannot because it is not economically viable for them and
2. it is a prerequisite for the AFOL hobby. The AFOL hobby would disappear without
Bricklink, because there will be neither a good source for parts nor a way to
afford all these massive creations and collections.

  They already sell parts,

Just a few

   they already have the Ideas
line that AFOL-gate copied and they already have brick software. It really doesn't
make sense for them to buy bricklink unless it's to end the competition.

If they can end competition by not needing Bricklink, they could do that without
buying Bricklink. They could just do the part selling by themselves and make
Bricklink obsolete and disappear. That would save them a lot of money of this
whole purchase. It doesn't make sense to try to suppress all of the aftermarkets
unless they constantly go around the globe killing all webshops and platforms
they find, but they will keep popping up. Also it would be more effective to
start a legal war, making life difficult for all reselling across the board,
rather than targeting 1 platform and sacrifice money on buying and killing it,
only for the users to move somewhere else, until they tire of the hobby entirely.

  LEGO has a history of trying new things for 2-3 years and then abandoning them.
Just look at how they do LEGO themes - it's a mindset. I'm not sure we
can trust that LEGO will keep bricklink going after the initial excitement wears
off. If LEGO has a bad financial year would bricklink now be the first thing
on the chopping block?

I think the growing awareness of Bricklink and the AFOL community has been a
very steady gradual process. They have started to acknowledge AFOLs more and
more and probably try to make the AFOL market grow by all AFOL aimed sets and
parts (such as modular buildings and all the Classic Space referenced parts).
I think LEGO is very serious about the grand scheme of things. This is not just
a theme or a whim. It is really a major decision to acknowledge this part of
the market.

Anyway we can look at it in a very simple way:

1. Buying loose parts is essential for the AFOL hobby. Accept?

Agree

  2. Lego does not want to kill the AFOL market. Accept?

Agree

  3. Lego does not want to do the part selling (otherwise, why not compete Bricklink
out of existence. Buying it means acknowledging it). Accept?

Don't agree, they do sell parts - most people (not afols) buying parts go
to LEGO, not bricklink

  4. Someone else needs to do the part selling

Don't agree otherwise they would not currently sell parts

  5. Could it be that they really just want to buy Bricklink just to have
that base covered and want it to thrive? It doesn't seem unlikely to me at
all

But for all those reasons, WHY buy bricklink? They could keep things status quo
if they liked it that way. Why take on the headache of managing BL? I can see
only two reasons, the eventual shuttering of the site or bricklink was not as
profitable as we think and they bought it at a deep discount. AFOL-gate may have
had a role to play there. I don't think companies buy other businesses to
acknowledge a growing (small) community of users.

I want to like this, but my spidey senses are tingling - I think a lot of other
buyers/sellers spidey senses are tingling too.

OK; so we established whether LEGO wants to do part selling is where we disagree.

Well... If I look at how many parts they sell, how long it takes to deliver them,
how poorly they pack them.. I just don't feel like they're interested
in it. Also, they already actively block the selling of part of special parts
of sets, probably not to ruin the whole point of buying a set. Special parts
can really be selling points for sets. And LEGO thinks so too - that becomes
clear if you look at how designers talk about sets in these videos ("we got a
special printed part for this set! and this special color!" etc).

And anyway, even if they were interested in part selling and putting us out of
business, the question of why they bought Bricklink remains. Actually, I've
always felt this slight threat of this doom scenario of Bricklink deciding to
be the uber-seller that has it all. But buying Bricklink doesn't bring that
scenario any closer. If anything it looks more like a recognition of Bricklink,
kind of like signing a peace treaty.

So yes. Why buy Bricklink? That remains a good question. Bricklink fuels the
AFOL hobby. AFOLs fuel sales.

Here are some benefits I can think of:

- Having the assurance that Bricklink will work (fix errors, making it stable,
customer service being able to tell customers specifically how to sign up and
how it works, without having to be afraid of changes out of their control)
- Ability to get people more hyped about Lego with some ads or special projects
and contests. Who knows, what if the sum they spent on Bricklink can be earned
back easily by these extra sales? Then it's already worth the purchase
- Upgrading Bricklink (more features, maybe even lower fees? ok, no, I will not
start to be that optimistic ) to draw more people into the AFOL hobby.
Currently there's quite a threshold for people to sign up for platforms like
Bricklink. I have actually guided several people through the process and noticed
how reluctant they were. If LEGO can draw it out of the "nerd zone" and get it
more mainstream and easily accessible, who knows how many more AFOLs they can
make.

Those are just my guesses. I could be wrong, but it's just that it feels
like their story checks out and there's not really something suspicious at
this point... until we know more.

Good debate. I appreciate your points. I really hope this turns out well for
BL sellers/buyers. But...
 
 Author: axaday View Messages Posted By axaday
 Posted: Nov 26, 2019 16:17
 Subject: Re: BrickLink will join the LEGO Group
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axaday (4023)

Location:  USA, Oklahoma
Member Since Contact Type Status
Jun 28, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Axaday
In Announce, gogogovro writes:
  But for all those reasons, WHY buy bricklink? They could keep things status quo
if they liked it that way. Why take on the headache of managing BL? I can see
only two reasons, the eventual shuttering of the site or bricklink was not as
profitable as we think and they bought it at a deep discount. AFOL-gate may have
had a role to play there. I don't think companies buy other businesses to
acknowledge a growing (small) community of users.


I don't know what to say other than that I just don't think you understand.

I don't think they are going to manage Bricklink very much. I hope they'll
do some investment to shore it up. But I think they mostly want credit for what
it does. I expect the forum will expand to be a discussion forum for all things
LEGO. Technically it has been, but mostly it is just sellers talking about selling
and catalog and BL policies. It will become the place for adult Lego fans to
get news and discuss it.

You think most people buying piece by piece go straight to Lego instead of Bricklink,
but I don't think you're right. They prices there are high and the selection
is spotty. I think they have mainly failed at that and would rather Bricklink
do the lifting. They may even have Bricklink sellers do some customer service
fulfillment. Wouldn't you like to get your missing parts next day because
Bricklink has 1000 little fulfillment centers around the world? And rather than
having an antagonistic relationship with resellers (that I've never understood),
Lego might actually have incentives for Bricklink sellers that meet their criteria.
Bricklink exclusives?

The bottom line to me is that I don't see what motive they could have for
shutting Bricklink down. Everything sold on Bricklink was manufactured and bought
from them. Bricklink raises the demand for their products.
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 26, 2019 16:34
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 90 times
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In Announce, axaday writes:
  […]
They may even have Bricklink sellers do some customer service
fulfillment. Wouldn't you like to get your missing parts next day because
Bricklink has 1000 little fulfillment centers around the world?

I’ve a hard time seeing TLG “uberizing” parts replacement with BLers, even 100%
high-feedback-count BLers.
 Author: edeevo View Messages Posted By edeevo
 Posted: Nov 26, 2019 16:30
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 89 times
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edeevo (6172)

Location:  USA, California
Member Since Contact Type Status Collage
Dec 12, 2003 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
View Collage Pic
Store Closed Store: Lucky Eds Good Ol Bricks
In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

Not sure where all your optimism comes from. There is a saying, "the devil you
know is better than the devil you don't know". I think that applies 100%
here. You can come up with all kinds of great things this acquisition might mean
for bricklink, but that is coloured by the fact that you want this to be positive.
I do too, but I can't help thinking it's not. The fact is that we don't
know.

Actually no, I tend to be pessimist. I honestly believe this isn't bad if
I look at the plain facts.

  All we really know is that we are about to get new corporate owners. LEGO
doesn't need bricklink.

They absolutely do, customer service is referring people to Bricklink a lot of
the time. They are very lucky to have Bricklink, because 1. it provides service
and parts that they cannot because it is not economically viable for them and
2. it is a prerequisite for the AFOL hobby. The AFOL hobby would disappear without
Bricklink, because there will be neither a good source for parts nor a way to
afford all these massive creations and collections.

  They already sell parts,

Just a few

   they already have the Ideas
line that AFOL-gate copied and they already have brick software. It really doesn't
make sense for them to buy bricklink unless it's to end the competition.

If they can end competition by not needing Bricklink, they could do that without
buying Bricklink. They could just do the part selling by themselves and make
Bricklink obsolete and disappear. That would save them a lot of money of this
whole purchase. It doesn't make sense to try to suppress all of the aftermarkets
unless they constantly go around the globe killing all webshops and platforms
they find, but they will keep popping up. Also it would be more effective to
start a legal war, making life difficult for all reselling across the board,
rather than targeting 1 platform and sacrifice money on buying and killing it,
only for the users to move somewhere else, until they tire of the hobby entirely.

  LEGO has a history of trying new things for 2-3 years and then abandoning them.
Just look at how they do LEGO themes - it's a mindset. I'm not sure we
can trust that LEGO will keep bricklink going after the initial excitement wears
off. If LEGO has a bad financial year would bricklink now be the first thing
on the chopping block?

I think the growing awareness of Bricklink and the AFOL community has been a
very steady gradual process. They have started to acknowledge AFOLs more and
more and probably try to make the AFOL market grow by all AFOL aimed sets and
parts (such as modular buildings and all the Classic Space referenced parts).
I think LEGO is very serious about the grand scheme of things. This is not just
a theme or a whim. It is really a major decision to acknowledge this part of
the market.

Anyway we can look at it in a very simple way:

1. Buying loose parts is essential for the AFOL hobby. Accept?

Agree

  2. Lego does not want to kill the AFOL market. Accept?

Agree

  3. Lego does not want to do the part selling (otherwise, why not compete Bricklink
out of existence. Buying it means acknowledging it). Accept?

Don't agree, they do sell parts - most people (not afols) buying parts go
to LEGO, not bricklink

  4. Someone else needs to do the part selling

Don't agree otherwise they would not currently sell parts

  5. Could it be that they really just want to buy Bricklink just to have
that base covered and want it to thrive? It doesn't seem unlikely to me at
all

But for all those reasons, WHY buy bricklink? They could keep things status quo
if they liked it that way. Why take on the headache of managing BL? I can see
only two reasons, the eventual shuttering of the site or bricklink was not as
profitable as we think and they bought it at a deep discount. AFOL-gate may have
had a role to play there. I don't think companies buy other businesses to
acknowledge a growing (small) community of users.

I want to like this, but my spidey senses are tingling - I think a lot of other
buyers/sellers spidey senses are tingling too.

It seems to me that the answer to this is numbers...

...with the purchase of Bricklink, LEGO is essentially buying a backlog of all
the selling numbers (prices, amounts, etc.) of new and used parts that have sold
over the last several years in the second-hand market; and LEGO can use those
numbers in any number of ways to truly benefit the company (ex: a particular
part has been selling for a crazy amount that LEGO no longer produces? LEGO can
begin to create that particular part and incorporate it into newer sets)


So I look at this purchase as the purchase of market research, pure and simple;
and if the site improves(!) and AFOLs are happy with the changes (& non-changes)
that will undoubtedly occur, the perception (in time) will be that this purchase
was (in a sense) a grand gesture of the LEGO Company to enable a symbiotic relationship
with the people that continue to support and enjoy the toy that said company
produces... all while continuing second-hand market research of the parts and
sets that the company produces... and if that is even remotely true, then it
would actually be extremely beneficial for the LEGO Company to not only keep
Bricklink functioning as it has been, but also enabling the site to expand and
grow would provide even more overall benefits (more Buyers/Sellers equals more
market research)… the company has the resources to do this, so I have no doubt
that it is a possibility, and I can honestly say I am optimistic at the prospect...


Life is Good.
~Ed.
 Author: celloguy View Messages Posted By celloguy
 Posted: Nov 27, 2019 01:32
 Subject: Re: BrickLink will join the LEGO Group
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celloguy (622)

Location:  United Kingdom, England
Member Since Contact Type Status
Jan 18, 2015 Contact Member Buyer
Buying Privileges - OK
In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, Teup writes:
  In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I would say: Yes In your examples it's about buying competitors, companies
to get rid of. But this is a very special case, where a company buys a company
that actually makes part of their own business possible in the first place. Without
Bricklink, the whole AFOL hobby is just unrealistic. Bye bye to that part of
the market if they kill it, or even try to squeeze more money out of it. I think
LEGO genuinely sees the value of Bricklink, both for all of us but also just
for their own business.

Not sure where all your optimism comes from. There is a saying, "the devil you
know is better than the devil you don't know". I think that applies 100%
here. You can come up with all kinds of great things this acquisition might mean
for bricklink, but that is coloured by the fact that you want this to be positive.
I do too, but I can't help thinking it's not. The fact is that we don't
know.

Actually no, I tend to be pessimist. I honestly believe this isn't bad if
I look at the plain facts.

  All we really know is that we are about to get new corporate owners. LEGO
doesn't need bricklink.

They absolutely do, customer service is referring people to Bricklink a lot of
the time. They are very lucky to have Bricklink, because 1. it provides service
and parts that they cannot because it is not economically viable for them and
2. it is a prerequisite for the AFOL hobby. The AFOL hobby would disappear without
Bricklink, because there will be neither a good source for parts nor a way to
afford all these massive creations and collections.

  They already sell parts,

Just a few

   they already have the Ideas
line that AFOL-gate copied and they already have brick software. It really doesn't
make sense for them to buy bricklink unless it's to end the competition.

If they can end competition by not needing Bricklink, they could do that without
buying Bricklink. They could just do the part selling by themselves and make
Bricklink obsolete and disappear. That would save them a lot of money of this
whole purchase. It doesn't make sense to try to suppress all of the aftermarkets
unless they constantly go around the globe killing all webshops and platforms
they find, but they will keep popping up. Also it would be more effective to
start a legal war, making life difficult for all reselling across the board,
rather than targeting 1 platform and sacrifice money on buying and killing it,
only for the users to move somewhere else, until they tire of the hobby entirely.

  LEGO has a history of trying new things for 2-3 years and then abandoning them.
Just look at how they do LEGO themes - it's a mindset. I'm not sure we
can trust that LEGO will keep bricklink going after the initial excitement wears
off. If LEGO has a bad financial year would bricklink now be the first thing
on the chopping block?

I think the growing awareness of Bricklink and the AFOL community has been a
very steady gradual process. They have started to acknowledge AFOLs more and
more and probably try to make the AFOL market grow by all AFOL aimed sets and
parts (such as modular buildings and all the Classic Space referenced parts).
I think LEGO is very serious about the grand scheme of things. This is not just
a theme or a whim. It is really a major decision to acknowledge this part of
the market.

Anyway we can look at it in a very simple way:

1. Buying loose parts is essential for the AFOL hobby. Accept?

Agree

  2. Lego does not want to kill the AFOL market. Accept?

Agree

  3. Lego does not want to do the part selling (otherwise, why not compete Bricklink
out of existence. Buying it means acknowledging it). Accept?

Don't agree, they do sell parts - most people (not afols) buying parts go
to LEGO, not bricklink

  4. Someone else needs to do the part selling

Don't agree otherwise they would not currently sell parts

  5. Could it be that they really just want to buy Bricklink just to have
that base covered and want it to thrive? It doesn't seem unlikely to me at
all

But for all those reasons, WHY buy bricklink? They could keep things status quo
if they liked it that way. Why take on the headache of managing BL? I can see
only two reasons, the eventual shuttering of the site or bricklink was not as
profitable as we think and they bought it at a deep discount. AFOL-gate may have
had a role to play there. I don't think companies buy other businesses to
acknowledge a growing (small) community of users.

I want to like this, but my spidey senses are tingling - I think a lot of other
buyers/sellers spidey senses are tingling too.

Hello! Sorry a bit off topic here, but why do you refer to it as AFOL-gate? What
was the controversy? Tried searching the forum and very few posts come up with
this search term! (Mostly this thread!)
 Author: DeLuca View Messages Posted By DeLuca
 Posted: Nov 27, 2019 01:36
 Subject: Re: BrickLink will join the LEGO Group
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DeLuca (164)

Location:  USA, Virginia
Member Since Contact Type Status
Jan 2, 2004 Contact Member Buyer
Buying Privileges - OK
In Announce, celloguy writes:
  Hello! Sorry a bit off topic here, but why do you refer to it as AFOL-gate? What
was the controversy? Tried searching the forum and very few posts come up with
this search term! (Mostly this thread!)


IIRC, there were some shipping/supply problems with the AFOL Designer Program.
 Author: gogogovro View Messages Posted By gogogovro
 Posted: Nov 28, 2019 16:00
 Subject: Re: BrickLink will join the LEGO Group
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gogogovro (555)

Location:  Canada, Ontario
Member Since Contact Type Status
Mar 21, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricker King
In Announce, DeLuca writes:
  In Announce, celloguy writes:
  Hello! Sorry a bit off topic here, but why do you refer to it as AFOL-gate? What
was the controversy? Tried searching the forum and very few posts come up with
this search term! (Mostly this thread!)


IIRC, there were some shipping/supply problems with the AFOL Designer Program.

My opinion only... BL seriously over extended themselves in the AFOL Designer
Program and it led to its eventual sale to LEGO.
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Nov 28, 2019 16:14
 Subject: Re: BrickLink will join the LEGO Group
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yorbrick (703)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 11, 2011 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Yorbricks
  
  IIRC, there were some shipping/supply problems with the AFOL Designer Program.

My opinion only... BL seriously over extended themselves in the AFOL Designer
Program and it led to its eventual sale to LEGO.

They may well have overstretched themselves, but it might well have been this
program that lead to LEGO thinking that BL was worthwhile buying. It will be
interesting to see if further similar programs go ahead if the orders are manually
packaged in the same way or if they are brought in-house (to LEGO's house).
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 28, 2019 16:25
 Subject: Re: BrickLink will join the LEGO Group
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In Announce, yorbrick writes:
  
  
  IIRC, there were some shipping/supply problems with the AFOL Designer Program.

My opinion only... BL seriously over extended themselves in the AFOL Designer
Program and it led to its eventual sale to LEGO.

They may well have overstretched themselves, but it might well have been this
program that lead to LEGO thinking that BL was worthwhile buying.

Yes, and a last ditch effort to bring cash.

   It will be
interesting to see if further similar programs go ahead if the orders are manually
packaged in the same way or if they are brought in-house (to LEGO's house).

Well, that would at least solve the shipping and customs problems.
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Nov 28, 2019 16:46
 Subject: Re: BrickLink will join the LEGO Group
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yorbrick (703)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 11, 2011 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Yorbricks
  
   It will be
interesting to see if further similar programs go ahead if the orders are manually
packaged in the same way or if they are brought in-house (to LEGO's house).

Well, that would at least solve the shipping and customs problems.

Yeah, I didn't buy any of the last round simply due to customs fees - that
made the sets very unattractive in price (at least if you wanted to build them).
 Author: axaday View Messages Posted By axaday
 Posted: Nov 26, 2019 10:41
 Subject: Re: BrickLink will join the LEGO Group
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axaday (4023)

Location:  USA, Oklahoma
Member Since Contact Type Status
Jun 28, 2005 Contact Member Seller
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Store: Axaday
In Announce, gogogovro writes:
  In Announce, axaday writes:
  In Announce, gogogovro writes:
  One thing for sellers to ponder is... LEGO already sells parts successfully.
Huh.

Do you think LEGO has seen us as a dangerous competitor?

I think buyouts like this this happen quite frequently in the business world.
A corporation buys out a smaller business, take what they want and then shutter
the original business. Hoping this is not what is happening here. Just saying
this has happened to other businesses.. at least from what I’ve seen in the movies.
Are my concerns unfounded?

I can't tell you your concerns are unfounded. But I believe they are. What
you've seen in movies happens sometimes in real life. A smaller business
has a valuable brand name or a new patent that will make them a problem, so the
larger business scoops them up just to get that and throws everything else in
the garbage.

But what does Bricklink have that LEGO wants? It isn't the 1999 technology.
It isn't the catalog that is open source. It's the thriving peer-to-peer
marketplace. And they could have made their own. Brickowl did. They want the
one that is already established and operating. That's the only thing that
Bricklink has that is worth their buying. And it's the thing that we want
it to be. So I think there is good reason for hope.
 Author: Steineflut View Messages Posted By Steineflut
 Posted: Nov 26, 2019 08:50
 Subject: Re: BrickLink will join the LEGO Group
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Steineflut (3952)

Location:  Germany, Nordrhein-Westfalen
Member Since Contact Type Status
May 31, 2012 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Steineflut CLEARANCE SALE
Both statements don't really mention the sellers which is worrying. Yes,
we all love the AFOL community but if being a seller pays your bills, it is now
time to get a little nervous.

Now, what if LEGO puts their parts shop here? That might be awesome for the buyers
because you have basically endless supply from the one shop that actually produces
the parts and can produce them on demand. They can cut prices if they want to
and once they check the data, they could actually produce the high-demand end
of life super rare parts whenever they want to.
And while that is great for the buyers for some time, it means that a lot of
shops might go out of business. No one here can compete with LEGO if LEGO really
tries. And we know that LEGO doesn't care about the aftermarket or we wouldn't
have seen a comeback of the Taj Mahal etc...

How certain are we that this won't happen? Maybe not... probably not... but
who knows?

Maybe everything will be awesome, maybe not....
 Author: legocastle View Messages Posted By legocastle
 Posted: Nov 26, 2019 09:01
 Subject: Re: BrickLink will join the LEGO Group
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legocastle (31376)

Location:  Germany, Niedersachsen
Member Since Contact Type Status
Jan 6, 2004 Contact Member Seller
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Store: BRUNOS-BRICK-DEPOT up 50%
We also a little nervous...........
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 09:34
 Subject: Re: BrickLink will join the LEGO Group
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
In Announce, Steineflut writes:
  Both statements don't really mention the sellers which is worrying. Yes,
we all love the AFOL community but if being a seller pays your bills, it is now
time to get a little nervous.

Now, what if LEGO puts their parts shop here? That might be awesome for the buyers
because you have basically endless supply from the one shop that actually produces
the parts and can produce them on demand. They can cut prices if they want to
and once they check the data, they could actually produce the high-demand end
of life super rare parts whenever they want to.
And while that is great for the buyers for some time, it means that a lot of
shops might go out of business. No one here can compete with LEGO if LEGO really
tries. And we know that LEGO doesn't care about the aftermarket or we wouldn't
have seen a comeback of the Taj Mahal etc...

How certain are we that this won't happen? Maybe not... probably not... but
who knows?

Maybe everything will be awesome, maybe not....

Read it again, they actually do mention the sellers and that they don't want
to ruin the business. Also look here:

https://brickset.com/article/47293/the-lego-group-acquires-bricklink?fbclid=IwAR0kxQu28l0rvuS1syIDYLN-8UEKneLjqlhEA3fs1WQj0vMt6Wg5rMSkAbw#.Xd0h70X7WX0.facebook

I think they see Bricklink as a great facility, the lubricant for the Lego hobby,
not as a money making scheme. This is also evident from how customer service
usually refers customers to Bricklink when they can't offer the right parts.
I could be entirely wrong but at this point, with the given information, I see
no reason for sellers to freak out.
 Author: kennard42 View Messages Posted By kennard42
 Posted: Nov 26, 2019 15:38
 Subject: Re: BrickLink will join the LEGO Group
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kennard42 (3321)

Location:  USA, Michigan
Member Since Contact Type Status
Feb 4, 2001 Contact Member Seller
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Store: Ken's Brickyard
In Announce, Teup writes:
  In Announce, Steineflut writes:
  Both statements don't really mention the sellers which is worrying. Yes,
we all love the AFOL community but if being a seller pays your bills, it is now
time to get a little nervous.

Now, what if LEGO puts their parts shop here? That might be awesome for the buyers
because you have basically endless supply from the one shop that actually produces
the parts and can produce them on demand. They can cut prices if they want to
and once they check the data, they could actually produce the high-demand end
of life super rare parts whenever they want to.
And while that is great for the buyers for some time, it means that a lot of
shops might go out of business. No one here can compete with LEGO if LEGO really
tries. And we know that LEGO doesn't care about the aftermarket or we wouldn't
have seen a comeback of the Taj Mahal etc...

How certain are we that this won't happen? Maybe not... probably not... but
who knows?

Maybe everything will be awesome, maybe not....

Read it again, they actually do mention the sellers and that they don't want
to ruin the business. Also look here:

https://brickset.com/article/47293/the-lego-group-acquires-bricklink?fbclid=IwAR0kxQu28l0rvuS1syIDYLN-8UEKneLjqlhEA3fs1WQj0vMt6Wg5rMSkAbw#.Xd0h70X7WX0.facebook

I think they see Bricklink as a great facility, the lubricant for the Lego hobby,
not as a money making scheme. This is also evident from how customer service
usually refers customers to Bricklink when they can't offer the right parts.
I could be entirely wrong but at this point, with the given information, I see
no reason for sellers to freak out.

Lubricating (growing) the community I assume is part of it, but in the end, they
could easily crank up fees, add restrictions, impose corporate ideas and really
wreck this for the small seller... quite easily.
 Author: edeevo View Messages Posted By edeevo
 Posted: Nov 26, 2019 08:51
 Subject: Re: BrickLink will join the LEGO Group
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edeevo (6172)

Location:  USA, California
Member Since Contact Type Status Collage
Dec 12, 2003 Contact Member Seller
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View Collage Pic
Store Closed Store: Lucky Eds Good Ol Bricks
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team

...I'm not exactly sure how this changes things for Bricklink going forward
(as that remains to be seen); but I must admit, considering the issues over the
last few years, I am cautiously optimistic...

Life is Good.
~Ed.
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 26, 2019 08:54
 Subject: Re: BrickLink will join the LEGO Group
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

Wow, I checked my calendar twice: no it’s not April 1st!

Also, does TLG get a Brick Friday discount on the purchase?


  […]
So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans. […]

Well I certainly hope TLG will work on modernizing the website… but not by dumbing
it down too much either.
(And if the latest lego.com is to be an example, don’t try to translate it.)

Can’t wait to know more.
 Author: WoutR View Messages Posted By WoutR
 Posted: Nov 26, 2019 14:36
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WoutR (692)

Location:  Netherlands, Zuid-Holland
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Mar 8, 2011 Contact Member Buyer
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In Announce, SylvainLS writes:
  In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

Wow, I checked my calendar twice: no it’s not April 1st!

So did I! It is true... it is not April 1st today!

  (...)
 Author: echogamer View Messages Posted By echogamer
 Posted: Nov 26, 2019 09:01
 Subject: Re: BrickLink will join the LEGO Group
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echogamer (2)

Location:  USA, Georgia
Member Since Contact Type Status
Mar 19, 2017 Contact Member Buyer
Buying Privileges - OK
So sad!!!! So sad!!!! So sad!!!! So sad!!!! Why, LEGO has too many rules. LEGO
shuts down too many things….. LEGO as a company has never been TRUSTWORTHY or
DEPENDABLE.. So the fact they sell new sets the day after Christmas shows how
GREEDY they are.

BrickLink was go to place for all my LEGO stuff because it was run by small sellers
and you could find what you wanted at any time. The brick wall at LEGO stores
never have the pieces I want. Bricklink filled that huge hole in the marketplace.

This is a true monopoly and BrickLink will be gone in 5 years. So I guess I should
go start developing the replacement website for brink link. I hope the owners
that sold are set for life, I am sure they are. Congratulations.

But freedom died today, the Empire conquered the last rebellion planet. But there
hope, a few rebel transport ships escaped before the death start destroyed the
planet…

Worst Christmas ever for LEGO. I immediately going to a store and telling them
how PISSED off I am.
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 26, 2019 09:23
 Subject: Re: BrickLink will join the LEGO Group
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In Suggestions, echogamer writes:
  […]
So I guess I should go start developing the replacement website for brink link. […]

Google is your friend.


  I hope the owners that sold are set for life, I am sure they are. […]

He already was.
 Author: dawniel82 View Messages Posted By dawniel82
 Posted: Nov 26, 2019 09:34
 Subject: Re: BrickLink will join the LEGO Group
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dawniel82 (14)

Location:  Portugal
Member Since Contact Type Status
Sep 9, 2016 Contact Member Buyer
Buying Privileges - OK
In Suggestions, echogamer writes:
  So sad!!!! So sad!!!! So sad!!!! So sad!!!! Why, LEGO has too many rules. LEGO
shuts down too many things….. LEGO as a company has never been TRUSTWORTHY or
DEPENDABLE.. So the fact they sell new sets the day after Christmas shows how
GREEDY they are.

BrickLink was go to place for all my LEGO stuff because it was run by small sellers
and you could find what you wanted at any time. The brick wall at LEGO stores
never have the pieces I want. Bricklink filled that huge hole in the marketplace.

This is a true monopoly and BrickLink will be gone in 5 years. So I guess I should
go start developing the replacement website for brink link. I hope the owners
that sold are set for life, I am sure they are. Congratulations.

But freedom died today, the Empire conquered the last rebellion planet. But there
hope, a few rebel transport ships escaped before the death start destroyed the
planet…

Worst Christmas ever for LEGO. I immediately going to a store and telling them
how PISSED off I am.

Thank you for your message, this is exactly how I feel and I'm never buying
anything on bricklink again. I will be waiting for its replacement...
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 09:41
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 156 times
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
In Suggestions, echogamer writes:
  So sad!!!! So sad!!!! So sad!!!! So sad!!!! Why, LEGO has too many rules. LEGO
shuts down too many things….. LEGO as a company has never been TRUSTWORTHY or
DEPENDABLE.. So the fact they sell new sets the day after Christmas shows how
GREEDY they are.

BrickLink was go to place for all my LEGO stuff because it was run by small sellers
and you could find what you wanted at any time. The brick wall at LEGO stores
never have the pieces I want. Bricklink filled that huge hole in the marketplace.

This is a true monopoly and BrickLink will be gone in 5 years. So I guess I should
go start developing the replacement website for brink link. I hope the owners
that sold are set for life, I am sure they are. Congratulations.

But freedom died today, the Empire conquered the last rebellion planet. But there
hope, a few rebel transport ships escaped before the death start destroyed the
planet…

Worst Christmas ever for LEGO. I immediately going to a store and telling them
how PISSED off I am.

So much drama based on the assumption that LEGO bought Bricklink to destroy it.
An assumption that is not based on any evidence. All evidence we do have points
out the opposite: LEGO acknowledges the value that Bricklink has for the Lego
hobby.

Save yourself the stress until things actually start going south..
 Author: d3rr4d0lf View Messages Posted By d3rr4d0lf
 Posted: Nov 26, 2019 11:11
 Subject: Re: BrickLink will join the LEGO Group
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d3rr4d0lf (37)

Location:  Germany, Nordrhein-Westfalen
Member Since Contact Type Status
Nov 15, 2017 Contact Member Buyer
Buying Privileges - OK
You're absolutely right, this is really bad.
TLG will destroy this side, it's a shame.
Best regards from Germany.


In Suggestions, echogamer writes:
  So sad!!!! So sad!!!! So sad!!!! So sad!!!! Why, LEGO has too many rules. LEGO
shuts down too many things….. LEGO as a company has never been TRUSTWORTHY or
DEPENDABLE.. So the fact they sell new sets the day after Christmas shows how
GREEDY they are.

BrickLink was go to place for all my LEGO stuff because it was run by small sellers
and you could find what you wanted at any time. The brick wall at LEGO stores
never have the pieces I want. Bricklink filled that huge hole in the marketplace.

This is a true monopoly and BrickLink will be gone in 5 years. So I guess I should
go start developing the replacement website for brink link. I hope the owners
that sold are set for life, I am sure they are. Congratulations.

But freedom died today, the Empire conquered the last rebellion planet. But there
hope, a few rebel transport ships escaped before the death start destroyed the
planet…

Worst Christmas ever for LEGO. I immediately going to a store and telling them
how PISSED off I am.
 Author: cwl View Messages Posted By cwl
 Posted: Nov 26, 2019 09:06
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 318 times
 Topic: General
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cwl (1905)

Location:  USA, Michigan
Member Since Contact Type Status
Jul 15, 2000 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: CWL's Extras
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team

I would say Brickarms may be going bye bye....

The Brothers Brick:
Will LEGO discontinue sales of custom elements like BrickArms that feature historical
or realistic military themes?
Julia Goldin:
That is a very good question. I think that our vision is that we would want to
stay, from BrickLink, with the vision that Dan the original founder had, which
is, this is really about LEGO and this is about LEGO elements. From that perspective,
you would not see BrickArms and guns and things that are potentially particularly
connected to things like warfare and violence, which is something that we decided
as the LEGO Group we would never support. Those kinds of things we would not
want to see on the platform.
 Author: VandyandtheMtn View Messages Posted By VandyandtheMtn
 Posted: Nov 26, 2019 09:17
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 178 times
 Topic: General
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VandyandtheMtn (76)

Location:  USA, Kentucky
Member Since Contact Type Status
Jun 15, 2018 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Derby City Bricks
Honestly, not sure what to do with this but I would almost guarantee Bricklink
fees are going up in 2020...

In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 09:27
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 126 times
 Topic: General
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
Why? I don't expect that at all. Lego is a party with money, money will
not be the problem anymore, so no need to compromise the marketplace by burdening
its users more. I think they want Bricklink for its functionality and infrastructure,
not for the money it generates.

In General, VandyandtheMtn writes:
  Honestly, not sure what to do with this but I would almost guarantee Bricklink
fees are going up in 2020...

In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 26, 2019 09:42
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 103 times
 Topic: General
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In General, Teup writes:
  Why? I don't expect that at all. Lego is a party with money, money will
not be the problem anymore, so no need to compromise the marketplace by burdening
its users more. I think they want Bricklink for its functionality and infrastructure,

and community


  not for the money it generates.

Julia Goldin (Global Chief Marketing Officer at The LEGO Group) said that fees
won’t change in both Brickset’s and the Brothers Brick’s interviews (and surely
others).
It doesn’t prevent people from saying they will increase fees or close BL in
the comments directly below, so why wouldn’t they say it everywhere else?

It’s a big change. It’s a big shock for everyone. Trying to understand what
it means and what will happen makes for wild guesses and fears.

We just need to temper our guesses and fears. For example by not making assertions
of them. The shock makes it hard.
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Nov 26, 2019 10:12
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 104 times
 Topic: General
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yorbrick (703)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 11, 2011 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Yorbricks
In General, Teup writes:
  Why? I don't expect that at all. Lego is a party with money, money will
not be the problem anymore, so no need to compromise the marketplace by burdening
its users more. I think they want Bricklink for its functionality and infrastructure,
not for the money it generates.

Maybe they want it for the inventories. They don't seem to know what is meant
to be in some older sets!

Lets hope they don't start replacing old inventories with modern parts like
they do on their online database.

At least new inventories should be quick and accurate.
 Author: runner.caller View Messages Posted By runner.caller
 Posted: Nov 26, 2019 09:19
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 327 times
 Topic: Selling
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runner.caller (969)

Location:  USA, South Dakota
Member Since Contact Type Status
Jan 18, 2014 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: A Minifig Galore Store
All I know for sure, is that, selling fees will increase:

Watch for a statement like this.

"We decided to streamline your experience as a seller by introducing a flat 10%
fee instead of that weird 3% for the first $500 tiered nonsense. You're Welcome!"
 Author: QCBricks View Messages Posted By QCBricks
 Posted: Nov 26, 2019 15:53
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 113 times
 Topic: Selling
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QCBricks (12604)

Location:  USA, Arizona
Member Since Contact Type Status
Jan 26, 2010 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Queen Creek Bricks
In Selling, runner.caller writes:
  All I know for sure, is that, selling fees will increase:

Watch for a statement like this.

"We decided to streamline your experience as a seller by introducing a flat 10%
fee instead of that weird 3% for the first $500 tiered nonsense. You're Welcome!"

Sellers demanded simple and this is more simple for sellers to understand
 Author: julencin2000 View Messages Posted By julencin2000
 Posted: Nov 26, 2019 18:01
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 64 times
 Topic: Selling
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julencin2000 (17)

Location:  Spain, Madrid
Member Since Contact Type Status Collage
Mar 31, 2006 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
View Collage Pic
Store Closed Store: THE HOUSE OF MING
In Selling, runner.caller writes:
  All I know for sure, is that, selling fees will increase:

Watch for a statement like this.

"We decided to streamline your experience as a seller by introducing a flat 10%
fee instead of that weird 3% for the first $500 tiered nonsense. You're Welcome!"

Hear, hear, man.
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 09:31
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 164 times
 Topic: Announce
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
If everything that LEGO is saying about it is true, then that is great news.
I like how they acknowledge the AFOLs, the buyers and the sellers.
We don't know yet whether the things they say will actually be true,
though, but I think the initial default response here should be a bit of faith
an trust. Let's see what'll happen. No need to stress out right now folks,
we can be disappointed later on if needed

In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: calsbricks View Messages Posted By calsbricks
 Posted: Nov 26, 2019 09:34
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 122 times
 Topic: Announce
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calsbricks (5821)

Location:  United Kingdom, England
Member Since Contact Type Status
Aug 12, 2008 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: CalsBricks
In Announce, Teup writes:
  If everything that LEGO is saying about it is true, then that is great news.
I like how they acknowledge the AFOLs, the buyers and the sellers.
We don't know yet whether the things they say will actually be true,
though, but I think the initial default response here should be a bit of faith
an trust. Let's see what'll happen. No need to stress out right now folks,
we can be disappointed later on if needed

No comment
  
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: Teup View Messages Posted By Teup
 Posted: Nov 26, 2019 09:42
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 99 times
 Topic: Announce
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Teup (4258)

Location:  Netherlands, Utrecht
Member Since Contact Type Status
May 6, 2004 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The T-workshop
In Announce, calsbricks writes:
  In Announce, Teup writes:
  If everything that LEGO is saying about it is true, then that is great news.
I like how they acknowledge the AFOLs, the buyers and the sellers.
We don't know yet whether the things they say will actually be true,
though, but I think the initial default response here should be a bit of faith
an trust. Let's see what'll happen. No need to stress out right now folks,
we can be disappointed later on if needed

No comment

Ohhhh I just said "time will tell" in other words
  
  
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: monkeynut12 View Messages Posted By monkeynut12
 Posted: Nov 26, 2019 09:34
 Subject: Re: BrickLink will join the LEGO Group
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 Topic: LEGO
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monkeynut12 (2665)

Location:  USA, Maine
Member Since Contact Type Status
Nov 3, 2008 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: SteubenBricks
Awesome! Does this mean I can be unbanned by TLG for reselling on Bricklink?
In 2013 I bought so much lego that I got labeled a reseller and banned. EVEN
THOUGH, to date, I have never sold a sealed set of lego.

In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: firestar246 View Messages Posted By firestar246
 Posted: Nov 26, 2019 09:45
 Subject: (Cancelled)
 Viewed: 84 times
 Topic: LEGO
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firestar246 (3128)

Location:  USA, Missouri
Member Since Contact Type Status
Jan 12, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Tons of Bricks (GDM)
(Cancelled)
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 26, 2019 09:49
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 90 times
 Topic: LEGO
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
Member Since Contact Type Status
Apr 25, 2014 Contact Member Buyer
Buying Privileges - OK
In LEGO, firestar246 writes:
  This may seem like a stupid question, but where is the FAQ, I can't find
them.

https://www.bricklink.com/r3/announcement/lego_bl_faq.page
 Author: Brock View Messages Posted By Brock
 Posted: Nov 26, 2019 09:48
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 132 times
 Topic: LEGO
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Brock (16276)

Location:  USA, Tennessee
Member Since Contact Type Status
Jan 19, 2008 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Brock's Bricks
In LEGO, monkeynut12 writes:
  Awesome! Does this mean I can be unbanned by TLG for reselling on Bricklink?
In 2013 I bought so much lego that I got labeled a reseller and banned. EVEN
THOUGH, to date, I have never sold a sealed set of lego.

Yes, their anti-reseller stance does not jive well with the purchase of this
site; quite contradictory in fact. I've made a point of not buying from them
directly unless it's for personal use for fear of banning.
 Author: Captain_Q View Messages Posted By Captain_Q
 Posted: Nov 27, 2019 14:34
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 108 times
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Captain_Q (4791)

Location:  USA, Oregon
Member Since Contact Type Status
Aug 6, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: The Captain Q Bazaar
  Yes, their anti-reseller stance does not jive well with the purchase of this
site; quite contradictory in fact. I've made a point of not buying from them
directly unless it's for personal use for fear of banning.

They may have softened on that stance in a general sense, considering their collaboration
with Bricklink several months back with the AFOL Designer Program.
 Author: Biglesdug View Messages Posted By Biglesdug
 Posted: Nov 26, 2019 09:45
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 287 times
 Topic: Announce
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Biglesdug (1256)

Location:  USA, Connecticut
Member Since Contact Type Status
Jul 12, 2011 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Big Les's Bricks and Bits
This is scary news!

Whats going to stop them from closing everyones stores and only selling their
product direct, like a huge bricks and pieces site?

LEGO is very concerned about how they are represented, and with this many independent
sellers they will have no way to control them. We have seen how little brick
link has don't to stop scams bad sellers, LEGO doesn't want these types
of sellers tarnishing their name.

They also worded it to seem like the really care about the AFOL community, but
they laid off all but one or 2 community team employees and I believe they closed
or are closing their large building on their Enfield campus.
 Author: DallasBricks View Messages Posted By DallasBricks
 Posted: Nov 26, 2019 13:32
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 113 times
 Topic: Announce
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DallasBricks (3812)

Location:  USA, Texas
Member Since Contact Type Status
Dec 26, 2009 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: D A L L A S B R I C K S
In Announce, Biglesdug writes:
  This is scary news!

Whats going to stop them from closing everyones stores and only selling their
product direct, like a huge bricks and pieces site?

LEGO is very concerned about how they are represented, and with this many independent
sellers they will have no way to control them. We have seen how little brick
link has don't to stop scams bad sellers, LEGO doesn't want these types
of sellers tarnishing their name.

They also worded it to seem like the really care about the AFOL community, but
they laid off all but one or 2 community team employees and I believe they closed
or are closing their large building on their Enfield campus.

I don't believe your fears are going to play out. The LEGO Group really
only keeps a small number of parts in stock for currently selling sets. Bricklink
has parts and sets back to the beginning of LEGO. It really is a great way for
LEGO to offer and endless assortment of new, old, hard to find, niche parts that
they don't want to deal with. Let the fans keep up with those minute details.

Who knows what LEGO support will be like, but there very well will be some nice
surprises ahead.

David
 Author: negative View Messages Posted By negative
 Posted: Nov 26, 2019 15:46
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 98 times
 Topic: Announce
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negative (163)

Location:  USA, Massachusetts
Member Since Contact Type Status
Jul 30, 2006 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Jake All Day
In Announce, Biglesdug writes:
I believe they closed
  or are closing their large building on their Enfield campus.

Any more info about this? I've heard that rumor, but I haven't been able
to find anything concrete.

I live 20 minutes from there and back when I had a friend who worked there I'd
go have lunch with her at their cafeteria from time to time.

Thank you
 Author: Biglesdug View Messages Posted By Biglesdug
 Posted: Nov 26, 2019 16:13
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 65 times
 Topic: Announce
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Biglesdug (1256)

Location:  USA, Connecticut
Member Since Contact Type Status
Jul 12, 2011 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Big Les's Bricks and Bits
In Announce, negative writes:
  In Announce, Biglesdug writes:
I believe they closed
  or are closing their large building on their Enfield campus.

Any more info about this? I've heard that rumor, but I haven't been able
to find anything concrete.

I live 20 minutes from there and back when I had a friend who worked there I'd
go have lunch with her at their cafeteria from time to time.

Thank you

I believe they are closing the larger building on Tyler road, and moving everything
to Print shop road the lower smaller brick building that houses the cafeteria
and employee store. They are also doing the open work pace idea where you no
longer have your own desk, you just chose a work station for the day.
 Author: negative View Messages Posted By negative
 Posted: Nov 27, 2019 14:51
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 77 times
 Topic: Announce
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negative (163)

Location:  USA, Massachusetts
Member Since Contact Type Status
Jul 30, 2006 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Jake All Day
In Announce, Biglesdug writes:
  I believe they are closing the larger building on Tyler road, and moving everything
to Print shop road the lower smaller brick building that houses the cafeteria
and employee store. They are also doing the open work pace idea where you no
longer have your own desk, you just chose a work station for the day.

I see, thanks for the info. It's been a while since I've been there so
I'm having a little trouble remembering the layout. I remember being at a
charity fundraiser event and going from the left side of the cafeteria into an
old warehouse that was clearly not being used anymore. There they had the start
of a walk for a disease whose name I cannot recall.

I also remember seeing the builders' facility too. It was a smaller building
behind and slightly to the left if you were standing and looking at the entrance
to the cafeteria.

Thank you
 Author: celloguy View Messages Posted By celloguy
 Posted: Nov 27, 2019 01:34
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 63 times
 Topic: Announce
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celloguy (622)

Location:  United Kingdom, England
Member Since Contact Type Status
Jan 18, 2015 Contact Member Buyer
Buying Privileges - OK
In Announce, Biglesdug writes:
  This is scary news!

Whats going to stop them from closing everyones stores and only selling their
product direct, like a huge bricks and pieces site?

LEGO is very concerned about how they are represented, and with this many independent
sellers they will have no way to control them. We have seen how little brick
link has don't to stop scams bad sellers, LEGO doesn't want these types
of sellers tarnishing their name.

They also worded it to seem like the really care about the AFOL community, but
they laid off all but one or 2 community team employees and I believe they closed
or are closing their large building on their Enfield campus.

Hello. Is there more info somewhere about them laying off all but two community
team employees? What is the Enfield campus?
 Author: Rob_and_Shelagh View Messages Posted By Rob_and_Shelagh
 Posted: Nov 26, 2019 09:45
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 196 times
 Topic: Administrative
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Rob_and_Shelagh (22324)

Location:  United Kingdom, England
Member Since Contact Type Status
Nov 3, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: YELLOW FARM BRICKS
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team

That is awesome news!

That the Lego group recognises the importance of this community to its business
is truly inspiring. I look forward hearing more!

Robert
 Author: tomato_1984 View Messages Posted By tomato_1984
 Posted: Nov 26, 2019 09:53
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 93 times
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tomato_1984 (433)

Location:  China, Jiangsu
Member Since Contact Type Status
May 8, 2014 Contact Member Buyer
Buying Privileges - OK
Congratulations to Lego and BrickLink
 Author: Emilio_Magnelli View Messages Posted By Emilio_Magnelli
 Posted: Nov 26, 2019 09:56
 Subject: Re: BrickLink will join the LEGO Group
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Emilio_Magnelli (9259)

Location:  Italy, Emilia-Romagna
Member Since Contact Type Status
Apr 19, 2008 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Brick Dream
R.I.P Brick Link
 Author: ashermer View Messages Posted By ashermer
 Posted: Nov 26, 2019 10:02
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 96 times
 Topic: Feedback
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ashermer (14)

Location:  USA, Illinois
Member Since Contact Type Status
Oct 11, 2002 Contact Member Buyer
Buying Privileges - OK
WOW this is big new. Lets all hope for the best and stay positive.
 Author: stefxan View Messages Posted By stefxan
 Posted: Nov 26, 2019 10:03
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 105 times
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stefxan (157)

Location:  Austria, Steiermark
Member Since Contact Type Status
Mar 7, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: A brick per day...
That's very bad news for sellers. Blicklink looses independence and will
die for sellers. That's so sad...
 Author: rprebel View Messages Posted By rprebel
 Posted: Nov 26, 2019 10:04
 Subject: Re: BrickLink will join the LEGO Group
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rprebel (16)

Location:  USA, Texas
Member Since Contact Type Status
Sep 20, 2015 Contact Member Buyer
Buying Privileges - OK
And like that, 10000 new brickowl accounts were created.
 Author: picabo View Messages Posted By picabo
 Posted: Nov 26, 2019 12:24
 Subject: Re: BrickLink will join the LEGO Group
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picabo (2020)

Location:  USA, Rhode Island
Member Since Contact Type Status
Jan 18, 2010 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Abby's Spare Parts
In Announce, rprebel writes:
  And like that, 10000 new brickowl accounts were created.

Actually I'd think it would be the opposite. Wouldn't you want to be
involved on a site directly connected with Lego? Advertising and such....
 Author: gcarter03 View Messages Posted By gcarter03
 Posted: Nov 26, 2019 16:07
 Subject: Re: BrickLink will join the LEGO Group
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gcarter03 (4656)

Location:  USA, Utah
Member Since Contact Type Status
Jan 2, 2008 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: A Chip Off The Old Block
In Announce, rprebel writes:
  And like that, 10000 new brickowl accounts were created.

AMEN!
 Author: speshy View Messages Posted By speshy
 Posted: Nov 26, 2019 10:05
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 135 times
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speshy (1130)

Location:  USA, New York
Member Since Contact Type Status
Dec 9, 2012 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricks & Bones
Really not certain if I should be thrilled for the possibilities that come with
TLG's resources, or worried that BL has completed its shift towards corporate
ownership. In many ways I love that BL is/was separate from TLG - it created
to fill voids, complement the Source; for somewhere to go and see what TLG had
left behind.

Nervous over here...

K


In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Nov 26, 2019 10:09
 Subject: Re: BrickLink will join the LEGO Group
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 Topic: Administrative
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yorbrick (703)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 11, 2011 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Yorbricks
It is great that LEGO realises the importance of parts sales to AFOLS.

What is not so great is if LEGO uses BL to start selling as competition to BL
sellers, or uses BL data to identify resellers to cut them off.
 Author: DB361 View Messages Posted By DB361
 Posted: Nov 26, 2019 10:15
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 124 times
 Topic: LEGO
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DB361 (1028)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 24, 2015 Member Does Not Allow Contact Seller
Buying Privileges - OKSelling Privileges - OK
Store: DB.Bricks
Really no idea how to take this news. It could be a great opportunity for everyone
involved in Bricklink, or it could be the end of the site full stop - and
anything in between. I'd have to wait for more news before firmly jumping
to too many conclusions. But yes, the lack of any mention of the sellers is a
big concern, as is the quote "we have no plans for any IMMEDIATE changes". Doesn't
give us any idea of where Bricklink will be in 10 years time, though!
 Author: legoman77 View Messages Posted By legoman77
 Posted: Nov 26, 2019 10:40
 Subject: Re: BrickLink will join the LEGO Group
 Viewed: 164 times
 Topic: Administrative
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legoman77 (3620)

Location:  USA, Texas
Member Since Contact Type Status Collage
Jan 22, 2003 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
View Collage Pic
Store: 77's Bricks & Sets
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team

Personally, I would rather have seen a 500 error.

John P
 Author: AndersPaludan View Messages Posted By AndersPaludan
 Posted: Nov 26, 2019 13:53
 Subject: Re: BrickLink will join the LEGO Group
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AndersPaludan (808)

Location:  Denmark
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In Administrative, legoman77 writes:

  
Personally, I would rather have seen a 500 error.

John P

Why don't you like the idea?
Please explain.
Regards, Anders
 Author: legoman77 View Messages Posted By legoman77
 Posted: Nov 29, 2019 23:51
 Subject: Re: BrickLink will join the LEGO Group
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legoman77 (3620)

Location:  USA, Texas
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Store: 77's Bricks & Sets
In Administrative, AndersPaludan writes:
  In Administrative, legoman77 writes:

  
Personally, I would rather have seen a 500 error.

John P

Why don't you like the idea?
Please explain.
Regards, Anders

Bricklink is more than a business, it is a community. Those that were not around
in the beginning might not understand this. The community was shaken when Dan
died. When family owned it was not the same and when owned by the present folks
response to those that made this site work was poor at best. Lego is huge and
absorbing Bricklink might prove to be its demise. So Bricklink went from a passion
of one person to something that I believe the owners did not know what to do
with, to a investment that was a disappointment and now to something that could
be absorbed and its identity lost.
Besides, I am old and hate change.
John P
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Nov 30, 2019 06:59
 Subject: Re: BrickLink will join the LEGO Group
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SylvainLS (32)

Location:  France, Nouvelle-Aquitaine
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In Administrative, legoman77 writes:
  […]
Besides, I am old and hate change.

Even when it’s your diapers/nappies?
 Author: legoman77 View Messages Posted By legoman77
 Posted: Nov 30, 2019 11:51
 Subject: Re: BrickLink will join the LEGO Group
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legoman77 (3620)

Location:  USA, Texas
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In Administrative, SylvainLS writes:
  In Administrative, legoman77 writes:
  […]
Besides, I am old and hate change.

Even when it’s your diapers/nappies?


There is no better feeling than a brand new clean diaper.
John P
 Author: Locksoft View Messages Posted By Locksoft
 Posted: Nov 26, 2019 10:42
 Subject: Re: BrickLink will join the LEGO Group
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Locksoft (89)

Location:  Italy, Lazio
Member Since Contact Type Status
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Store Closed Store: Rancor Pit
What a bad news.

The great thing of BL was that it was independent. Now will be ruled by the same
commercial company that made this alternative website to born...
 Author: EnchantedBricks View Messages Posted By EnchantedBricks
 Posted: Nov 26, 2019 10:53
 Subject: Re: BrickLink will join the LEGO Group
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EnchantedBricks (29)

Location:  USA, Pennsylvania
Member Since Contact Type Status Collage
May 10, 2019 Contact Member Seller
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Store: Enchanted Bricks
In NEWS, Admin writes:
  Dear BrickLink members,

We are extremely excited to announce that BrickLink Limited has entered into a definitive purchase agreement to be acquired by the LEGO Group. As the LEGO Group has announced today through its official press release, the transaction is expected to close by the end of 2019.

About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised to keep Dan’s legacy and continue to strive for his original mission – to help AFOL communities thrive. Our team is deeply grateful for Jay’s generous investment and our vibrant community’s enthusiastic support that helped us keep the promise. BrickLink now has nearly 1.2 million community members after quadrupling the initial 300,000 members who began the journey with us back in 2013. It’s not just volume that has grown over time. The overall engagement level of the community is higher than ever thanks to our avid members with various roles including catalog contributors, volunteers, big and small sellers, MOC designers, and set/minifig collectors.

Along the way, we also set an ambitious company vision – to unlock the true potential of LEGO bricks with the power of global communities. We believe in the creative power of AFOL communities and wanted to harness it with BrickLink. That’s why we launched AFOL-powered platforms and tools, such as MOC Shop (2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer Program (2018-2019) in addition to improvements on marketplace features.

Collaborating with the LEGO Group for the AFOL Designer Program taught us how much the LEGO Group cares about AFOL communities and how deeply they respect all of the creations and cultural heritage of adult LEGO fans. When two companies have perfectly aligned visions while filling in the missing parts of each other, it’s not too difficult to imagine how the collaboration will go. Once the potential synergy turned into reality with the success of the first AFOL Designer Program, we had no doubt that we were ready to take the collaboration to the next level. The LEGO Group’s acquisition of BrickLink was the best possible choice for us to secure future collaboration opportunities for AFOL communities.

So, what does this acquisition mean to you? It’s too soon to tell what exactly will happen at this point, but the direction is clear. The LEGO Group shares our ambition to create the best possible platform / experience for adult fans.

We understand that you might have more questions about the details of future changes. Please refer to these FAQs, and feel free to leave comments on this post. We also welcome any suggestions or cool ideas for future collaboration projects.

Visit Frequently Asked Questions

We’ll keep you posted when we have follow-ups or major milestones to announce. So, please stay tuned.

Thanks,
BrickLink Team


Well I must say I am surprised but not surprised by this news ! As a Somewhat
New Seller on the community we will remain cautiously optimistic. I am still
trying to make this my primary source of income to support my family and spend
time with my Sons so I will keep my eye on the future and keep moving forward
and hope that this will all be for the better.

Always Let Your Imagination Run Wild !!

Charlie
Enchanted Bricks
 Author: JamesPSullivan View Messages Posted By JamesPSullivan
 Posted: Nov 26, 2019 10:54
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JamesPSullivan (0) 

Location:  USA, Florida
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legoman77 (3620)

Location:  USA, Texas
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Store: 77's Bricks & Sets
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 Author: legoman77 View Messages Posted By legoman77
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legoman77 (3620)

Location:  USA, Texas
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Store: 77's Bricks & Sets
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 Author: calebfishn View Messages Posted By calebfishn
 Posted: Nov 26, 2019 11:53
 Subject: Re: BrickLink will join the LEGO Group
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calebfishn (1273)

Location:  Canada, Ontario
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Store: Barbie's Brick Store
I am not going to claim the sky is falling, or be negative.

But I will note the very politic non-answer in this exchange:

Brickset: Could this acquisition result in any price changes or price setting
on BrickLink?
Julia: There are absolutely no plans to change transaction fees or anything
like that.

The question was about setting the price for bricks. The answer was about transaction
fees to sellers. So the question was diplomatically ignored. That may simply
be that no one has thought of that yet.
 Author: superbonzo View Messages Posted By superbonzo
 Posted: Nov 26, 2019 11:13
 Subject: Re: BrickLink will join the LEGO Group
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superbonzo (50)

Location:  Italy
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What will happen if lego will oblige every bricklink seller to use their price
list for everything, fro sets to single bricks?
 Author: Rob_and_Shelagh View Messages Posted By Rob_and_Shelagh
 Posted: Nov 26, 2019 11:15
 Subject: Re: BrickLink will join the LEGO Group
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Rob_and_Shelagh (22324)

Location:  United Kingdom, England
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Store: YELLOW FARM BRICKS
In Off Topic, superbonzo writes:
  What will happen if lego will oblige every bricklink seller to use their price
list for everything, fro sets to single bricks?

that would be illegal, why would they do that? They can't even do that with
their big resellers.

Robert
 Author: firestar246 View Messages Posted By firestar246
 Posted: Nov 26, 2019 11:16
 Subject: Re: BrickLink will join the LEGO Group
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firestar246 (3128)

Location:  USA, Missouri
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Store: Tons of Bricks (GDM)
In Off Topic, superbonzo writes:
  What will happen if lego will oblige every bricklink seller to use their price
list for everything, fro sets to single bricks?

Do you really think that they will do that? Because that would destroy any reseller
site if prices were fixed, and I'm sure the Lego Group knows that.
 Author: JamesPSullivan View Messages Posted By JamesPSullivan
 Posted: Nov 26, 2019 11:16
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JamesPSullivan (0) 

Location:  USA, Florida
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 Author: J_Money View Messages Posted By J_Money
 Posted: Nov 26, 2019 11:27
 Subject: Re: BrickLink will join the LEGO Group
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J_Money (7227)

Location:  USA, Virginia
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In Off Topic, JamesPSullivan writes:
  In Off Topic, superbonzo writes:
  What will happen if lego will oblige every bricklink seller to use their price
list for everything, fro sets to single bricks?

They won't.
  Brickset: Might there be any influence from LEGO in how elements should be valued, potentially affecting the existing competition between BrickLink stores?
Julia: No. We would seek to maintain the marketplace in a way that is competitively robust and we will continue to allow sellers to operate as they are doing already. LEGO will not be interfering with that in any way.

Well I'm sorry but in my opinion this is nothing positive for sellers.....
Having been through to company acquisitions myself I've found that its great
for the company selling and the company buying but that's about all the treasure
to be found. Everyone and everything involved in between are subject to dismissal
and liquidation.

I would expect that on the grand scale of things if Bricklink is still an up
and running website in a year I would be SHOCKED!

Look at whats involved in the sale. Basically nothing that Lego cares about except
a competitor that undercuts their price points and uses their brand logo. LEGO
has the money to throw around and buying out competitors so you can ONLY buy
their products at their price points is business 101 folks.

I'm sure my post won't last to long before being deleted but as a "Community"
I just wanted to share my opinion harsh but probably true.
 Author: SimplyBricks View Messages Posted By SimplyBricks
 Posted: Nov 26, 2019 11:38
 Subject: Re: BrickLink will join the LEGO Group
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SimplyBricks (17777)

Location:  United Kingdom, England
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Store: Simply Bricks
In Off Topic, J_Money writes:
  In Off Topic, JamesPSullivan writes:
  In Off Topic, superbonzo writes:
  What will happen if lego will oblige every bricklink seller to use their price
list for everything, fro sets to single bricks?

They won't.
  Brickset: Might there be any influence from LEGO in how elements should be valued, potentially affecting the existing competition between BrickLink stores?
Julia: No. We would seek to maintain the marketplace in a way that is competitively robust and we will continue to allow sellers to operate as they are doing already. LEGO will not be interfering with that in any way.

Well I'm sorry but in my opinion this is nothing positive for sellers.....
Having been through to company acquisitions myself I've found that its great
for the company selling and the company buying but that's about all the treasure
to be found. Everyone and everything involved in between are subject to dismissal
and liquidation.

I would expect that on the grand scale of things if Bricklink is still an up
and running website in a year I would be SHOCKED!

Look at whats involved in the sale. Basically nothing that Lego cares about except
a competitor that undercuts their price points and uses their brand logo. LEGO
has the money to throw around and buying out competitors so you can ONLY buy
their products at their price points is business 101 folks.

I'm sure my post won't last to long before being deleted but as a "Community"
I just wanted to share my opinion harsh but probably true.


+1
 Author: Bricks_NW_UK View Messages Posted By Bricks_NW_UK
 Posted: Nov 26, 2019 11:40
 Subject: Re: BrickLink will join the LEGO Group
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Bricks_NW_UK (301)

Location:  United Kingdom, England
Member Since Contact Type Status
Sep 28, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Bricks NW UK
In Off Topic, J_Money writes:
  In Off Topic, JamesPSullivan writes:
  In Off Topic, superbonzo writes:
  What will happen if lego will oblige every bricklink seller to use their price
list for everything, fro sets to single bricks?

They won't.
  Brickset: Might there be any influence from LEGO in how elements should be valued, potentially affecting the existing competition between BrickLink stores?
Julia: No. We would seek to maintain the marketplace in a way that is competitively robust and we will continue to allow sellers to operate as they are doing already. LEGO will not be interfering with that in any way.

Well I'm sorry but in my opinion this is nothing positive for sellers.....
Having been through to company acquisitions myself I've found that its great
for the company selling and the company buying but that's about all the treasure
to be found. Everyone and everything involved in between are subject to dismissal
and liquidation.

I would expect that on the grand scale of things if Bricklink is still an up
and running website in a year I would be SHOCKED!

Look at whats involved in the sale. Basically nothing that Lego cares about except
a competitor that undercuts their price points and uses their brand logo. LEGO
has the money to throw around and buying out competitors so you can ONLY buy
their products at their price points is business 101 folks.

I'm sure my post won't last to long before being deleted but as a "Community"
I just wanted to share my opinion harsh but probably true.


All - why so much panic and negativity?

The Lego Group announcement was positive as was the interview on Brickset.

TLG has not previously acquired companies but grown organically.

I guess this was a great opportunity not to be missed.

To answer the worriers, Lego's own website is really set up to deliver small
quantities of replacement parts, it has never been competition to Bricklink.
If anything, I can see Lego changing this to a link to BL.

If all goes wrong, go to an alternative platform.
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Nov 27, 2019 04:09
 Subject: Re: BrickLink will join the LEGO Group
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yorbrick (703)

Location:  United Kingdom, England
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Store: Yorbricks
  To answer the worriers, Lego's own website is really set up to deliver small
quantities of replacement parts, it has never been competition to Bricklink.
If anything, I can see Lego changing this to a link to BL.

Bricks and pieces has been and can still be competition to BL. If I need more
than a small handful of (new, current) pieces, I tend to shop there. Often the
prices are better for new pieces (as they tend to be scarce), they are available
in quantity (up to 200 per order) and postage is cheap / free, depending on order
size.
 Author: dearlydeparted View Messages Posted By dearlydeparted
 Posted: Nov 26, 2019 12:13
 Subject: Re: BrickLink will join the LEGO Group
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dearlydeparted (5082)

Location:  USA, Rhode Island
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In Off Topic, J_Money writes:
  In Off Topic, JamesPSullivan writes:
  In Off Topic, superbonzo writes: